Effectively Leveraging Social Media into Your Business Strategy

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Join Steve Parker as he provides you the tools needed to attract and convert potential customers using Facebook, LinkedIn, Twitter and more. Learn how social media strategies can transform business operations and impact your company’s top and bottom line. You’ll learn:
• Key trends in the implementation of social media applications
• Tips to transform your business using social media
• Best practices for implementing a social media strategy
• Values and benefits of tying social channels to your business

Learn more about Levelwing's social research services: http://ow.ly/dM57Y

Published in: Business, Technology
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Effectively Leveraging Social Media into Your Business Strategy

  1. 1. Hitting for the CycleYOUR BUSINESSSTRATEGY +SOCIALMEDIASeptember 14, 2012
  2. 2. 2Asking Smarter QuestionsSINKORSWIM
  3. 3. 3
  4. 4. 4Up To BatDEFINING YOURSOCIAL STRATEGY
  5. 5. 5PICKING THE RIGHT PLATFORM1DON’T GETOVERWHELMED, LETTHE DATA DICTATE“When you’re in a slump, it’s almost as if youlook out at the field and it’s one big glove.”- Rick Maksian
  6. 6. 6PICKING THE RIGHT PLATFORM2UNDERSTAND THEVALUE OFRESEARCH
  7. 7. 7PICKING THE RIGHT PLATFORM3KNOW YOURRESOURCES,SCALABILITY ISKEY
  8. 8. 8CREATING THE RIGHT CONTENT1 LET THE DATA DICTATE2 INSIGHTS LEVERAGE3 REFINE REVISE + “Baseball is the only field of endeavor where a man can succeed 3 out of 10 times and be considered a good performer .” - Ted Williams
  9. 9. 9Scoring the GameMEASURING YOURSOCIAL SUCCESS
  10. 10. 10
  11. 11. 11HOW SUCCESS IS MEASURED 1 COMMUNITY GROWTH 2 ENGAGEMENT 3 KPIs 4 RETURN ON INVESTMENT“Baseball is an island of activity, a midst, a sea of statistics.”- Author Unknown
  12. 12. 12NAVIGATING THE SEA OF DATA1 METRICS DEFINE KEY2 KEY METRICS TOGETHER TRACK MESSAGES +3 ANALYTICS UTILIZE AVAILABLE
  13. 13. 13Review the StatsSOCIAL PLATFORMS AS ALISTENING TOOL
  14. 14. 14LISTENING THROUGH SOCIAL1 CONTINUOUSLY GATHER INSIGHTS2 CONTINUOUSLY EVALUATE THE CONVERSATIONS
  15. 15. 15THE IMPORTANCE OF 1:1 COMMUNICATION1 SOCIAL WILL BECOME THE FIRST STOP2 CONCERNS AS ADDRESS ISSUES + “Things could be worse, suppose your errors were counted and THEY ARISE published everyday like those of a baseball player.” - Author Unknown
  16. 16. 16THE IMPORTANCE OF 1:1 COMMUNICATIONTHE NEED FOR AGOLDEN GLOVE
  17. 17. 17COVERING THE BASES1 STRATEGY DEFINE YOUR2 SUCCESS MEASURE YOUR3 LISTENING TOOL UTILIZE SOCIAL AS A
  18. 18. 18QUESTIONS?
  19. 19. 19WILL YOU SINK OR SWIM?Check out the entire Series atsinkorswim.askingsmarterquestions.com
  20. 20. 20THANK YOUSteve Parker, Jr.Co-Founder + Managing Partnersparker@levelwing.com | +1 843 631 4587askingsmarterquestions.com | levelwing.com
  21. 21. 21APPENDIX
  22. 22. 2ACHIEVE WHAT COULD BE TMIndustry Leading Digital Marketing SolutionsLevelwing creates digital marketingsolutions, mining and analyzing data tohelp businesses market and operate withgreater CLARITY + PROFITABILITY.
  23. 23. 23WE ARE LEVELWINGGLOBAL REACH We currently serve clients throughout NorthAmerica, Europe, China and JapanUNIQUE APPROACH Levelwing is the leader in digital marketingsolutions with data mining and analytics at the coreFULLY INTEGRATED We employ a matrix organization of nearly 60marketers, analytics design experts, statisticians, researchers andcreativesMEASURED SUCCESS Levelwing has experienced 40 consecutivequarters of growth with industry leading client satisfaction results
  24. 24. 24OUR SERVICES
  25. 25. 25HOW WE OPERATE INTELLIGENCE Competitive Insights | Data Enrichment | Operational Efficiency | Price Sensitivity | ROI Analysis | Analytics Solutions | Data Knowledge Management | Research STRATEGY TECHNOLOGYBrand Development + Creative | Digital Media Analytics Dashboard | Analytics Implementation+ Marketing | Online Reputation Management | | Database Development Social Communication
  26. 26. 26INTELLIGENCE IS AT OUR COREOur BUSINESS INTELLIGENCE SOLUTIONS help organizationsunderstand consumer brand perception, gain competitiveinformation and uncover real opportunities to improveorganizational and operational efficiencies.WE BELIEVE in informed, evidence-based decision-making,only made possible by complex and comprehensive datacollection + analysis.Competitive Insights | Data Enrichment | Operational Efficiency | Price SensitivityAnalysis | ROI Analysis | Analytics Solutions | Data Knowledge Management
  27. 27. 27AN INFORMED STRATEGYLevelwing is here to not only help you develop the ‘Big Idea,’but also to provide the Tactical Roadmap and EVALUATIONPLAN.A comprehensive and data-driven Digital Strategy will outlinea thoughtful strategy including necessary goals and tacticsand will determine how to effectively QUANTIFY SUCCESS.Brand Development + Creative | Digital Media + Marketing | OnlineReputation Management | Social Communication
  28. 28. 28CUSTOM TECHNOLOGY FOUNDATIONSOur customized ANALYTICS TECHNOLOGY SOLUTIONS giveyou an in-depth, behind the scenes look at your businessinitiatives, aggregating and making sense of the wealth ofdata that helps to uncover hidden trends and actionableinsights.Data. It’s the foundation of everything we do.Analytics Dashboard | Analytics Implementation | Database Development
  29. 29. 29OUR BELIEFS
  30. 30. 30OUR BELIEFS The Right Data Changes Everything Marketing Budgets Should Be Smaller, Not Larger Accountability is Essential Success Should Pay For Itself Leverage Existing Demand First
  31. 31. 31THE RIGHT DATA CHANGES EVERYTHINGWe use data to illuminate all facets of your business. You’llsell more and enjoy greater cost-efficiency.More importantly, you’ll operate your business morePROFITABLY.
  32. 32. 32MARKETING BUDGETS SHOULD BESMALLER, NOT LARGERBigger is not necessarily better.We believe by holding media and ideas accountable throughadvanced analytics, you can do MORE with LESS.
  33. 33. 33ACCOUNTABILITY IS ESSENTIALWe measure and create insights based on what’s important,not just metrics that are easy to calculate.We create real ACCOUNTABILITY.
  34. 34. 34SUCCESS SHOULD PAY FOR ITSELFAn understanding of Return on Investment leads tomarketing efforts that are more than just an expense lineitem.We build SELF-FUNDING initiatives.
  35. 35. 35LEVERAGE EXISTING DEMAND FIRST AWARENESS INTERESTA demand-driven strategy creates media efficiency andgreater profitability by focusing on existing IN-MARKETPURCHASERS. CONSIDERATION PURCHASE

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