Gov’t Blogging How-To:  Not just another news release
Blogging at EPA: Then Flow of The River <ul><li>Author: Deputy Administrator Marcus Peacock </li></ul><ul><li>Subject:  Ma...
Flow of the River:  Launch Post For extra credit, identify all the words that would give hives to traditional public affairs
Flow of the River:  End Ended on Earth Day (April 22) 2008 to make way for new blog
Blogging at EPA: Now   Greenversations <ul><li>Authors: about 30 people, including Marcus </li></ul><ul><ul><li>Any EPA em...
Greenversations: Why? <ul><li>Put a human face on the big blank box </li></ul><ul><li>Share personal stories of environmen...
Greenversations: What? <ul><li>Three weekly features </li></ul><ul><ul><li>Question of the Week (Monday) </li></ul></ul><u...
Greenversations: How? <ul><li>Write 200-400 words </li></ul><ul><ul><li>Makes writing easier </li></ul></ul><ul><ul><li>Em...
Greenversations: How? <ul><li>Share how your work and personal life connect </li></ul><ul><li>Include graphics, videos, et...
Greenversations: How? <ul><li>Don’t: </li></ul><ul><ul><li>Replicate news releases </li></ul></ul><ul><ul><li>Dump fact sh...
Greenversations: Where <ul><li>Site:  http:// blog.epa.gov </li></ul><ul><li>RSS:  http:// blog.epa.gov/blog/feed   </li><...
Greenversations: Comments <ul><li>Comments are moderated </li></ul><ul><li>Simple, clear comment policy </li></ul><ul><ul>...
Contact info <ul><li>Jeffrey Levy </li></ul><ul><ul><li>Email:  [email_address]   </li></ul></ul><ul><ul><li>Twitter:  htt...
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How to Write a Gov't Blog Post

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Have you been invited to blog? Blogging is personally sharing your own stories and experiences, and trying to engage readers in a "conversation" through comments. This training will cover writing a blog entry for EPA's "Greenversations" blog (http://bog.epa.gov) such as what we look for, writing style, length, and in general how the blog works, and what a blog is not (it's not, for example, regurgitating fact sheets or programmatic information as posted on epa.gov).

Published in: Technology, Self Improvement
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  • A few tips on how to write good blog posts:

    Keep posts short and to the point, do not ramble.
    Write accurately and double-check for grammar or typos before using. Use full English sentences and no abbreviations.
    Give your posts a headline/title that encourages readers to read it. Make it snappy, catchy and enticing.
    Tag your posts with meaningful short descriptors.
    Use images to make your blog look more attractive but make sure you have permission to do so.
    Choose your niche, voice and theme and stick with it..
    Update your blog regularly.
    Let your personality shine through.
    And perhaps most importantly, have fun!
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  • I discovered your web site via Google while looking for a related subject, lucky for me your web site came up, it seems to be great. I have bookmarked it in my google bookmarks.
    Please Visit ===> http://physicianassistanttrainingclass.blogspot.com/
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  • great post
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  • I admire the valuable information you offer in your articles. I will bookmark your blog and have my children check up here often. I am quite sure they will learn lots of new stuff here than anybody else!

    Cara Collins
    Creative Ideas - novelty aprons
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  • Good fundamental show...I would discuss how and when links are used (how do you decide when to offer more information). Also, how should more information be offered - as a link to another part of the EPA web or to a document say on Scribd.
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How to Write a Gov't Blog Post

