Ain’t	
  Nobody	
  Got	
  Time	
  For	
  That:	
  
Why	
  u&lizing	
  Media	
  Services	
  can	
  save	
  
you	
  &me	
  a...
Who	
  is	
  Media	
  Services?	
  
•  Our	
  media	
  specialists	
  are	
  mul&	
  talented	
  communica&ons	
  
profess...
Areas	
  of	
  Expertise	
  
•  Communica&ons	
  and	
  public	
  rela&ons	
  
•  Web	
  design	
  and	
  content	
  manag...
Traditional	
  Media	
  
•  Press	
  releases	
  &	
  feature	
  stories	
  
•  Newspapers	
  need	
  content,	
  we	
  ca...
Online	
  Media	
  
Including	
  but	
  not	
  limited	
  to:	
  
• Online	
  adver&sing	
  	
  
• Social	
  media	
  	
  ...
Online	
  Advertising	
  
• Facebook	
  adver&sing	
  
•  Managed	
  through	
  the	
  
official	
  L&C	
  Facebook	
  page	...
Social	
  Media	
  
• Facebook	
  	
  
•  4,700+	
  fans	
  	
  
• TwiYer	
  
•  843	
  followers	
  
• YouTube	
  
• Flic...
Website	
  	
  
• www.lc.edu	
  is	
  the	
  
central	
  focus	
  of	
  
L&C’s	
  online	
  iden&ty	
  
• Goal:	
  AYract	...
My	
  L&C	
  Portal	
  
• Access	
  to	
  BlazerNet,	
  
email	
  and	
  Blackboard	
  in	
  
one	
  convenient	
  loca&on...
Photography	
  
•  We	
  use	
  L&C	
  students,	
  
faculty	
  &	
  staff	
  for	
  ads	
  and	
  
publica&ons	
  whenever...
Graphic	
  Design	
  
• Design	
  work	
  under	
  one	
  
hour	
  is	
  free.	
  
•  Most	
  posters,	
  flyers,	
  
broch...
Branding	
  
• Our	
  designs	
  have	
  a	
  
certain	
  style	
  &	
  
consistency,	
  which	
  is	
  
important	
  for	...
Electronic	
  Signs	
  
• Godfrey	
  Road	
  sign,	
  
Carlinville	
  sign,	
  and	
  
Godfrey	
  campus	
  
signs	
  are	...
Print	
  Shop	
  
•  We	
  can	
  handle	
  in	
  house	
  
prin&ng	
  or	
  get	
  bids	
  from	
  our	
  
vendors	
  
• ...
Visit	
  	
  
www.lc.edu/Media_Services	
  	
  
Jind	
  us	
  in	
  the	
  Portal	
  under	
  
Employee	
  Services	
  	
 ...
Ain't Nobody Got Time For That!: Media Services Inservice Presentation
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Ain't Nobody Got Time For That!: Media Services Inservice Presentation

