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5 TIPS FORFACEBOOK SUCCESS
2WHY READ THIS DECK?There are tons of Facebook “Dos & Don’ts” to sift through when creating your socialcontent. At times i...
3#1 FREQUENCY IS KEYGOAL: Present your audience with helpful information andshareable stories. Avoid inundating fans with ...
4#2 TIMING MATTERSGOAL: Update your brand pages when it makes thegreatest impact with your audience.WE RECOMMEND: Get to k...
5#3 PICTURE PERFECTGOAL: Increase engagement with your brand updates.WE RECOMMEND: Draw attention to your posts by mixingu...
6#4 (NICELY) TELL YOUR FANS WHAT TO DOGOAL: Get your fans to like or share your post or pageWE RECOMMEND: Similar calls-to...
7#5 LEAVE IT OPENGOAL: Avoid Facebook fan fatigue.WE RECOMMEND: Leaving your page open for comments,shares and conversatio...
8LIKE WHAT YOU SEE? WANT TO SEE MORE?Visit our sponsors at Levelwing.comAt Levelwing, we specialize in interpreting data a...
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5 Tips for Facebook Success

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There are tons of Facebook “Dos & Don’ts” to sift through when creating your social
content. At times it can be a bit overwhelming. That’s why we have come up with
some tips that can apply to virtually every type of business. Learn more about Levelwing's Social Communication Strategies: http://ow.ly/eLEjx

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Transcript of "5 Tips for Facebook Success"

  1. 1. 5 TIPS FORFACEBOOK SUCCESS
  2. 2. 2WHY READ THIS DECK?There are tons of Facebook “Dos & Don’ts” to sift through when creating your socialcontent. At times it can be a bit overwhelming. That’s why we have come up withsome tips that can apply to VIRTUALLY EVERY TYPE OF BUSINESS.
  3. 3. 3#1 FREQUENCY IS KEYGOAL: Present your audience with helpful information andshareable stories. Avoid inundating fans with frivolousupdates.WE RECOMMEND: One post per day and no more than 5 or6 posts per week.NOTE: If you are using paid media to promote a post anddrive increased engagement, best results occur when paidmedia runs for 12 to 24 hours after the message wasoriginally posted.Image Source: SmallBizTrends
  4. 4. 4#2 TIMING MATTERSGOAL: Update your brand pages when it makes thegreatest impact with your audience.WE RECOMMEND: Get to know who your Facebook friendsare. Analyze demographics, interests and location to decidewhich times might work best.NOTE: Test various times and content catered to differentcommunity members in order to determine an optimal mixthat generates the most social engagement.Image Source: Wikipedia
  5. 5. 5#3 PICTURE PERFECTGOAL: Increase engagement with your brand updates.WE RECOMMEND: Draw attention to your posts by mixingup your text-only updates with inviting photos, infographicsand videos.NOTE: User-generated content usually has higherengagement rates than text-only updates from the brand.Therefore, encourage your audience to share their photospertaining to your brand.Image Source: DigitalTrends.com
  6. 6. 6#4 (NICELY) TELL YOUR FANS WHAT TO DOGOAL: Get your fans to like or share your post or pageWE RECOMMEND: Similar calls-to-action are imperative topaid ads as well; you have to tell your audience what youwant them to do. If shares are important, ask them toshare the post with friends. If likes are important to yourbrand, find creative ways to tell them to like the post.NOTE: Every time a person likes your post, it is sent out totheir social network, increasing your brand’s organic reach.Image Source: SmallBizTrends
  7. 7. 7#5 LEAVE IT OPENGOAL: Avoid Facebook fan fatigue.WE RECOMMEND: Leaving your page open for comments,shares and conversation is a great way to engage fans. Fill-in-the-blank updates and asking open-ended questions canbe added to the content messaging mix in order to increaseinteractions on the page.NOTE: Open-ended updates require a watchful eye andcareful planning. Page administrators should be prepared torespond to inquiries or hide offensive content.Image Source: SmallBizTrends
  8. 8. 8LIKE WHAT YOU SEE? WANT TO SEE MORE?Visit our sponsors at Levelwing.comAt Levelwing, we specialize in interpreting data and providing you with applications (and not justgraphs) that can impact your MARKETING, MERCHANDISING, INVENTORY or even TALENTRECRUITMENT. We help companies utilize data to OPERATE WITH GREATER CLARITY +PROFITABILITY.Bottom line, we move your business forward by helping you make sense of your data so thatyou can ACHIEVE WHAT COULD BE.For additional information, please contact:STEVE PARKER, JR.Co-Founder & Managing Partnersteve@levelwing.com1 + 843.631.4587

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