TELEVISION
OF TOMORROW
47!
NEXT
GEN
28,000,000+ VV
~1,000,000 UV
34% NO TV
10% 24% 19% 46%
NO TV

MOSTLY
ONLINE

TV &
ONLINE
EQUAL

MOSTLY
DROPPING THE BALL
WORLD SERIES(MLB) – TV RATINGS GAME 1
16.0

0.0
2002

OVERALL RATINGS

RATINGS AMONG AGES 18 - 49

2012
SUBSCRIPTION IS DECLINING
CABLE VIDEO SUBSCRIBERS

45M

37M
Q1
2010

Q3
2013
MEDIA IS CHANGING
US CONSUMER MEDIA CONSUMPTION
SHARE
50%

2009
2010
2011
2012
0%

2013

TELEVISION

Source: eMarketer, Au...
500M
SMARTER
12

9

8
5

33
Source: Mashable, July 2012, Linear TV Nielsen 11/12

NON-LINEAR
VIDEO VIEWING
NOW EXCEEDS
LINEAR TV monthl...
WE’VE BECOME
THE LARGEST
PREMIUM VIDEO
PLATFORM

19B

MONTHLY CONTENT STREAMS

1.7B
866M
590M

Source: Comscore Video Metr...
ND IN CONTENT
2

1.3B

VIDEO
STREAMS

73M

UNIQUE
VIEWS
The largest library of premium video on
the web
THE LARGEST
PREMIUM CONTENT
NETWORK
10

OFFICES

14

SHOWS

400%

GROWTH (US)
ST IN
1

AD VIEWS

24,489,895 TOTAL ADS

4.0B
AO
L

#1
IN VIDEO
AD VIEWS

3.5B
2.6B
2.5B

4B
ADS
STREAMED
AUTHENTIC VOICES.
REMARKABLE STORIES.
#CANDIDLY
NICOLE
EPISODES
20
LAUNCHED
APRIL 2013

TARGET AUDIENCE
W18-54
SERIES TO DATE

TOTAL VIEWS:

15.9M+
UNIQUE VIEWERS

3.5M+

TOP HIGHLIGHTS

PREMIER EPISODE

AVG TIME SPENT / USER:

E1; ‘...
HARDWIRED
SERIES TO DATE

TOTAL VIEWS

11.3M
UNIQUE VIEWERS

1.6M
AVG. TIME SPENT

7.2 MIN.
AVG. VIEWS / EPISODE

258K
Rep...
ANTHONY EATS
AMERICA
SERIES TO DATE

TOTAL VIEWS:

2.5M+
UNIQUE VIEWERS:

1.3M
AVG. TIME SPENT

4.7 MIN.
AVG. VIEWS / EPIS...
THE
SARTORIALIST
SERIES TO DATE

TOTAL VIEWS

1.1M
UNIQUE VIEWERS

634K
AVG. TIME SPENT

5.1 MIN.
AVG. VIEWS / EPISODE

95...
REACHING 234M PEOPLE

ACROSS 90 COUNTRIES WORLDWIDE

THE FULL STACK
BRIDGING THE
GAP
#MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow
#MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow
#MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow
#MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow
#MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow
#MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow
#MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow
#MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow
#MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow
#MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow
#MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow
#MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow
#MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow
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#MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow

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Overview of AOL Video including their relationship to 5min, 47, YouTube, MSN, Hulu, Yahoo, videos, contextually relevant, placements, Huffington Post, premium sites, Content distribution, partners, scale, Connected tv apps, GoViral, Native Advertising, AdapTV, VIDEO AD VIEWS, Ads Streamed, video streams, minutes spent, Nicole Richie, Ray Rice, Gwyneth Paltrow, Sarah Jessica Parker, iJustine, Adrian Grenier, Hank Azaria, Jonathan Adler, Tiffany Shlain

Published in: Technology
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  • What is 47?
  • TheAvg age of a TV viewer in the US
  • TV viewers are not bornThere is no next generation of tv viewers
  • In 2010 AOL acquired 5min
  • Content that’s seen!We place our videos in contextually relevant placementsWe have the largest front doors as our first point of distribution (AOL properties and Huffington Post sites )
  • 12 Connected tv apps
  • In 2010 AOL acquired GoViral
  • In 2013 AOL acquired AdapTV
  • Future of Premium ContentFuture of Branded ContentFuture of Advertising Platforms
  • #MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow

