#MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow

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Overview of AOL Video including their relationship to 5min, 47, YouTube, MSN, Hulu, Yahoo, videos, contextually relevant, placements, Huffington Post, premium sites, Content distribution, partners, …

Overview of AOL Video including their relationship to 5min, 47, YouTube, MSN, Hulu, Yahoo, videos, contextually relevant, placements, Huffington Post, premium sites, Content distribution, partners, scale, Connected tv apps, GoViral, Native Advertising, AdapTV, VIDEO AD VIEWS, Ads Streamed, video streams, minutes spent, Nicole Richie, Ray Rice, Gwyneth Paltrow, Sarah Jessica Parker, iJustine, Adrian Grenier, Hank Azaria, Jonathan Adler, Tiffany Shlain

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  • What is 47?
  • TheAvg age of a TV viewer in the US
  • TV viewers are not bornThere is no next generation of tv viewers
  • In 2010 AOL acquired 5min
  • Content that’s seen!We place our videos in contextually relevant placementsWe have the largest front doors as our first point of distribution (AOL properties and Huffington Post sites )
  • 12 Connected tv apps
  • In 2010 AOL acquired GoViral
  • In 2013 AOL acquired AdapTV
  • Future of Premium ContentFuture of Branded ContentFuture of Advertising Platforms

Transcript

  • 1. TELEVISION OF TOMORROW
  • 2. 47!
  • 3. NEXT GEN
  • 4. 28,000,000+ VV ~1,000,000 UV
  • 5. 34% NO TV 10% 24% 19% 46% NO TV MOSTLY ONLINE TV & ONLINE EQUAL MOSTLY
  • 6. DROPPING THE BALL WORLD SERIES(MLB) – TV RATINGS GAME 1 16.0 0.0 2002 OVERALL RATINGS RATINGS AMONG AGES 18 - 49 2012
  • 7. SUBSCRIPTION IS DECLINING CABLE VIDEO SUBSCRIBERS 45M 37M Q1 2010 Q3 2013
  • 8. MEDIA IS CHANGING US CONSUMER MEDIA CONSUMPTION SHARE 50% 2009 2010 2011 2012 0% 2013 TELEVISION Source: eMarketer, August 2013 DESKTOP RADIO PRINT OTHER MOBILE
  • 9. 500M SMARTER
  • 10. 12 9 8 5 33 Source: Mashable, July 2012, Linear TV Nielsen 11/12 NON-LINEAR VIDEO VIEWING NOW EXCEEDS LINEAR TV monthly Hours spent watching video
  • 11. WE’VE BECOME THE LARGEST PREMIUM VIDEO PLATFORM 19B MONTHLY CONTENT STREAMS 1.7B 866M 590M Source: Comscore Video Metrix, Total views, Sept 2013 4.7B
  • 12. ND IN CONTENT 2 1.3B VIDEO STREAMS 73M UNIQUE VIEWS
  • 13. The largest library of premium video on the web
  • 14. THE LARGEST PREMIUM CONTENT NETWORK
  • 15. 10 OFFICES 14 SHOWS 400% GROWTH (US)
  • 16. ST IN 1 AD VIEWS 24,489,895 TOTAL ADS 4.0B AO L #1 IN VIDEO AD VIEWS 3.5B 2.6B 2.5B 4B ADS STREAMED
  • 17. AUTHENTIC VOICES. REMARKABLE STORIES.
  • 18. #CANDIDLY NICOLE EPISODES 20 LAUNCHED APRIL 2013 TARGET AUDIENCE W18-54
  • 19. SERIES TO DATE TOTAL VIEWS: 15.9M+ UNIQUE VIEWERS 3.5M+ TOP HIGHLIGHTS PREMIER EPISODE AVG TIME SPENT / USER: E1; ‘TRAMP STAMP’ VIEWS: 6.8 MINS 1.2M E2 ‘FLOWER GAME’ EXTERNAL VIEWS: IMPRESSIONS: 53% 50.5M ANCILLARY CONTENT VIEWS E4 ‘HOMIE HOPPER’ SOCIAL REACH: 2M+ 55M 10.6M 4M+ 1M+
  • 20. HARDWIRED SERIES TO DATE TOTAL VIEWS 11.3M UNIQUE VIEWERS 1.6M AVG. TIME SPENT 7.2 MIN. AVG. VIEWS / EPISODE 258K Reporting Period: 5/15 – 10/16
  • 21. ANTHONY EATS AMERICA SERIES TO DATE TOTAL VIEWS: 2.5M+ UNIQUE VIEWERS: 1.3M AVG. TIME SPENT 4.7 MIN. AVG. VIEWS / EPISODE 182K Reporting Period: 7/1 – 10/16
  • 22. THE SARTORIALIST SERIES TO DATE TOTAL VIEWS 1.1M UNIQUE VIEWERS 634K AVG. TIME SPENT 5.1 MIN. AVG. VIEWS / EPISODE 95K Reporting Period: 9/5 – 10/16
  • 23. REACHING 234M PEOPLE ACROSS 90 COUNTRIES WORLDWIDE THE FULL STACK
  • 24. BRIDGING THE GAP