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Cloud Computing And The Promise
Of Everything As A Service
IEEE Globecom 2013 Keynote

Lew Tucker
VP and CTO, Cloud Comput...
The Internet of Everything

Increasingly Relevant and Valuable Connections

Technology Implications for Data Center Design...
50
50

Billion

40

Rapid Adoption rate
of digital
infrastructure:
5X faster than
electricity and
telephony

20
10

Billio...
Connecting people in
more valuable ways.

Delivering the right
information to the
right person, machine
at the right time....
45%

M2M

M2P or P2M

55%
P2P
$0

$1 T

$2 T

$3 T

$4 T

$5 T

$6 T

$7 T

While machine-to-machine connections are incre...
Over Several Different Sectors

Asset
Utilization

Employee
Productivity

Supply
Chain/Logistics

Customer
Experience

Inn...
Source: IDC Digital Universe in 2020 Report
© 2013 Cisco and/or its affiliates. All rights reserved.

7
In addition to Metcalfe’s law,
value comes from:
Availability, comprehensiveness,
accuracy, timeliness, relevance,
and ric...
Music Streaming

Web Conferencing

HD Video

Nineteen months of continuous
streaming for the world’s population

Fourteen ...
Most events and content stay
within the data center

Web
Email
Internal
VoD, WebEx, et al.

Data Center-to-User 17%

Data ...
WAN Edge/DCI
Core
Aggregation/Access
Services

Compute

Storage

© 2013 Cisco and/or its affiliates. All rights reserved.
...
Spine

..

Leaf

Scale Out Core

..

Servers
Edge Routers

VPNs/Public Internet
vSwitch
VM

© 2013 Cisco and/or its affili...
Spine

..
Scale Out Core

..

Leaf

Servers
Edge Routers

VPNs/Public Internet
vSwitch

VM

© 2013 Cisco and/or its affili...
By 2020, carrier networks will
look more like clouds than
today’s multilayered hardwaredependent equipment domains
Source:...
Cisco WebEx

© 2013 Cisco and/or its affiliates. All rights reserved.

15
Make the application accessible,
deliverable, and available anywhere

1

Accessed over the Internet on any
device

Improve...
Cloud Service Providers

It’s clearly the easiest and fastest way
to develop and deploy applications

Open Source Cloud Pl...
Avoids vendor lock-in
Open source with more than 180 vendors contributing
Rapid build-out of public or private clouds
Easi...
Applications / Services

OpenStack Platform (open source)
Open APIs
Compute

Network

Orchestration

Service

Service

Ser...
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

Cisco WebEx
Comcast
NSA
Bloomberg
BestBuy
PayPal
WorkDay
Wikimedia
MercadoLibre
Racks...
• Active in the transition to cloud computing
Assert capabilities of networking for better
performance, scalability, secur...
© 2013 Cisco and/or its affiliates. All rights reserved.

22
• Virtual, isolated networks
• Virtual routers
• Load-balancers
• Public, private addresses
• Access rights and security

...
• Load-balancing service
• Fire-wall service

• Data base or key-value store
• App developer focus on their app, not the p...
Customer’s Application
Virtual
WAAS

Virtual
Firewall

App
OS
VM

Cloud Provider Network-Centric Services
Classic Networki...
• Apps no longer run on a single VM

MyNewApp.com

• Multiple sets of VM’s acting

together to deliver a
resilient, scalab...
Orchestration at multiple levels – both physical and virtual
App Template

Application Orchestration
Describes what the co...
• Available when and where you need it
• Perimeter-less security, resiliency built-in
• Utility, pay-as-you-go economic mo...
Thank you.

© 2013 Cisco and/or its affiliates. All rights reserved.

30
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Transcript of "Cloud Computing and the Promise of Everything as a Service"

