Small shop, big ideas, great results

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Jose Van Herpt's presentation to the 2013 Association for Healthcare Philanthropy Conference.

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Small shop, big ideas, great results

  1. 1. Small Shop, Big Ideas& Great Results10 tips to help you go from good to greatBarbara Stead-CoyleJose Van HerptAHP 2013 Regional Conference, Halifax
  2. 2. Your PresenterJose Van Herpt,CFREPrincipal & ChiefCounsel, GoodWorks
  3. 3. How we’re gonna do this …
  4. 4. Our objective today …
  5. 5. •Smallshop?
  6. 6. Big ideas?
  7. 7. Great results?
  8. 8. ‘Great Fundraising’ Study’Fundraising greatness delivers the kindof growth that is transformational for theorganization and its programs either inscale or in content so that theorganization can multiply its societalimpact.www.claytonburnett.com
  9. 9. Tip #1:Educate your board
  10. 10. Tip #2:Hire smart, train well& empower
  11. 11. Right people on, wrong people off …
  12. 12. 12Tip #3: Set the right goal• Be clear on what you’retrying to do with yourpyramid• Stabilize the base• Grow the base• Grow the vertical
  13. 13. • Be realisticabout growth• Set long-termdirection• Know how youintend tomeasuresuccess13
  14. 14. The spreadsheet is your friend14
  15. 15. Tip #4:Use words &language thatmatters
  16. 16. Words that matter to fundraisers•
  17. 17. Words that matter to donors
  18. 18. TELL YOURSTORIES
  19. 19. Case forsupportKeymessagesStoriesEmotion
  20. 20. Tip #5:•Know your numbers• Benchmarks/KPI’s• Donor file size• Average gifts & giftfrequency• ROI• Audit Gryphon Report
  21. 21. Tip #6: Donor retention• Service• Stewardship• Preferences• Accountability• Listening
  22. 22.
  23. 23. Tip #7:Small canbe anadvantage
  24. 24. Tip #8: Integrate tactics
  25. 25. Email & Mail
  26. 26. Tip #9:Look outsideof youruniverse forlearning,ideas &inspiration
  27. 27. Tip #10:Dare tobelieve
  28. 28. •Terry Foxbelieved
  29. 29. ScottHarrisonbelieveswww.charitywater.org
  30. 30.
  31. 31. Time to talk about you!
  32. 32. www.simonejoyaux.comwww.aherncomm.comwww.sofii.orgwww.fundraisingisbeautiful.comwww.theagitator.netwww.goodworksco.cawww.sethgodin.comwww.futurefundraisingnow.comwww.grassrootsfundraising.org

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