Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

#AFPBrains: Further reading and resources

258

Published on

Further reading and resources for those interested in the science of fundraising. Based on Leah Eustace and Scott Fortnum's presentation, A Journey Inside your Donor's Brain, at the AFP International …

Further reading and resources for those interested in the science of fundraising. Based on Leah Eustace and Scott Fortnum's presentation, A Journey Inside your Donor's Brain, at the AFP International Conference 2013.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
258
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. A Journey Inside your Donor’s BrainFurther Reading and ResourcesThe following is just a sampling of further reading and resources (primarily the ones wementioned in our session), but there are many, many more. We’d love to hear about yourfavourites!Scientists and Researchers:  Dr. Raj Raghunathan, University of Texas http://www.utexas.edu/opa/experts/profile.php?id=2161  Dr. Paul Slovic, University of Oregon and President of Decision Research http://www.decisionresearch.org/people/slovic/  Dr. Adrian Sargeant and Dr. Jen Shang, Indiana UniversityVideos Shown in the Presentation:  The Future of Storytelling: Paul Zak  The Science of PersuasionSpecific Studies:  “Mixed reasons, missed givings: The costs of blending egoistic and altruistic reasons in donation requests”  “Aging-Induced Conservatism and the Right Hemisphere Aging Hypothesis”  “Eye images increase charitable donations”  “If I look at the mass, I will never act: Psychic Numbing and Genocide.”  “A Meta-Analysis of the Effectiveness of the “But You Are Free” Compliance-Gaining Technique”Miscellaneous:  Readability and comprehension  Clear print design standard  Research that will lead your fundraising astray  The Science of Philanthropy Initiative at the University of Chicago  Is announcing your goal killing your fundraising? 1|Page
  • 2. Blogs, Magazines and Books:  Psychology Today Magazine  Neuromarketing Blog  Daniel Pink’s book, “A Whole New Mind.”  Jeff Brooks’ Future Fundraising Now  Katya Andresen’s Non-Profit Marketing Blog  Stanford Social Innovation Review Journal  Robert Cialdini (all his books are fantastic)  The Good Works Blog  Beyond Philosophy  npEngageHow to get in touch with us:Leah Eustace, CFRE Scott Fortnum, ACFREGood Works The Living City Foundationleah@goodworksco.ca sfortnum@trca.on.caTwitter: @LeahEustace Twitter: @SFortnum 2|Page

×