  1. 1. Cloud Computing And The Promise Of Everything As A Service IEEE Globecom 2013 Keynote Lew Tucker VP and CTO, Cloud Computing December 10, 2013 @lewtucker © 2013 Cisco and/or its affiliates. All rights reserved. 1
  2. 2. The Internet of Everything Increasingly Relevant and Valuable Connections Technology Implications for Data Center Design Network Services, Cloud Computing, and Applications Application Centric Infrastructure Everything As A Service © 2013 Cisco and/or its affiliates. All rights reserved. 2
  3. 3. 50 50 Billion 40 Rapid Adoption rate of digital infrastructure: 5X faster than electricity and telephony 20 10 Billions of Devices 30 “Smart Objects” 0 © 2013 Cisco and/or its affiliates. All rights reserved. The New Essential Infrastructure Inflection point 25 12.5 6.8 2010 7.2 Timeline 2015 7.6 2020 3
  4. 4. Connecting people in more valuable ways. Delivering the right information to the right person, machine at the right time. Leveraging data for decision making. Physical devices and objects connected to the Internet and each other. Source: Cisco Internet Business Solutions Group, 2012 © 2013 Cisco and/or its affiliates. All rights reserved. 4
  5. 5. 45% M2M M2P or P2M 55% P2P $0 $1 T $2 T $3 T $4 T $5 T $6 T $7 T While machine-to-machine connections are increasingly important, person-to-person and person-to-machine still represent the majority of the Value at Stake in the IoE Economy. Source: Cisco IBSG, 2013 © 2013 Cisco and/or its affiliates. All rights reserved. 5
  6. 6. Over Several Different Sectors Asset Utilization Employee Productivity Supply Chain/Logistics Customer Experience Innovation The Internet of Everything has the potential to grow global corporate profits by 21% in aggregate by 2022. Source: Cisco Internet Business Solutions Group, 2013 © 2013 Cisco and/or its affiliates. All rights reserved. 6
  7. 7. Source: IDC Digital Universe in 2020 Report © 2013 Cisco and/or its affiliates. All rights reserved. 7
  8. 8. In addition to Metcalfe’s law, value comes from: Availability, comprehensiveness, accuracy, timeliness, relevance, and richness Context awareness, increased processing power, greater sensing abilities Intelligence Convergence Visibility Security Source: Cisco IBSG, 2012 © 2013 Cisco and/or its affiliates. All rights reserved. 8
  9. 9. Music Streaming Web Conferencing HD Video Nineteen months of continuous streaming for the world’s population Fourteen hours every day for one year by the world’s workforce Streaming for one year to everyone in the world for three hours every day Traffic Equivalencies © 2013 Cisco and/or its affiliates. All rights reserved. 9
  10. 10. Most events and content stay within the data center Web Email Internal VoD, WebEx, et al. Data Center-to-User 17% Data Center- to-Data Center 7% Replication Inter-database links Within Data Center 76% Storage Production and development Data authentication © 2013 Cisco and/or its affiliates. All rights reserved. 10
  11. 11. WAN Edge/DCI Core Aggregation/Access Services Compute Storage © 2013 Cisco and/or its affiliates. All rights reserved. 11
  12. 12. Spine .. Leaf Scale Out Core .. Servers Edge Routers VPNs/Public Internet vSwitch VM © 2013 Cisco and/or its affiliates. All rights reserved. VM Virtual Access Layer Spline-leaf fabrics for: Any-to-any path Scale-out design Extending to VMs 12
  13. 13. Spine .. Scale Out Core .. Leaf Servers Edge Routers VPNs/Public Internet vSwitch VM © 2013 Cisco and/or its affiliates. All rights reserved. VM vSwitch Virtual Access Layer VM VM VM VM 13
  14. 14. By 2020, carrier networks will look more like clouds than today’s multilayered hardwaredependent equipment domains Source: TRB Report, Suppliers must accelerate cloud and NFV spend as carriers target virtualization within the decade. Oct 21, 2013 AT&T, BT, DT, Orange, Telecom Italia, Telefonica, Telstra, Verizon... © 2013 Cisco and/or its affiliates. All rights reserved. 14
  15. 15. Cisco WebEx © 2013 Cisco and/or its affiliates. All rights reserved. 15
  16. 16. Make the application accessible, deliverable, and available anywhere 1 Accessed over the Internet on any device Improve on previous generation’s performance and reliability 2 Performance and throughput at scale with resiliency built in 3 Utilize shared services, cloud computing, and devOps model 4 Leverage open source components and open API’s 5 Develop on a Service Provider or on-premise cloud-based platform Faster time-to-market, continuous development and change Use an open approach to lower costs, and avoid vendor lock-in Deploy on infrastructure shared by multiple applications and tenants for greater efficiency © 2013 Cisco and/or its affiliates. All rights reserved. 16
  17. 17. Cloud Service Providers It’s clearly the easiest and fastest way to develop and deploy applications Open Source Cloud Platform © 2013 Cisco and/or its affiliates. All rights reserved. 17
