Introduction to Social Media for Professional Service Firms

Social Networking: Should you use it and what it can do for you Susan Lewis Travis Wolff

Just a slice of the Web 2.0 world

Too much!

Success!

What is it?
?
A Fad? A Waste of Time? A Necessity? A Branding Advantage?

It’s about conversations !

Two-way street!

Remember! It’s a public conversation!

Relationships
Search equity
Behavior
Reputation management
Why do it?

A way to stand out!

Recruits
Clients
Industry leaders
Competition
Who does it?

There are questions to answer!

Personal voice or voice of firm
Single person or multiple
Marketing group or accounting professional
How to do it?

You need a plan !

Now
Stop, watch, listen
When to do it?

Look around before you leap !

Profiles
Blogging
Microblogging
Multimedia
Aggregators
Where to do it?
Social bookmarking
Content
Forums
Microsites

Not everything will work for you!

Three places
Three steps
Decision time
Getting started

Questions?

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by Susan Lewis on Dec 04, 2008

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