How to global using your website

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Seminar delivered in Going Global Live on 15 & 16 May 2014 in ExCel, London: http://www.goinggloballive.co.uk/speakers/levent-yildizgoren/

Further details on TTC's website: http://www.ttcwetranslate.com/go-global-micro-website/



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How to global using your website

  1. 1. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com How to use your website to go global Going Global Live – Excel London 15-16 May 2014 Levent Yildizgoren – Managing Director - TTC wetranslate Ltd
  2. 2. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com About me • Twitter @yildizgoren • Linkedin linkedin.com/in/leventyildizgoren • TTC website www.ttcwetranslate.com
  3. 3. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com Published in Nov 2012 Free download How to grow your business globally
  4. 4. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com The Nine Translation Slip-ups to Avoid Published in October 2011 Free download
  5. 5. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com Why sell globally Reduce dependency on your home market Increased chance of success Increased efficiency Fuels innovation Creates growth
  6. 6. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com 5 Myths you need to overcome for going global
  7. 7. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com #1 - It is only for large companies
  8. 8. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com #2 - You need to be an established company
  9. 9. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com #3 - It will cost a fortune
  10. 10. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com #4 - It is only for manufacturers
  11. 11. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com #5 - It is far too complicated
  12. 12. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com Why websites are relevant for going global • On-line payment facilities • E-commerce development • International delivery network • About 2.5 billion people have internet access
  13. 13. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com Micro sites…even better • Can be used your flagship product and service • Lets your visitor to take action easily • About 2.5 billion people have internet access • Cost effective way to reach your target market • Number of pages depending on your goal • Can be developed further
  14. 14. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com Do you have an international opportunity?
  15. 15. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com
  16. 16. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com
  17. 17. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com Selecting your target market Take into account the following factors: • The number of internet users in the country • The growth rate in the country • Their openness to new products • State of their digital economy • How adaptable is your product/service to local standards
  18. 18. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com Good Resources • State of digital economies The Economist 2010: http://ow.ly/eZImj • Ease of doing business 2014 World Bank report http://www.doingbusiness.org/rankings
  19. 19. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com What differentiates online shoppers around the world? Source: https://www.thinglink.com/scene/438778581166850050
  20. 20. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com Returns matter in Europe • Europeans have the second highest returns of online purchasers (57%) • Shoppers in Europe expect to see delivery options and total costs early in the purchase process. Source: http://pressroom.ups.com
  21. 21. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com Different story worldwide • Canadian Consumers are willing to wait an average of 10 days to receive their online purchases – longer than any other country examined • Australian shoppers have the second lowest online shopping satisfaction rate Source: http://pressroom.ups.com/
  22. 22. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com Determine your online strategy
  23. 23. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com • Alibaba.com employs 20,000 people and has offices in 70 locations worldwide. Ideal for Chinese market too. • Amazon &Ebay provides a lot help and tools for selling internationally and receiving payment • Ebay also owns Paypal and Magento • All of the above offer a escrow service
  24. 24. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com Some facts… • 70% of online search enquiries are in other languages [source: Oban Multilingual] • 85% of customers prefer to buy in their own language • Customers are 4 times more likely to buy from a website in their native language [source: IDC]
  25. 25. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com Localise content to overcome language barriers • Everyday one billion questions are asked In Google from 181 countries and 146 languages [source: http://www.google.com/competition/howgooglesearchworks.html • Don’t just translate your content, get it adapted for the target country • Ideal solution – content created for the target country
  26. 26. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com
  27. 27. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com
  28. 28. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com
  29. 29. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com More from IKEA
  30. 30. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com
  31. 31. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com Essentials for selling globally • Brand name check your product or company name • Make your website visible for the target country • Your content translated and adapted for target country • Register with top level country specific domains • Use Social Media for brand influence • And make good contacts on the ground.
  32. 32. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com and finally… Keep calm & Go global
  33. 33. Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com Contact TTC wetranslate Limited 86 Broomfield Road Chelmsford, Essex, CM1 1SS, UK www.ttcwetranslate.com Twitter: https://twitter.com/yildizgoren Linkedin:www.linkedin.com/in/leventyildizgoren Google+: https://plus.google.com/u/0/+LeventYildizgoren YouTube: https://www.youtube.com/user/TranslationMatters

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