Presentation by Fraser Green from Good Works at AFP Congress, Toronto, November 2013.
There are more than $50 billion sitting in wills right now - destined to go to Canadian charities. And for every donor who's made a bequest, there's another who's thinking about it. That's a LOT of money! You can unlock the legacy door by understanding what it takes to persuade donors that a bequest to your organization is a good decision.
Fraser Green has been obsessed with legacy gift persuasion since 2003. His book Iceberg Philanthropy is a Canadian best-seller. After more than a decade of research and testing, Fraser has refined his 32 favourite persuasion techniques - and now he's ready to share them. In just one hour, you'll learn these tips - and see practical examples of where and how you can use them to boost your bequest income big time.