  1. 1. Gov’t Blogging How-To: Not just another news release
  2. 2. Blogging at EPA: Then Flow of The River <ul><li>Author: Deputy Administrator Marcus Peacock </li></ul><ul><li>Subject: Managing EPA </li></ul><ul><li>Launch: July 2007 </li></ul><ul><li>Whole new tone and style for gov’t </li></ul><ul><li>All Marcus: no ghost writing </li></ul><ul><li>Posted 2-3 times/week </li></ul><ul><ul><li>Archived at http://epa.gov/flowoftheriver/ </li></ul></ul>
  3. 3. Flow of the River: Launch Post For extra credit, identify all the words that would give hives to traditional public affairs
  4. 4. Flow of the River: End Ended on Earth Day (April 22) 2008 to make way for new blog
  5. 5. Blogging at EPA: Now Greenversations <ul><li>Authors: about 30 people, including Marcus </li></ul><ul><ul><li>Any EPA employee can write </li></ul></ul><ul><ul><li>Posted, comments moderated by public affairs </li></ul></ul><ul><ul><li>Reviewed only for serious legal issues </li></ul></ul><ul><li>Subject: personal perspective on EPA’s work </li></ul><ul><li>Launch: April 2008 </li></ul><ul><li>Still no ghost writing </li></ul><ul><li>Daily posts </li></ul>
  6. 6. Greenversations: Why? <ul><li>Put a human face on the big blank box </li></ul><ul><li>Share personal stories of environmental thinking (e.g., buying a car, gardening) </li></ul><ul><li>Clue readers in re: breadth of EPA’s work </li></ul><ul><ul><li>Emergency response </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Partnerships </li></ul></ul><ul><li>Speak in a new way </li></ul><ul><li>Supplement, not replace, other channels </li></ul>
  7. 7. Greenversations: What? <ul><li>Three weekly features </li></ul><ul><ul><li>Question of the Week (Monday) </li></ul></ul><ul><ul><ul><li>Gets the most comments: usually 50 or more </li></ul></ul></ul><ul><ul><ul><li>Some have received hundreds of responses </li></ul></ul></ul><ul><ul><ul><li>Advertised to 55,000 news release recipients </li></ul></ul></ul><ul><ul><li>Science Wednesday </li></ul></ul><ul><ul><ul><li>Run by research/development office </li></ul></ul></ul><ul><ul><li>Bilingual Thursday </li></ul></ul><ul><ul><ul><li>English/Spanish were in same post, now split </li></ul></ul></ul><ul><ul><ul><li>Managed by our Hispanic Liaison w/three writers </li></ul></ul></ul>
  8. 8. Greenversations: How? <ul><li>Write 200-400 words </li></ul><ul><ul><li>Makes writing easier </li></ul></ul><ul><ul><li>Emphasizes quick info, keeps readers interested </li></ul></ul><ul><ul><li>Forces linking to deeper info </li></ul></ul><ul><li>Use personal stories ( another example ) </li></ul><ul><ul><li>Engages reader </li></ul></ul><ul><ul><li>Shows we’re people with families, mortgages, etc. </li></ul></ul><ul><ul><li>Shows how daily life intersects with environmentalism </li></ul></ul><ul><li>Use informal tone </li></ul><ul><ul><li>Think “party conversation” instead of “news conference” </li></ul></ul><ul><ul><li>This is hard at first: not what you’re used to </li></ul></ul>
  9. 9. Greenversations: How? <ul><li>Share how your work and personal life connect </li></ul><ul><li>Include graphics, videos, etc. </li></ul><ul><li>Use humor appropriately </li></ul><ul><li>Link to more detailed info (EPA and non-EPA) </li></ul><ul><li>Share a 2-sentence bio </li></ul><ul><li>Respond to comments </li></ul><ul><li>Help people find you by creating tags </li></ul>
  10. 10. Greenversations: How? <ul><li>Don’t: </li></ul><ul><ul><li>Replicate news releases </li></ul></ul><ul><ul><li>Dump fact sheets </li></ul></ul><ul><ul><li>Have others write for you </li></ul></ul><ul><ul><li>Get into sticky legal territory </li></ul></ul><ul><ul><ul><li>Regs under development </li></ul></ul></ul><ul><ul><ul><li>Open enforcement cases </li></ul></ul></ul><ul><ul><li>Contradict or misrepresent EPA policy </li></ul></ul>
  11. 11. Greenversations: Where <ul><li>Site: http:// blog.epa.gov </li></ul><ul><li>RSS: http:// blog.epa.gov/blog/feed </li></ul><ul><li>Twitter: http://twitter.com/greenversations </li></ul><ul><li>Widget for question of the week: http://www.epa.gov/widgets/#qotw </li></ul>
  12. 12. Greenversations: Comments <ul><li>Comments are moderated </li></ul><ul><li>Simple, clear comment policy </li></ul><ul><ul><li>Be civil (don’t attack or use vulgar language) </li></ul></ul><ul><ul><li>Don’t spam </li></ul></ul><ul><ul><li>Stay on topic </li></ul></ul><ul><li>Otherwise, say what you want, including criticizing us </li></ul>
  13. 13. Contact info <ul><li>Jeffrey Levy </li></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Twitter: http://twitter.com/levyj413 </li></ul></ul><ul><li>If you’re interested in EPA </li></ul><ul><ul><li>Home page: http://www.epa.gov </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><ul><li>Main: http://twitter.com/usepagov </li></ul></ul></ul><ul><ul><ul><li>News releases: http://twitter.com/usepanews </li></ul></ul></ul><ul><ul><ul><li>Web updates: http://twitter.com/usepaweb </li></ul></ul></ul>
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