Handout: Mission, Tool, Metrics, Teach

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Handout for the 1/2-day workshop. Slide deck here: http://www.slideshare.net/levyj413/social-media-strategy-mission-tool-metrics-teach

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Handout: Mission, Tool, Metrics, Teach

  1. 1. Social Media Strategy: Mission, Tool, Metrics, Teach!First 1 ½ hours Getting into the social media frame of mind: videos and discussionNext 2 hours Developing a social media strategy for your project: presentation, writing, and sharingGetting into the social media frame of mindWhat feelings do the words "social media" create in you? Write down three words. Be prepared to share one.What is social media? Be brief.Social Media Revolution video: points that grabbed youInformation R/evolution video: points that grabbed youUseful points about each technologyBlogs Business networkingMicroblogs RSSSocial networking MashupsWidgets Idea generationWikis Social gamingVideo/photo sharing Virtual worldsPodcasting Social newsDocument sharing Social bookmarkingContests Location check-ins
  2. 2. Developing a social media strategy for your projectMission: think broadlyWhats your mission need or goal?Whos your target audience?What are their top tasks online, and how does your mission play into those?Tools: not just oneWhat tools or channels will help you most directly serve your mission and your audiences needs?Metrics: think direct mission plus spreading the wordWhat defines success qualitatively for this project? (for example: more people know how to protect themselves)What can you measure that will describe qualitatively how its going? How often will you measure? (for example: numberof hospital visits, measured monthly or number of retweets of our key messages every week)Name one or two specific benchmarks that will tell you whether youre succeeding. (for example: hospital visits decrease5% in the first year or we get 20 retweets/week after six months)Teach: help others after youHow will you share what youve learned from this project in your own organization?How will you share what youve learned beyond your organization?ResourcesAccompanying slide deck: http://www.slideshare.net/levyj413/social-media-strategy-mission-tool-metrics-teachJeffrey Levy Twitter: http://twitter.com/levyj413 Slideshare: http://slideshare.net/levyj413 Infrequent blog: http://www.govloop.com/profiles/blog/list?user=28e2wynnsadv3 (Im on LinkedIn, but check in only every several months) (Im on Facebook, but for personal sharing, not related to work)Social media for beginners: Jeffrey Levy blog post linking to resources, including todays videos:http://www.govloop.com/profiles/blogs/social-media-resources-for-beginnersGovloop: social network for people in and around govt (just crossed 50,000 members): http://govloop.comList of many govt and private-sector social media policies:http://govsocmed.pbworks.com/w/page/15060450/Web%202%200%20Governance%20Policies%20and%20Best%20Practices

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