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Social Media And The Gov’t: A Brief Introduction

by Director of Web Communications at US Environmental Protection Agency on Jan 21, 2009

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I use this slide show with everyone: senior managers, staff, workshops, and conferences. ...

I use this slide show with everyone: senior managers, staff, workshops, and conferences.

The talk is intentionally high-level, focusing on issues relevant to this audience, as opposed to providing detailed strategy or demonstrating specific tools.

The discussion is more detailed than the slides here.

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  • agclark agclark Jeffrey - well said - your comments map to what I'm getting from City, County managers. 4 years ago
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  • levyj413 levyj413, Director of Web Communications at US Environmental Protection Agency Stephanie: what I mean is that making money isn't usually the best reason to use social media tools, and even in gov't, saving money isn't usually the best reason.

    Rather, 'return on engagement' is a better goal. That is, how much are people talking about your agency, sharing your multimedia, joining your discussions, etc. for how much effort you're putting into it?

    I say 'usually' because in some narrow cases, monetary return on investment isn't such a bad thing, like having a contest to develop apps using your raw data, where you can estimate the value of the developer time spent in creating those apps. Or a video contest.
    4 years ago
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  • stephaniehayes Stephanie Hayes Wondering if you could elaborate on 'ROI is usually the wrong question'? 4 years ago
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  • wsdot Washington State Department of Transportation at Washington State Department of Transportation guest1298927a is WSDOT :) forgot to login. 5 years ago
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  • levyj413 levyj413, Director of Web Communications at US Environmental Protection Agency Good comment - thanks for expanding on the basic bullets! I use slides as launching pads, not complete sets of information. So when I deliver this presentation, I mention many specifics like these. Recruitment in particular is a favorite of mine. 5 years ago
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  • agclark agclark Well done but let's take tthe 'what' a little further: wrap the appropriate apps into a business service focused on customers objectives or problems instead of the hit or miss picking and choosing the right 'whats'. Those problems may be part of one or many business processes – everything from consumer facing interactions leading directly to revenue to involvement in entertainment experiences to customer loyalty to employee retention and recruitment, and product life-cycle management or to drive impression based ad revenue, to participation in public policy decisions and decision support. They are problems often shared across industries that lend themselves to repeatable solutions. Agencys needs are dynamic – not static – and since they change, require different business services at different points in time. That Is the point of having a platform that provides a business with multiple and every changing solution sets. 5 years ago
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