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#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv
 

#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv

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David Roman, Chief Marketing Officer at Lenovo, discusses Building a Global Brand in a Digital World at the #MATI-Marketing & Ad:Tech Israel conference, February 11th, 2014, Tel Aviv

David Roman, Chief Marketing Officer at Lenovo, discusses Building a Global Brand in a Digital World at the #MATI-Marketing & Ad:Tech Israel conference, February 11th, 2014, Tel Aviv

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  • Lenovo is known for PC products however we are establishing a strong global footprint across all key categories#1 in PCs. #2 PCs and Tablets, #3 PCs, Tablets and Smartphones.
  • So how do you connect with them?One popular mis-conception that you only reach by digital or only by social media.The reality is somewhat different requiring a combination and integration ofMass MarketingTargeted MarketingEngagement Marketing
  • Technology democratizes brands.The ‘Net Generation’ has a powerful voice and influence along with the digital tools to make or break a brand, especially technology brands.You don’t own your brand, it’s in the hands of your consumers… especially the ‘Net Generation’“Your brand is what people say about you when you’re not in the room” – Jeff Bezos.
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#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv #MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv Presentation Transcript

  • 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
  • 2 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
  • 3 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
  • The “Net Generation” Builds Technology Brands 4
  • 5 ••© 2011 Lenovo Confidential. All rights reserved.
  • 6
  • 7
  • 8 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
  • Building the Buzz- “A #Betterway is coming” 9 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
  • 10 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
  • 11 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
  • Fueling Brand Engagement  Continuously deliver fresh, relevant & interesting content – Video & Mobile first – Timeliness is essential – Tuned by market insights & listening – “Always-on” media investment  Drive Activation & Participation – Mobilize entire team on Social & Digital – Deliver content thru real-time media platforms – Drive User Generated Content 12
  • 13 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.