MATI_Marketing & Ad:Tech Israel_Danny Cohen_Partner_Carmel Ventures_State of the Israeli Digital Sector

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Overview of key trends impacting the global and Israeli digital marketing and advertising sector, by Danny Cohen, Partner, Carmel Ventures. Presentation made at #MATI- Marketing & Ad:Tech Israel, …

Overview of key trends impacting the global and Israeli digital marketing and advertising sector, by Danny Cohen, Partner, Carmel Ventures. Presentation made at #MATI- Marketing & Ad:Tech Israel, February 11, 2014, Tel Aviv

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  • 1. MATI February 2014
  • 2. Carmel Ventures • Early stage • 4 Funds • Working WITH companies with a real support system • Strong focus on Advertising & digital media Confidential | 2
  • 3. What’s Happening in Digital Advertising? Source: IVC Confidential | 3 • Big Data • Multi Screen / Multi Platform • Native • Content • Programmatic…
  • 4. The death of the golf course… Confidential | 4
  • 5. Confidential | 5
  • 6. Confidential | 6
  • 7. • Algorithms and Big Data • Content Marketing • Performance Advertising • Smart Video Confidential | 7 The Excellence of Israel…
  • 8. • Truly Personalized: Retargeting 2.0 What’s coming… Source: IVC Confidential | 8 • Mobile is Everywhere (already here) • Scalable Content • Complete convergence across media