  1. 1. Ain’t  Nobody  Got  Time  For  That:   Why  u&lizing  Media  Services  can  save   you  &me  and  money  
  2. 2. Who  is  Media  Services?   •  Our  media  specialists  are  mul&  talented  communica&ons   professionals,  who  can  assist  you  with  a  variety  of  media  and   marke&ng  needs:   Lori  Ar's,  VP  for  Media  and  Founda&on  Rela&ons   Paige  Allen,  Media  Specialist/Photographer   Korin  Fisher,  Media  Specialist/Graphic  Designer       Laura  Inlow,  Media  Specialist/Web  Editor   Louise  Je6,  Media  Specialist   Ann  Goodman,  Media  Specialist/Print  Shop     Monica  Furlow,  Media  Clerk  
  3. 3. Areas  of  Expertise   •  Communica&ons  and  public  rela&ons   •  Web  design  and  content  management     •  Graphic  design  and  layout     •  Photography     •  Prin&ng,  copying  and  bindery  services   •  Media  Services  staff  have  backgrounds  in  professional  media,  and   con&nue  to  grow  and  maintain  rela&onships  with  local  media  outlets.   •  We  know  what  medium(s)  would  best  suit  your  needs  and  will  help   achieve  your  goals.     •  Media  Services  established  and  maintains  the  Lewis  and  Clark  brand.     We  have  a  shared  goal:  to  get  you  the  most  exposure  for  as   li6le  'me  &  money  as  possible  
  4. 4. Traditional  Media   •  Press  releases  &  feature  stories   •  Newspapers  need  content,  we  can  build  it  for  you  (print-­‐ready)   •  L&C  Publica&ons   •  Discover   •  Annual  Report   •  Print  ads  &  billboards   •  TV  &  radio   Come  to  us  with  a  goal  or  idea,  either  in  person,  via   phone,  or  email  (preferred  method)  and  we  can  bring   your  campaign  to  life.  
  5. 5. Online  Media   Including  but  not  limited  to:   • Online  adver&sing     • Social  media     • Website   • My  L&C  Portal  
  6. 6. Online  Advertising   • Facebook  adver&sing   •  Managed  through  the   official  L&C  Facebook  page   •  Promoted  posts/sponsored   stories   • Adver&se  on  local  sites   •  Local  newspapers     •  Riverbender.com   If  you  have  an  ad  idea,  email  Laura  at  lgriffith@lc.edu.    
  7. 7. Social  Media   • Facebook     •  4,700+  fans     • TwiYer   •  843  followers   • YouTube   • Flickr     • Google+   • Always  growing     &  changing  
  8. 8. Website     • www.lc.edu  is  the   central  focus  of   L&C’s  online  iden&ty   • Goal:  AYract     poten&al  students   • Audience  Paths:   Quicklinks  for   current  students,   faculty  &  staff   To  request  a  web  change  or  to  have  something  shared  on   social  media,  email  Laura  at  lgriffith@lc.edu.    
  9. 9. My  L&C  Portal   • Access  to  BlazerNet,   email  and  Blackboard  in   one  convenient  loca&on   • Important   announcements,   campus  news  and   events   • Maintenance  Work   Orders,  HelpDesk,  etc.   • Having  problems?     •  Try  refreshing  the  sec&on  or   the  en&re  page.         •  Use  Firefox  or  Chrome,   NOT  IE   Email  Portal  Announcement  Requests  to  lcenews@lc.edu.    
  10. 10. Photography   •  We  use  L&C  students,   faculty  &  staff  for  ads  and   publica&ons  whenever   possible  instead  of  stock   images     •  Photography  services  are   free!   •  High  resolu&on  photos  can   be  downloaded  from  Flickr   •  At  least  two  weeks’  no&ce   required  to  guarantee  a   photographer   To  schedule  a  photo  op,  email  Paige  at  pallen@lc.edu.     hYp://www.lc.edu/lewisandclarkcc  
  11. 11. Graphic  Design   • Design  work  under  one   hour  is  free.   •  Most  posters,  flyers,   brochures  can  be  done  in   this  &me   • Give  at  least  two  weeks   no&ce  for  a  job.   • Work  Orders  are   mandatory  (for  free  or  paid  work)   Start  the  job  by  puPng  in  a  Media  Services  Work  Order   If  you  don’t  have  Lotus  Notes,  contact  your  Division  Assistant  to  get  one  started.    Ques&ons?  Contact  Monica  (mfurlow@lc.edu)  or  Ann  (agoodman@lc.edu).
  12. 12. Branding   • Our  designs  have  a   certain  style  &   consistency,  which  is   important  for  brand   recogni&on   • We  manage  the  L&C   brand  for  quality  and   consistency.   • Correct  usage  of  logos           • Incorrect  usage  of  logos   • Stretched  or  skewed   • Color  changes   • Other  altera&ons  made  
  13. 13. Electronic  Signs   • Godfrey  Road  sign,   Carlinville  sign,  and   Godfrey  campus   signs  are  available  for   marke&ng  purposes   Email  Korin  at   krwatson@lc.edu    to   make  a  request.    
  14. 14. Print  Shop   •  We  can  handle  in  house   prin&ng  or  get  bids  from  our   vendors   •  Promo&onal  items  available   •  Come  to  us  for:   •  LeYerhead   •  Envelopes   •  Business  cards   •  Gii  acknowledgement  forms   •  Magne&c  name  badges   •  Large  prints     •  Up  to  42  inches  wide*     *ask  about  larger   •  Work  orders  on  Lotus   Notes,  but  coming  soon  to   Portal!   •  Allow  two  weeks  for  jobs   •  Bindery  services:   •  Colla&ng   •  Culng/trimming   •  Labeling   •  Score   •  Spiral  binding   •  Stapling   •  Folding   •  Etc.    
  15. 15. Visit     www.lc.edu/Media_Services     Jind  us  in  the  Portal  under   Employee  Services     Call  us  at  (618)  468-­‐3210,     or  contact  one  of  our  specialists     via  email.  

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