How to save the world?

you world SWEET SPOT!

CREATIVITY + IMPACT

ALTRUISM

The Do-Gooder Way No Fun No Sex No Money No Results 7+ Years Experience Required

The Biz Way J.O.B. Make money Increase margin Keep shareholders happy Save your soul at night pro bono

PRO BONO

pragmatism idealism

collaboration profit loss social impact harm

The Awesomeness Manifesto “ awesomeness is the new innovation” “ In the 21st century, if you're merely innovative, prepare to be disrupted by awesomeness.” -Umair Haque

“ awesomeness is the new innovation”

“ In the 21st century, if you're merely

innovative, prepare to be disrupted by awesomeness.”

-Umair Haque

4 Pillars of Awesomeness Ethical production Insanely great stuff (e.g. iPod, iPhone) Love ( the basis of all real value creation.) Thick value ( real, meaningful, sustainable. “It happens by making people authentically better off”)

Ethical production

Insanely great stuff (e.g. iPod, iPhone)

Love ( the basis of all real value creation.)

Thick value ( real, meaningful, sustainable. “It happens by making people authentically better off”)

Ethical production If your client is not aggressively moving in this direction, you are increasingly going to look bad Cradle to Cradle, Good Guide

Ethical production

If your client is not aggressively moving in this direction, you are increasingly going to look bad

Cradle to Cradle, Good Guide

Insanely great stuff iPod, iPhone kickstarter

Insanely great stuff

iPod, iPhone

kickstarter

Love Etsy IBM Corporate Service Corps

Love

Etsy

IBM Corporate Service Corps

Thick value bottom up SWEET SPOT!! top down means ends

love + work = great things

nau

nau

SROI <---> ROI Huh?

SROI <---> ROI

measuring social impact w/ IDEO how might we… measure what’s most meaningful visualize data in more effective and inspiring ways emphasize cost-effective evaluation tools

measuring social impact w/ IDEO

how might we…

measure what’s most meaningful

visualize data in more effective and inspiring ways

emphasize cost-effective evaluation tools

How Virtue Creates Value for Business and Society * Growth Return on Capital Risk Management Management Quality *BC Center for Corporate Citizenship + McKinsey

Growth

Return on Capital

Risk Management

Management Quality

snoozefest

align with core business & competencies understand value that is created communicate that value

align with core business & competencies

understand value that is created

communicate that value

Low hanging fruit Brand equity Employee attraction, retention, motivation

Brand equity

Employee attraction, retention, motivation

The Fun Theory

The Fun Theory

DNA / core purpose

one bottom line to triple bottom line to one bottom line

speed dating and the tapdance of history

Awesomeness manifesto Ethical production Insanely great stuff Love Thick value Wall Street lingo Growth Return on capital Risk management Management quality <- coding -> DNA / Purpose

Activity Step 1 (groups of 5 or so people) Set up an agency for doing the most good Step 2 (choose an industry: auto, cpg etc.) Think of something awesome Step 3 (go for it) Coding goals, implementation, results

Step 1 (groups of 5 or so people)

Set up an agency for doing the most good

Step 2 (choose an industry: auto, cpg etc.)

Think of something awesome

Step 3 (go for it)

Coding goals, implementation, results

Intention Designers Accord Business School Oath

Planners Oath?

Planners Oath?