Your SlideShare is downloading. ×
0
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv

812

Published on

David Roman, Chief Marketing Officer at Lenovo, discusses Building a Global Brand in a Digital World at the #MATI-Marketing & Ad:Tech Israel conference, February 11th, 2014, Tel Aviv

David Roman, Chief Marketing Officer at Lenovo, discusses Building a Global Brand in a Digital World at the #MATI-Marketing & Ad:Tech Israel conference, February 11th, 2014, Tel Aviv

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
812
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Lenovo is known for PC products however we are establishing a strong global footprint across all key categories#1 in PCs. #2 PCs and Tablets, #3 PCs, Tablets and Smartphones.
  • So how do you connect with them?One popular mis-conception that you only reach by digital or only by social media.The reality is somewhat different requiring a combination and integration ofMass MarketingTargeted MarketingEngagement Marketing
  • Technology democratizes brands.The ‘Net Generation’ has a powerful voice and influence along with the digital tools to make or break a brand, especially technology brands.You don’t own your brand, it’s in the hands of your consumers… especially the ‘Net Generation’“Your brand is what people say about you when you’re not in the room” – Jeff Bezos.
  • Play 3DPV
  • Transcript

    • 1. 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
    • 2. 2 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
    • 3. 3 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
    • 4. The “Net Generation” Builds Technology Brands 4
    • 5. 5 ••© 2011 Lenovo Confidential. All rights reserved.
    • 6. 6
    • 7. 7
    • 8. 8 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
    • 9. Building the Buzz- “A #Betterway is coming” 9 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
    • 10. 10 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
    • 11. 11 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
    • 12. Fueling Brand Engagement  Continuously deliver fresh, relevant & interesting content – Video & Mobile first – Timeliness is essential – Tuned by market insights & listening – “Always-on” media investment  Drive Activation & Participation – Mobilize entire team on Social & Digital – Deliver content thru real-time media platforms – Drive User Generated Content 12
    • 13. 13 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.

    ×