How to save the world

How to save the world?

you world SWEET SPOT!

CREATIVITY + IMPACT

ALTRUISM

The Do-Gooder Way No Fun No Sex No Money No Results 7+ Years Experience Required

The Biz Way J.O.B. Make money Increase margin Keep shareholders happy Save your soul at night pro bono

PRO BONO

pragmatism idealism

collaboration profit loss social impact harm

The Awesomeness Manifesto
“ awesomeness is the new innovation”
“ In the 21st century, if you're merely
innovative, prepare to be disrupted by awesomeness.”
-Umair Haque

4 Pillars of Awesomeness
Ethical production
Insanely great stuff (e.g. iPod, iPhone)
Love ( the basis of all real value creation.)
Thick value ( real, meaningful, sustainable. “It happens by making people authentically better off”)

Ethical production
If your client is not aggressively moving in this direction, you are increasingly going to look bad
Cradle to Cradle, Good Guide

Insanely great stuff
iPod, iPhone
kickstarter

Love
Etsy
IBM Corporate Service Corps

Thick value bottom up SWEET SPOT!! top down means ends

love + work = great things

SROI <---> ROI
Huh?

measuring social impact w/ IDEO
how might we…
measure what’s most meaningful
visualize data in more effective and inspiring ways
emphasize cost-effective evaluation tools

How Virtue Creates Value for Business and Society *
Growth
Return on Capital
Risk Management
Management Quality
*BC Center for Corporate Citizenship + McKinsey

snoozefest

align with core business & competencies
understand value that is created
communicate that value

Low hanging fruit
Brand equity
Employee attraction, retention, motivation

The Fun Theory

DNA / core purpose

one bottom line to triple bottom line to one bottom line

speed dating and the tapdance of history

Awesomeness manifesto Ethical production Insanely great stuff Love Thick value Wall Street lingo Growth Return on capital Risk management Management quality <- coding -> DNA / Purpose

Activity
Step 1 (groups of 5 or so people)
Set up an agency for doing the most good
Step 2 (choose an industry: auto, cpg etc.)
Think of something awesome
Step 3 (go for it)
Coding goals, implementation, results

Intention Designers Accord Business School Oath

Planners Oath?

http://planningness.com	295
http://www.slideshare.net	1
http://levidepoches.blogs.com	1

How to save the world

by lewisusauk on Oct 20, 2009

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How to save the world — Presentation Transcript