Using Web 2.0 Tools
WLU Professional Communications Program
Joseph Fung
Lewis Media Inc.
Feb 24, 2009

Using Web 2.0 Tools
Participant Objectives
• Familiarize
• Discuss the Implications
• Create Strategies
What goals/questions do you have?
2 Feb 24, 2009 Wilfrid Laurier University

Navigating the Chaos
Communication
Methods
vs.
Productivity Tools
3 Feb 24, 2009 Wilfrid Laurier University

Communication Methods
Formal Casual
Email Journals/Blogs Social Networks Status Updates
4 Feb 24, 2009 Wilfrid Laurier University

Productivity Tools
Tasks
• Collaboration
Better
• Sharing & Publishing
Communication
• Learning
5 Feb 24, 2009 Wilfrid Laurier University

Productivity Tools
Collaboration
• Project Management
– Basecamp http://www.basecamphq.com/
– 5PM http://www.5pmweb.com/
– Huddle http://www.huddle.net/
• Document Collaboration
– Documents http://docs.google.com
– Wikis http://www.wikia.com
– Brainstorming http://bubbl.us/
6 Feb 24, 2009 Wilfrid Laurier University

Productivity Tools
Sharing & Publishing
• Presentations & Docs
– SlideShare http://www.slideshare.net
– Scribd http://www.scribd.com/
– SlideRocket http://www.sliderocket.com/
• Websites
– Blogger http://www.blogger.com
– WordPress http://www.wordpress.com
7 Feb 24, 2009 Wilfrid Laurier University

Productivity Tools
Sharing & Publishing Cont…
• Communities
– Ning http://www.ning.com/
– SocialGo http://www.socialgo.com/
• Files
– DropBox http://www.getdropbox.com
– Drop.io http://www.drop.io
8 Feb 24, 2009 Wilfrid Laurier University

Productivity Tools
Learning
• News / RSS
– Google Feed Reader http://reader.google.com
– Digg http://www.digg.com
– Reddit http://www.reddit.com
• Bookmarks
– Stumble Upon http://www.stumbleupon.com
– Delicious http://www.delicious.com
• Identities
– Linked In http://www.linkedin.com
9 Feb 24, 2009 Wilfrid Laurier University

Productivity Tools
Putting it Into Practice..
Please take the time to log into your laptop
and choose someone to steer.
Those that don’t have laptops, please follow
along on the main screen.
10 Feb 24, 2009 Wilfrid Laurier University

The Implications
Some important questions…
• Who is/isn’t using these tools?
• How can I use these tools?
• How to deal with issues?
11 Feb 24, 2009 Wilfrid Laurier University

The Implications
Mind the P’s & Q’s
1. Purpose
2. Professionalism
3. Propriety
4. Quarrels
12 Feb 24, 2009 Wilfrid Laurier University

P’s & Q’s
Purpose
• Know what you want to say and the result
you want achieve.
• Since you have only words to work with…
choose them carefully
• Think about your audience – do they know
you?
13 Feb 24, 2009 Wilfrid Laurier University

P’s & Q’s
Professionalism
• In the world of e-communication, email is
the “new formal”.
• Electronic communication is an extension
of your professional image
14 Feb 24, 2009 Wilfrid Laurier University

P’s & Q’s
Propriety
• Email is a widely abused form of
communication because it is so easy
• Privacy laws and personal sensitivities
are easily trampled
• There are “public” methods of
communication
15 Feb 24, 2009 Wilfrid Laurier University

P’s & Q’s
Quarrels
• It will sound worse at the other end
• Others will read it
• Trust is destroyed much faster than it is
built
16 Feb 24, 2009 Wilfrid Laurier University

Getting the Message Out
Q: Why use Web 2.0 tools?
A1: It makes me more productive
A2: Behavioral changes are highly
influenced by social media
http://www.washingtonpost.com/wp-dyn/content/article/2008/05/25/AR2008052501779.html?nav=rss_nation
17 Feb 24, 2009 Wilfrid Laurier University

Strategic Tips
5 Strategic Tips
• Mind the P’s & Q’s
• Keep in-the-know
RSS, Twitter, Facebook, etc. like your informants
• Make one social network “home”
Let people know how to keep tabs on you
• Ask your networks for help
• Use collaboration tools appropriately
18 Feb 24, 2009 Wilfrid Laurier University

Strategic Tips
3 Keys to Dealing With Conflict
• Don’t take it personally
• Process before responding
• Find something to agree with
19 Feb 24, 2009 Wilfrid Laurier University

Recap & Closing
Returning to our objectives…
• Familiarize
• Discuss the Implications
• Create Strategies
20 Feb 24, 2009 Wilfrid Laurier University

Questions/Comments?
Feel free to ask now or email me:
joseph@lewismedia.com
21 Feb 24, 2009 Wilfrid Laurier University