    1. 1. TELEVISION OF TOMORROW
    2. 2. 47!
    3. 3. NEXT GEN
    4. 4. 28,000,000+ VV ~1,000,000 UV
    5. 5. 34% NO TV 10% 24% 19% 46% NO TV MOSTLY ONLINE TV & ONLINE EQUAL MOSTLY
    6. 6. DROPPING THE BALL WORLD SERIES(MLB) – TV RATINGS GAME 1 16.0 0.0 2002 OVERALL RATINGS RATINGS AMONG AGES 18 - 49 2012
    7. 7. SUBSCRIPTION IS DECLINING CABLE VIDEO SUBSCRIBERS 45M 37M Q1 2010 Q3 2013
    8. 8. MEDIA IS CHANGING US CONSUMER MEDIA CONSUMPTION SHARE 50% 2009 2010 2011 2012 0% 2013 TELEVISION Source: eMarketer, August 2013 DESKTOP RADIO PRINT OTHER MOBILE
    9. 9. 500M SMARTER
    10. 10. 12 9 8 5 33 Source: Mashable, July 2012, Linear TV Nielsen 11/12 NON-LINEAR VIDEO VIEWING NOW EXCEEDS LINEAR TV monthly Hours spent watching video
    11. 11. WE’VE BECOME THE LARGEST PREMIUM VIDEO PLATFORM 19B MONTHLY CONTENT STREAMS 1.7B 866M 590M Source: Comscore Video Metrix, Total views, Sept 2013 4.7B
    12. 12. ND IN CONTENT 2 1.3B VIDEO STREAMS 73M UNIQUE VIEWS
    13. 13. The largest library of premium video on the web
    14. 14. THE LARGEST PREMIUM CONTENT NETWORK
    15. 15. 10 OFFICES 14 SHOWS 400% GROWTH (US)
    16. 16. ST IN 1 AD VIEWS 24,489,895 TOTAL ADS 4.0B AO L #1 IN VIDEO AD VIEWS 3.5B 2.6B 2.5B 4B ADS STREAMED
    17. 17. AUTHENTIC VOICES. REMARKABLE STORIES.
    18. 18. #CANDIDLY NICOLE EPISODES 20 LAUNCHED APRIL 2013 TARGET AUDIENCE W18-54
    19. 19. SERIES TO DATE TOTAL VIEWS: 15.9M+ UNIQUE VIEWERS 3.5M+ TOP HIGHLIGHTS PREMIER EPISODE AVG TIME SPENT / USER: E1; ‘TRAMP STAMP’ VIEWS: 6.8 MINS 1.2M E2 ‘FLOWER GAME’ EXTERNAL VIEWS: IMPRESSIONS: 53% 50.5M ANCILLARY CONTENT VIEWS E4 ‘HOMIE HOPPER’ SOCIAL REACH: 2M+ 55M 10.6M 4M+ 1M+
    20. 20. HARDWIRED SERIES TO DATE TOTAL VIEWS 11.3M UNIQUE VIEWERS 1.6M AVG. TIME SPENT 7.2 MIN. AVG. VIEWS / EPISODE 258K Reporting Period: 5/15 – 10/16
    21. 21. ANTHONY EATS AMERICA SERIES TO DATE TOTAL VIEWS: 2.5M+ UNIQUE VIEWERS: 1.3M AVG. TIME SPENT 4.7 MIN. AVG. VIEWS / EPISODE 182K Reporting Period: 7/1 – 10/16
    22. 22. THE SARTORIALIST SERIES TO DATE TOTAL VIEWS 1.1M UNIQUE VIEWERS 634K AVG. TIME SPENT 5.1 MIN. AVG. VIEWS / EPISODE 95K Reporting Period: 9/5 – 10/16
    23. 23. REACHING 234M PEOPLE ACROSS 90 COUNTRIES WORLDWIDE THE FULL STACK
    24. 24. BRIDGING THE GAP
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