MATI
February 2014
Carmel Ventures
• Early stage
• 4 Funds

• Working WITH companies with a real support system
• Strong focus on Advertising...
What’s
Happening
in Digital
Advertising?
Source: IVC

Confidential | 3

• Big Data
• Multi Screen / Multi Platform
• Nativ...
The death of the golf course…

Confidential | 4
Confidential | 5
Confidential | 6
• Algorithms and Big Data
• Content Marketing
• Performance Advertising
• Smart Video

Confidential | 7

The Excellence of...
• Truly Personalized: Retargeting 2.0

What’s
coming…
Source: IVC

Confidential | 8

• Mobile is Everywhere (already here)...
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MATI_Marketing & Ad:Tech Israel_Danny Cohen_Partner_Carmel Ventures_State of the Israeli Digital Sector

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Overview of key trends impacting the global and Israeli digital marketing and advertising sector, by Danny Cohen, Partner, Carmel Ventures. Presentation made at #MATI- Marketing & Ad:Tech Israel, February 11, 2014, Tel Aviv

Published in: Technology
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  • MATI_Marketing & Ad:Tech Israel_Danny Cohen_Partner_Carmel Ventures_State of the Israeli Digital Sector

    1. 1. MATI February 2014
    2. 2. Carmel Ventures • Early stage • 4 Funds • Working WITH companies with a real support system • Strong focus on Advertising & digital media Confidential | 2
    3. 3. What’s Happening in Digital Advertising? Source: IVC Confidential | 3 • Big Data • Multi Screen / Multi Platform • Native • Content • Programmatic…
    4. 4. The death of the golf course… Confidential | 4
    5. 5. Confidential | 5
    6. 6. Confidential | 6
    7. 7. • Algorithms and Big Data • Content Marketing • Performance Advertising • Smart Video Confidential | 7 The Excellence of Israel…
    8. 8. • Truly Personalized: Retargeting 2.0 What’s coming… Source: IVC Confidential | 8 • Mobile is Everywhere (already here) • Scalable Content • Complete convergence across media
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