7 Mistakes to Avoid when doing Business in Turkey

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UKTI organised a ‘Doing Business in Turkey’ event in Croydon on 13 November 2013. …

UKTI organised a ‘Doing Business in Turkey’ event in Croydon on 13 November 2013.

Turkey is one of UK's biggest trading partners.
UK investment in Turkey has approached 5 billion US$ and Turkish investment in the UK, 800 million US$.
The highest Bilateral trade will achieved last year, worth 14,3 billion US dollars
This year, between January and September, in 9 months
- Exports from Turkey to UK was 6 3 billion US dollars, increase of 3%
- Exports from UK to Turkey reached 4.5 billion US dollars, increase of 11%.


7 Mistakes to avoid when doing business in Turkey

1 - It is a totally different system than it is in the UK. It works in the UK - Do not assume it will in Turkey too
2 - Misinterpreting body language including hand gestures and/or tone of voice
3 - Thinking Turkey is same as other Middle East Countries
4 - Not taking social and business customs into account
5 - Expecting same business etiquette will apply in all regions in Turkey
6 - Not realising Turkey’s regional power base
7 - Not realising how important politics and football are for Turkish people.

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  • 1. + 7 Mistakes to Avoid when doing business in Turkey UKTI ‘Doing Business in Turkey’ event in Croydon - 13 November 2013 Levent Yildizgoren – Managing Director - TTC wetranslate Ltd Copyright © Levent Yıldızgören
  • 2. + Twitter @yildizgoren Coonect with me in Linkedin: linkedin.com/in/leventyildizgoren TRANSLATION SERVICES www.ttcwetranslate.com Copyright © Levent Yıldızgören –2013
  • 3. + Published in Nov 2012 How to grow your business globally Free download Copyright © Levent Yıldızgören
  • 4. + Published in October 2011 The Nine Translation Slip-ups to Avoid Free download Copyright © Levent Yıldızgören
  • 5. + Why Turkey  Turkey ranks 43 out of 70 – Barclays - Digital economy rankings, 2010  HSBC estimates that Turkey to rank 12th in the world by 2050  2300 UK companies operate in Turkey  Major UK businesses in Turkey includes: Marks & Spencer, Tesco, HSBC, Harvey Nichols, Cadbury Sweppes, Vadofone,  36,000 Brits have property in Turkey  Harvey Nicholls have 6 branches worldwide. 2 of them are in Turkey. Copyright © Levent Yıldızgören
  • 6. + Some factors to take into account  Projected growth rate for Turkey  Openness to new products in Turkey  The number of internet users in Turkey  State of the digital economy in Turkey The Economist 2010: http://ow.ly/eZImj  Ease of doing business in Turkey World Bank report - www.doingbusiness.org Copyright © Levent Yıldızgören
  • 7. + Targeting the Turkish Market Also consider the following  Demand for your product or service in Turkey  How adaptable is your product/service to Turkish standards  Local competition  Turks’ perception of UK products/services  Any internet censorships which may effect your social media strategy  Turkish consumers’ purchasing habits Copyright © Levent Yıldızgören
  • 8. + ‘Made in Britain’ brand Copyright © Levent Yıldızgören
  • 9. + 7 Mistakes to Avoid  Assuming what works in the UK will also work in Turkey (marketing campaigns, legislation, legal requirement etc)  Misinterpreting body language and hand gestures and tone of voice  Not taking social and business customs into account  Not taking regional differences into account Copyright © Levent Yıldızgören
  • 10. + 7 Mistakes to Avoid continued  Expecting same business etiquette will apply in all regions in Turkey  Not realising Turkey can be a regional base  Not realising how important politics and football are Copyright © Levent Yıldızgören
  • 11. + Essentials for Turkey  Your website optimised for Turkey and Turkish market  Content translated and adapted for Turkish market  Register with top level Turkey specific domains  Using Social Media for brand influence  And making good contacts on the ground. Copyright © Levent Yıldızgören
  • 12. + and finally… Copyright © Levent Yıldızgören