Connecting With Consumer 2.0

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    Thank you very much, Sheila Good morning ladies and gentlemen, welcome in Barcelona I hope you’ll enjoy these days in our wonderful city and, of course, I’m sure you’ll enjoy this Worldwide Conference Well, I apologize for my horrible English, but I’ll do my best When I was preparing my presentation I wondered which would be the best way to explain this new media landscape, or this new digital environment, or this new virtual world, or this new… I don’t know exactly what…

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    Connecting With Consumer 2.0 - Presentation Transcript

      • Where’s Wally?
      • Connecting with Consumer 2.0
      Where’s Wally? Connecting with Consumer 2.0 [email_address]
      • First, lets try to understand this crazy new…
      • world?
      Where’s Wally? Connecting with Consumer 2.0 [email_address] 2.0
    1. Where’s Wally? Connecting with Consumer 2.0 [email_address] Where’s Wally?
      • In 2.0 time, virtual identity is much more important than physical identity.
      Where’s Wally? Connecting with Consumer 2.0 [email_address]
    2. Where’s Wally? Connecting with Consumer 2.0 [email_address] the Wally's virtual identity s
    3. Where’s Wally? Connecting with Consumer 2.0 [email_address] 20.000 hours in front of TV 5.000 hours playing with video consoles 5.000 hours in telephone conversations 250.000 messages sent and received 20% will meet their couples on the Internet 50% has created any kind of content for the Internet bloggers per ages 22 years old
    4. Where’s Wally? Connecting with Consumer 2.0 [email_address] once upon a time… time to discover yesterday… time to connect to see to know now 2.0… time to share to understand ¡ ! ¿ ? ;-) :-/
    5. Where’s Wally? Connecting with Consumer 2.0 [email_address] from to to know to understand enterprises domain consumers authority advertising campaigns proximity marketing segmentation criteria clients behavioral maps guesses control influence
    6. Where’s Wally? Connecting with Consumer 2.0 [email_address] no research research as a competitive benefit research or death time to discover to see time to connect to know time to share to understand
      • “ A powerful global conversation has begun.
      • Through the Internet, people are discovering
      • and inventing new ways to share relevant
      • knowledge with blinding speed. As a direct
      • result, markets are getting smarter-and getting
      • smarter faster than most companies”.
      Where’s Wally? Connecting with Consumer 2.0 [email_address]
    7. Where’s Wally? Connecting with Consumer 2.0 [email_address] Where’s Wally?
    8. Where’s Wally? Connecting with Consumer 2.0 [email_address] The question is Who’s Wally? The question is not Where’s Wally?
    9. Where’s Wally? Connecting with Consumer 2.0 I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally [email_address]
    10. Where’s Wally? Connecting with Consumer 2.0 [email_address] 2.0 world is here research share enjoy
    11. Where’s Wally? Connecting with Consumer 2.0 [email_address] thank you very much for your attention ;-) José Antonio Rodriguez [email_address]

    + Jose Antonio RodriguezJose Antonio Rodriguez, 2 years ago

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    The new market environement, the new consumer, the more

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