  18. 18. Avoids vendor lock-in Open source with more than 180 vendors contributing Rapid build-out of public or private clouds Easily customizable by internal software teams http://openstack.org Ready for mission-critical public and private clouds Seventh major release over three years Market momentum and adoption Commercial, supported distributions Developed by a community Cisco a major contributor of designs and code Integrated to use across Cisco’s entire cloud portfolio (UCS and Nexus) Backed by Cisco’s Cloud Services organization © 2013 Cisco and/or its affiliates. All rights reserved. 18
  19. 19. Applications / Services OpenStack Platform (open source) Open APIs Compute Network Orchestration Service Service Service Services (Nova) Rapidly evolving set of open API’s and services for cloud applications Storage (Cinder/Swift) (Neutron) (Monitoring, Elastic LB, Auto-Scaling) Infrastructure Plug-Ins Physical and Virtualized Infrastructure © 2013 Cisco and/or its affiliates. All rights reserved. 19
  20. 20. • • • • • • • • • • • • • • • • • • Cisco WebEx Comcast NSA Bloomberg BestBuy PayPal WorkDay Wikimedia MercadoLibre Rackspace HP Cloud CERN IBM TRUSTe eNovance Sony Network Electronic Arts DOD Cloud providers, SaaS, e-commerce sites, media companies, gaming, public sector http://www.openstack.org/user-stories/ (130+ case studies) © 2013 Cisco and/or its affiliates. All rights reserved. 20
  21. 21. • Active in the transition to cloud computing Assert capabilities of networking for better performance, scalability, security, federation, etc. • New layer in the data center software stack that allows innovation above and below the line • Rapid application development • New service creation (Load-balancing-as-a-service, VPN-aaS, …) • Software-driven compute, storage, and networking infrastructure • Future of federated clouds, and hybrid models User App-3 OpenStack Storage Service OpenStack Compute Service User App-3 OpenStack Network Service Physical Infrastructure OpenStack Compute Service OpenStack Storage Service Use r App -3 OpenStack Network Service OpenStack Storage Service OpenStack Network Service OpenStack Compute Service Physical Infrastructure Physical Infrastructure © 2013 Cisco and/or its affiliates. All rights reserved. 21
  22. 22. © 2013 Cisco and/or its affiliates. All rights reserved. 22
  23. 23. • Virtual, isolated networks • Virtual routers • Load-balancers • Public, private addresses • Access rights and security © 2013 Cisco and/or its affiliates. All rights reserved. 23
  24. 24. • Load-balancing service • Fire-wall service • Data base or key-value store • App developer focus on their app, not the plumbing • Useful for both application developers and system admins © 2013 Cisco and/or its affiliates. All rights reserved. 24
  25. 25. Customer’s Application Virtual WAAS Virtual Firewall App OS VM Cloud Provider Network-Centric Services Classic Networking Services Virtual VPN REST API App OS VM API VPN API Monitoring API Service Assurance API Analytics API Load Balancer Platform APIs Location API WAAS OpenStack Cloud Platform Bridges the virtual and physical layers Video Services API API Firewall Other Services API App/Service Catalog API Database OS VM Cisco One Platform Kit API App-Management Services API Identity Management Network Service Compute Service Storage Service Networks Servers Disks a Controllers and Agents Virtual Overlays Mobility User and System Admin VXLAN Gateway, OpenStack, Service Chaining CSR 1KV Cisco ONE Controller SW OpenFlow Agents © 2013 Cisco and/or its affiliates. All rights reserved. 25
  26. 26. • Apps no longer run on a single VM MyNewApp.com • Multiple sets of VM’s acting together to deliver a resilient, scalable service Public Internet • Effective orchestration needs: Monitoring, load balancing Templates for launching VM’s Policies for adding to networks and for auto-scaling Result: an easier, less error-prone way to deploy a resilient, scalable service © 2013 Cisco and/or its affiliates. All rights reserved. 26
  27. 27. Orchestration at multiple levels – both physical and virtual App Template Application Orchestration Describes what the components are, how they are connected, and how they elastically scale APIs Heat APIs Resource Provisioning Virtual/Physical APIs Nova Swift/Glance APIs Neutron Network Infrastructure Orchestration APIs (ACLs, QoS, Load Balancing, Network Controller (Cisco Application-Centric Infrastructure) Service Chaining, etc.) © 2013 Cisco and/or its affiliates. All rights reserved. 28
  28. 28. • Available when and where you need it • Perimeter-less security, resiliency built-in • Utility, pay-as-you-go economic model • Fully automated, API-driven, application and infrastructure layers • Rapid application/service development • Accelerating at the speed of the network © 2013 Cisco and/or its affiliates. All rights reserved. 29
  29. 29. Thank you. © 2013 Cisco and/or its affiliates. All rights reserved. 30
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