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How to Save the World
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How to Save the World



Max Schorr, co-founder of GOOD magazine speaks at Planning-ness about how to do god in the world.

Max Schorr, co-founder of GOOD magazine speaks at Planning-ness about how to do god in the world.



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    How to Save the World How to Save the World Presentation Transcript

    • How to save the world?
    • you world SWEET SPOT!
    • The Do-Gooder Way No Fun No Sex No Money No Results 7+ Years Experience Required
    • The Biz Way J.O.B. Make money Increase margin Keep shareholders happy Save your soul at night pro bono
    • PRO BONO
    • pragmatism idealism
    • collaboration profit loss social impact harm
    • The Awesomeness Manifesto
      • “ awesomeness is the new innovation”
      • “ In the 21st century, if you're merely
      • innovative, prepare to be disrupted by awesomeness.”
      • -Umair Haque
    • 4 Pillars of Awesomeness
      • Ethical production
      • Insanely great stuff (e.g. iPod, iPhone)
      • Love ( the basis of all real value creation.)
      • Thick value ( real, meaningful, sustainable. “It happens by making people authentically better off”)
      • Ethical production
        • If your client is not aggressively moving in this direction, you are increasingly going to look bad
        • Cradle to Cradle, Good Guide
      • Insanely great stuff
        • iPod, iPhone
        • kickstarter
        • Love
        • Etsy
        • IBM Corporate Service Corps
    • Thick value bottom up SWEET SPOT!! top down means ends
    • love + work = great things
      • nau
      • SROI <---> ROI
      • measuring social impact w/ IDEO
      • how might we…
      • measure what’s most meaningful
      • visualize data in more effective and inspiring ways
      • emphasize cost-effective evaluation tools
    • How Virtue Creates Value for Business and Society *
      • Growth
      • Return on Capital
      • Risk Management
      • Management Quality
      *BC Center for Corporate Citizenship + McKinsey
    • snoozefest
      • align with core business & competencies
      • understand value that is created
      • communicate that value
    • Low hanging fruit
      • Brand equity
      • Employee attraction, retention, motivation
      • The Fun Theory
    • DNA / core purpose
    • one bottom line to triple bottom line to one bottom line
    • speed dating and the tapdance of history
    • Awesomeness manifesto Ethical production Insanely great stuff Love Thick value Wall Street lingo Growth Return on capital Risk management Management quality <- coding -> DNA / Purpose
    • Activity
      • Step 1 (groups of 5 or so people)
      • Set up an agency for doing the most good
      • Step 2 (choose an industry: auto, cpg etc.)
      • Think of something awesome
      • Step 3 (go for it)
      • Coding goals, implementation, results
    • Intention Designers Accord Business School Oath
      • Planners Oath?