Social Media And The Gov’t: A Brief Introduction for Managers

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+ agclark 3 months ago
Jeffrey - well said - your comments map to what I’m getting from City, County managers.
+ levyj413 3 months ago
Stephanie: what I mean is that making money isn’t usually the best reason to use social media tools, and even in gov’t, saving money isn’t usually the best reason.

Rather, 'return on engagement' is a better goal. That is, how much are people talking about your agency, sharing your multimedia, joining your discussions, etc. for how much effort you’re putting into it?

I say 'usually' because in some narrow cases, monetary return on investment isn’t such a bad thing, like having a contest to develop apps using your raw data, where you can estimate the value of the developer time spent in creating those apps. Or a video contest.
+ Stephanie Hayes 4 months ago
Wondering if you could elaborate on 'ROI is usually the wrong question'?
+ Washington State Department of Transportation 7 months ago
guest1298927a is WSDOT :) forgot to login.
+ guest129927a 7 months ago
We discontinued podcasting. Our audience just didn’t have an interest in it, so it wasn’t worth the time investment. Have you seen any stats to the contrary for your podcast efforts?
+ levyj413 9 months ago
Good comment - thanks for expanding on the basic bullets! I use slides as launching pads, not complete sets of information. So when I deliver this presentation, I mention many specifics like these. Recruitment in particular is a favorite of mine.
+ agclark 10 months ago
Well done but let’s take tthe 'what' a little further: wrap the appropriate apps into a business service focused on customers objectives or problems instead of the hit or miss picking and choosing the right 'whats'. Those problems may be part of one or many business processes – everything from consumer facing interactions leading directly to revenue to involvement in entertainment experiences to customer loyalty to employee retention and recruitment, and product life-cycle management or to drive impression based ad revenue, to participation in public policy decisions and decision support. They are problems often shared across industries that lend themselves to repeatable solutions. Agencys needs are dynamic – not static – and since they change, require different business services at different points in time. That Is the point of having a platform that provides a business with multiple and every changing solution sets.

Notes on slide 1

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Social Media And The Gov’t: A Brief Introduction for Managers - Presentation Transcript

Social Media and the Gov’t: A Brief Introduction for Managers Jeffrey Levy Director of Web Communications US EPA
What is Social Media? Anything online other than static content where the provider posts and the viewer absorbs
What (tools)?
- Currently Used at EPA
- Blogs
- Microblogs
- Social networking
- Widgets
- Wikis
- Video/photo sharing
- Podcasting
- RSS
- Mashups
- Webinars
- Not Yet Used at EPA
- Virtual worlds
- Social news
- Social bookmarking
What (sites)?
What (figuratively)?
- Collaboration (internal and external)
- Interaction (comments, photos, videos)
- “Force Multiplier” through sharing
- Tools for adults
- The way business will be done
Why?
- Mission, mission, mission
- It’s where the people are
- We’re 17,000. They’re 6,000,000,000.
- Early warning system
- Chance to hear what others are saying
- Competitive advantage
- It’s what the President wants
How?
- It’s culture, not a tech issue
- Trust: employees, the public
- Develop some strategy, but not 400 pages
- Experiment
- Define tool-specific measures of success
How? (cont’d)
- Be ready to fail (fast, small)
- Be ready to succeed
- Embrace criticism (it’s almost all useful)
- Accept that odd things will happen
- Know the policy and governance framework
- Acknowledge that fear, confusion, wonder, excitement are all normal
Who (EPA)?
- Short-term policy forums: Clean Water Act action plan, Enforcement priorities
- Community-building: Watershed Central Wiki, green jobs
- Blogging/microblogging: Greenversations , Twitter
- Widgets : daily tip, MyEnvironment, Earth Day countdown, UV Index, Question of the Week
- Social networking: Facebook
- Videos: YouTube , contests
- Photo sharing: Flickr
Who (other gov’t)?
- TSA’s blog produced operational change
- CDC responded to the peanut salmonella outbreak
- Internal: NASA Spacebook, Intellipedia
- Many more linked from usa.gov
Number One Recommendation LEARN
Resources
- Social Media Subcouncil: http://tr.im/govsocmed
- Me
- Hundreds of other gov’t Twitterers: www.govtwit.com