Websites That Work - 20 Practical Tips for Fundraisers
 

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A joint presentation with Fraser Green and Holly Wagg from Good Works and Todd Jamieson from Envision Online at AFP Fundraising Day, Ottawa, May 2014. ...

A joint presentation with Fraser Green and Holly Wagg from Good Works and Todd Jamieson from Envision Online at AFP Fundraising Day, Ottawa, May 2014.

Your website is the face your chariy shows to the world. It’s your only chance to make that all-important first impression. What kind of impression are you making? In this fast-paced session, you will quickly learn how to evaluate the effectiveness of your current site and how to make it ‘sing’ to donors and prospects. In just 60 minutes, you’ll get 20 practical tools that you can use the minute you get back home.

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Websites That Work - 20 Practical Tips for Fundraisers Presentation Transcript

  • 1. Websites that Work
  • 2. Holly Wagg Fraser Green Todd Jamieson
  • 3. #1
  • 4. #2#2
  • 5. #3
  • 6. #3 – Architecture
  • 7. #4
  • 8. #4
  • 9. #4
  • 10. #5
  • 11. #5 – All about the cause
  • 12. #6 NEVER static anymore
  • 13. #7
  • 14. #7
  • 15. #7
  • 16. #7
  • 17. #8
  • 18. #8 - Homepage
  • 19. #8 - Homepage
  • 20. #8 - Homepage
  • 21. #9
  • 22. #10
  • 23. #10 – Readability • • many different fonts • • Common Design Crimes
  • 24. #10 – Readability • • • • • •
  • 25. #11
  • 26. #11
  • 27. #11
  • 28. #12
  • 29. #12
  • 30. #12
  • 31. #12
  • 32. #12
  • 33. #13
  • 34. #13
  • 35. #13
  • 36. #14 → → →
  • 37. #15
  • 38. #15 – Optimize donation Page
  • 39. #15,1 – Optimize donation Page
  • 40. #15.1 – Optimize donation Page
  • 41. #15.2 – Optimize donation Pages
  • 42. #15.3 – Optimize donation Pages
  • 43. #15.4 – Optimize donation Page
  • 44. #15 – Optimize donation Pages
  • 45. #15 – Optimize donation Pages
  • 46. #15 – Optimize donation Pages
  • 47. #16
  • 48. #16
  • 49. #17
  • 50. #17
  • 51. #17
  • 52. #17
  • 53. #17
  • 54. #18
  • 55. #18 – Content Driven
  • 56. #18 – Content Driven
  • 57. #19
  • 58. #19
  • 59. #19
  • 60. #19 • • • •
  • 61. #19 • • • • •
  • 62. #19 • • • • •
  • 63. #19 • • • • •
  • 64. #19 • • • • •
  • 65. #20
  • 66. Thank you