Social Networking Best of Breed Sales Tools Joseph Fung November 19, 2008

Today’s Menu Frame of Reference Social Networking Basics Specific Tools & Tips Do you have any goals/questions? Social Networking

Frame of Reference

Social Networking Basics

Specific Tools & Tips

Do you have any goals/questions?

What do you bring to the table? Presence Competence Trust Understanding Sell More. Sell Easier

Presence

Competence

Trust

Understanding

What is “Social Networking” “… online communities…” “… phenomena defined by linking people to each other in some way…” “… class of web sites and services…” “… meeting and networking with people through the use of specific Internet technology…” Sell More. Sell Easier

“… online communities…”

“… phenomena defined by linking people to each other in some way…”

“… class of web sites and services…”

“… meeting and networking with people through the use of specific Internet technology…”

What is “Social Networking” Workshops  Podcasts Articles  Blogs Rolodex  CRM Periodicals  RSS/Twitter/Statuses Tradeshows  Directories/Facebook Gifts  Recommendations Introductions  Introductions Sell More. Sell Easier

Workshops  Podcasts

Articles  Blogs

Rolodex  CRM

Periodicals  RSS/Twitter/Statuses

Tradeshows  Directories/Facebook

Gifts  Recommendations

Introductions  Introductions

Why Bother with Social Media? The Social Media make us more efficient sales professionals. Sell More. Sell Easier “ We have the technology. He will be better, faster, and stronger …”

The Social Media make us more efficient sales professionals.

Interlude... Quick notes from the marketing side...

Quick notes from the marketing side...

Web 2.0 Marketing Mavens vs. Conversational PR 3 Slide Interlude: Marketing Perspective

PR 2.0 = Conversational PR Bring back relating to the public Stop broadcasting and start connecting Talk with customers directly Understanding the needs of people 3 Slide Interlude: Marketing Perspective

Bring back relating to the public

Stop broadcasting and start connecting

Talk with customers directly

Understanding the needs of people

Q: Why use social media? A: Behavioral changes are highly influenced by social networks http://www.washingtonpost.com/wp-dyn/content/article/2008/05/25/AR2008052501779.html?nav=rss_nation 3 Slide Interlude: Marketing Perspective

A: Behavioral changes are highly influenced by social networks

Top 10 Social Media Myths 2. There are No Rules 4. The More Friends the Better 5. Social Networking is Easy 7. Social Media Will Replace Traditional Marketing Tools & Tips

2. There are No Rules

4. The More Friends the Better

5. Social Networking is Easy

7. Social Media Will Replace Traditional Marketing

Social Networking Etiquette 1. Give more than you receive 4. Don’t sabotage other efforts 5. Remember cheaters never win 7. Stop pushing Tools & Tips

1. Give more than you receive

4. Don’t sabotage other efforts

5. Remember cheaters never win

7. Stop pushing

Building Presence Have a “Home” blogspot.com, blogger.com, wordpress.com, squarespace.com Play the Game Facebook.com, LinkedIn.com, Plaxo.com, Twitter.com, Digg.com, Del.icio.us, EntrepreneurWeek.ca, Email Signatures Own Your Name Domain Name, Search Engines, Directories Tools & Tips

Have a “Home” blogspot.com, blogger.com, wordpress.com, squarespace.com

Play the Game Facebook.com, LinkedIn.com, Plaxo.com, Twitter.com, Digg.com, Del.icio.us, EntrepreneurWeek.ca, Email Signatures

Own Your Name Domain Name, Search Engines, Directories

Building Competence Have a Good Looking Website Answer Questions LinkedIn.com, Yahoo Answers Contribute Content Wikipedia.org, Squidoo.com, YouTube.com, SlideShare.com Tools & Tips

Have a Good Looking Website

Answer Questions LinkedIn.com, Yahoo Answers

Contribute Content Wikipedia.org, Squidoo.com, YouTube.com, SlideShare.com

Building Trust Don’t be too transparent Choose your groups Be congruent Tools & Tips

Don’t be too transparent

Choose your groups

Be congruent

Building Understanding Lead Generation JigSaw.com, Netprospex.com, FastPitch.com Brand Value Virtue.com Private Networks Ning.com, CrowdVine.com, KickApps.com, Cerado.com, GoingOn.com, IglooSoftware.com Tools & Tips

Lead Generation JigSaw.com, Netprospex.com, FastPitch.com

Brand Value Virtue.com

Private Networks Ning.com, CrowdVine.com, KickApps.com, Cerado.com, GoingOn.com, IglooSoftware.com

Some Emerging Trends Increase Mobile Integration Geo-Sensitivity (See Mobile) Recommendation Engines Data Portability Crystal Ball

Increase Mobile Integration

Geo-Sensitivity (See Mobile)

Recommendation Engines

Data Portability

Conclusion “ Social Networking” technologies help us be more efficient sales professionals. Using them is about establishing Presence, Competence, Trust and Understanding Getting the Message Out

“ Social Networking” technologies help us be more efficient sales professionals.

Using them is about establishing Presence, Competence, Trust and Understanding

Questions/Comments? Feel free to ask now or email me: joseph@lewismedia.com

Feel free to ask now or email me: joseph@lewismedia.com