A webinar by Holly Wagg from Good Works for CanadaHelps, May 2014.
In the large world of multi-channel fundraising, there’s no real such thing as a direct mail donor, or an online donor, or a phone donor. There are donors. There are your charity’s donors. And there are the channels by which your charity’s donors choose to give to you. It’s time to change how your charity approaches stewardship as we explore tools and tactics to help you with the online stewardship of your donors, and not just the stewardship of your online donors.