Getting the Message Out Web Marketing Joseph Fung May 27, 2008

Today’s Goals Compare online marketing philosophies Discuss the implications Review a little bit about technologies Do you have any goals/questions? Getting the Message Out

Compare online marketing philosophies

Discuss the implications

Review a little bit about technologies

Do you have any goals/questions?

Web 2.0 Marketing Mavens vs. Conversational PR Getting the Message Out

How to be a “Web 2.0 Maven” Step 1: Get Started Step 2: Follow your Passions Step 3: Be Controversial Step 4: Create Great Free Content Step 5: Engage the Audience Step 6: Use Existing Broadcast Tools Getting the Message Out

Step 1: Get Started

Step 2: Follow your Passions

Step 3: Be Controversial

Step 4: Create Great Free Content

Step 5: Engage the Audience

Step 6: Use Existing Broadcast Tools

PR 2.0 = Conversational PR Bring back relating to the public Stop broadcasting and start connecting Talk with customers directly Understanding the needs of people Getting the Message Out

Bring back relating to the public

Stop broadcasting and start connecting

Talk with customers directly

Understanding the needs of people

Q: Why use social media? A: Behavioral changes are highly influenced by social networks http://www.washingtonpost.com/wp-dyn/content/article/2008/05/25/AR2008052501779.html?nav= rss_nation Getting the Message Out

A: Behavioral changes are highly influenced by social networks

4 “PR 2.0” Nuggets Blog relationships reach the “Magic Middle”, which reach the long tail Customize your message for your channels – don’t forget to multicast Company Blogs help PR relationships Follow your stories and participate in them http://www.sifry.com/alerts/archives/000420.htm http://www.technorati.coml Getting the Message Out

Blog relationships reach the “Magic Middle”, which reach the long tail

Customize your message for your channels – don’t forget to multicast

Company Blogs help PR relationships

Follow your stories and participate in them

5 Technologies to Use Industry Blogs and/or Social News sites Presentation and Video Sharing sites http://www.youtube.com & http://www.slideshare.net Webinars & Webcasts RSS Aggregators, Searches and Alerts http://www.aiderss.com , http://www.technorati.com & http:// www.google.com /alerts Live Online Help http://www.liveperson.com & http://www.helponclick.com Getting the Message Out

Industry Blogs and/or Social News sites

Presentation and Video Sharing sites http://www.youtube.com & http://www.slideshare.net

Webinars & Webcasts

RSS Aggregators, Searches and Alerts http://www.aiderss.com , http://www.technorati.com & http:// www.google.com /alerts

Live Online Help http://www.liveperson.com & http://www.helponclick.com

Where should we spend our time? 1 – Choose and measure the right thing 2 – Develop your networks 3 – Identify and nurture key blog relations 4 – Develop better value collateral 5 – Select collateral distribution channels 6 – Create systemized feedback mechanism 7 – Keep tweaking your recipe Getting the Message Out

1 – Choose and measure the right thing

2 – Develop your networks

3 – Identify and nurture key blog relations

4 – Develop better value collateral

5 – Select collateral distribution channels

6 – Create systemized feedback mechanism

7 – Keep tweaking your recipe

Conclusion “ Web 2.0” technologies help us have a conversation with our markets. Getting the message out isn’t about being louder or more clever, it’s about being more targeted . Getting the Message Out

“ Web 2.0” technologies help us have a conversation with our markets.

Getting the message out isn’t about being louder or more clever, it’s about being more targeted .

Questions/Comments? Feel free to ask now or email me: joseph@lewismedia.com

Feel free to ask now or email me: joseph@lewismedia.com