Mixing Web 1.0 and 2.0 for Earth Day

EPA’s Earth Month 2009 Mixing Web 1.0 & 2.0

Web 2.0 is a Set of Tools

Just like Web 1.0, use as appropriate

The point is the mission or goal, not the tools

Mix ‘em up as needed

Don’t go nuts

Make sure you understand before using, but also try stuff out

EPA and Earth Day 2009 (Remember communications 101)

Goal: Help people learn how they can protect the environment

Audience: everyone

Side goal: To conserve limited resources, package existing content

We began gathering ideas and planning in late January (Earth Day month is April)

First, we created daily tips. The tips page had an email “subscribe” link. epa.gov/earthday/tips.htm

Each tip linked to Web 1.0 content.

We emailed a tip each day – weekends, too. Over 23,000 people subscribed

We also highlighted items in other places. GoGreen! Newsletter went to about 27,000 subscribers. epa.gov/gogreen

We turned the tips into a widget. People added it to their Web pages. epa.gov/widgets

It got over 1 million views that month! Publicity = more people getting information

We recorded all 30 tips as podcasts. English and Spanish. - over 16,000 “downloads” before the end of April

With “Pick 5 for the Environment” we invited people to commit to action , then share their stories online. 1200 people signed up Pick 5 concept: April 3 Pick 5 launch: April 22

We put “Pick 5” where people go – Facebook, flickr, YouTube, and Twitter. 800 fans 600 app users

We created highly-visible banners on EarthDay site to lead users to features (using last year’s photo contest entries)

Use Secondary Content

Reminder: goal was to help people learn how they can protect the environment

Primary content: tips

Secondary content gets people excited and interested so they want to learn

We used other widgets .

We made videos on Earth Day topics. Videos also linked to EPA content.

Key blog entries mentioned Earth Day blog.epa.gov

We did a photo project. Flickr helped manage public viewing and we featured photos on our site.

We did a video project. YouTube helped manage public viewing and we featured videos on our site.

EPA Launches Interactive Web Tools in Celebration of Earth

Month EPA to Public: Earth Day is Every Day

Release date: 04/02/2009

Contact Information: Enesta Jones, 202-564-7873 / 4355 / jones.enesta@epa.gov; En español: Lina Younes, 202-564-4355 / younes.lina@epa.gov

(Washington, D.C. – April 1, 2009) The first Earth Day started 39 years ago when 20 million Americans decided we needed to do something about our environment. To begin Earth Month, EPA is launching several on-line communication tools to help educate Americans about how to protect their health and their environment.

Here is a list of several interactive tools that are currently available on EPA's Earth Day site ( http://www.epa.gov/ earthday ):

Daily environmental tips via email: http://www.epa.gov/ earthday/tips.htm

Put the environmental tips widget on your own Web page, blog, or social networking profile: http://www.epa.gov/widgets/

Listen to the daily audio tip podcast from EPA employees around the country. The podcast will be available for download and for free subscription on iTunes: http://www.epa.gov/ earthday /podcasts/