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MATI- Marketing & Ad:Tech Israel_2.1.14_overview
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MATI- Marketing & Ad:Tech Israel_2.1.14_overview


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  • 1. TEL AVIV MATI Conference Marketing & Ad Tech Israel Devoted to Digital Advertising February 11, 2014 in Tel Aviv
  • 2. Israel’s only event for DIGITAL ADVERTISING  Main Topics: Open-Source Marketing, Real-Time Advertising, The New Social, Connected CRM, The Future of Shopping, Mobile Done Right, Cloud-based Marketing…  Format: 10 minute, TED style lectures…NO PANELS  Presenters: 2 C-levels from top Brands, Publishers & Agencies
  • 3. Israeli Ad:Tech has DISRUPTED the Ad Industry 63 Israeli companies listed on Nasdaq, with combined $34 billion market cap. NYSE hosts 16 Israeli companies, with $51 billion market cap 3
  • 4. More than $2 billion in Digital Media exits in 2013 1500 registered tech start-ups in advertising & marketing World #2 start-up ecosystem (Startup Genome, Nov, 2012) 220 Israeli R&D Centers of multinational corporations Recent Notable exits in the sector : Waze Adap.TV $1.15 billion, $405 million, acquired by by AOL Google 4 Wix NDS $800 million $5.2 billion market cap by Cisco Nov, 2013 IPO MediaMind $517 million by DG Amobee PrimeSense $321 million $330 million, by SingTel by Apple
  • 5. Levi Shapiro has created another MATI Conference During a 20 year career in media and tech in the US, EU and APAC, Levi Shapiro launched new business units (IBM), new products (Toyota) and new companies (Two Minute Television, Snack Mobile, etc) Besides serving as a Managing Partner in the JIMMI Fund, he is an Adjunct Professor at IDC Herzliya, Mentor in Residence at The Hive (a Tel Aviv accelerator) and writes a bi-weekly column about digital media and Mr. Shapiro founded two technology for the Jerusalem mobile start-ups and grew a Post He is a graduate of research company from zero Tulane (BA), Cornell (Asian to sale. Studies) and MIT (MBA) Levi Shapiro produced 3 Israeli conferences in 2013 : . 5
  • 6. Attendee Profile from last MATI, Feb 2013 Highly Technical  74% have engineering degree Start-ups & Tech Talent  82% from start-ups High Engagement  92% accessed online conference materials after conference Presenting companies from 2013 Summit 6
  • 7. Join Israel’s only conference focussed purely on Digital Advertising: Feb 11, 2014
  • 8. MATI : 3 Days of Learning  Conferences : TED style Keynotes means 10 min lectures by top execs  Half Day of targeted b2b meetings with elite tech start-ups  Half Day visit to R&D Centers of Microsoft and Google  Optional Haifa tour: 8 Technion, IBM, Nielse n, etc Mario Herger, Head of Gamification, SAP (2013 presenter)
  • 9. Business Contest  15 startups in Semi- Finals; 6 in Finals  5 min presentations  Winners chosen by international VIPs  Winner and 1st Runner Up each receive over $20,000 of services: legal, accounting, PR, IP, UX, tech, recruiting, social media marketing, b2b, fundraising, etc 9
  • 10. World-Class Venue Smolarz Auditorium: Tel Aviv University 10
  • 11. Delegations: MEC (WPP), Korea, Japan  Dreambank (Korea): Delegation of new media executives arranged by Dreambank, consortium of Korea’s 20 largest banks o o Government officials o  Mobile/social/ advertising startups Journalists IBM Japan: Head of Media & Entertainment team to bring a delegation of top Japanese clients o o  Prominent advertising industry figures Senior media executives MEC (WPP): Entire Executive Committee from $1 billion media agency at WPP Group visits Israel and brings ~5 clients o CEO, CFO, CMO, Head of EMEA, Head of NA, etc o 5 of MEC’s largest clients to join (ie Marriott, GE, AT&T, Orange, Chevron, Visa, etc) 11
  • 12. Experienced Organizing Team Israel: - Levi Shapiro, Partner, JIMMI Fund: - Dr. Gali Einav, Professor, IDC Herzliya US Tel: +1 212 929 6379 Israel Tel: +972 52 342 41 49 France: Valerie Zarka, Managing partner FR Tél : + 33 6 63 09 20 21 Israel Tél : + 972 54 556 16 54 12
  • 13. Book now for Tuesday, February 11 2014 ! 13 And follow MATI on Facebook, LinkedIn & Twitter