Searching Google And Beyond

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  • 1. Searching Google and Beyond: Tips, Strategies and Resources Pam Berger College of Information Studies, Syracuse University Library/Educational Technology Consultant Information Searcher Publisher & Editor [email_address]
  • 2.
    • Internet searchers are confident, satisfied and trusting – but they are also unaware and naïve.
    PEW INTERNET & AMERICAN LIFE PROJECT January 2005 Search Engine Users
  • 3. Research…
    • 84% of internet users have used search engines. On any given day, 56% of those online use search engines.
    • 92% of those who use search engines say they are confident about their searching abilities, with over half of them, 52%, saying they’re “very confident”.
    • 87% of searchers say they have successful search experiences most of the time, including some 17% of users who say they always find the information for which they are looking.
    • 68% of users say that search engines are a fair and unbiased source of information; 19% say they don’t place that trust in search engines.
  • 4. Do you trust search engines?
    • 65% of those with 6 or more years of online experience say search engines are a fair and unbiased source of information; 73% of others who have been online 5 years or less say so.
    • 64% of those who use engines at least daily say search engines are a fair and unbiased source of information; 71% of those who use search engines less often agree.
    • 38% of searchers are aware of a distinction between paid and unpaid results; 62% are not.
  • 5. The youngest users, those 18 – 29 years old, who have practically grown up with the internet, are more likely to be searchers.
    • search more often
    • are more confident about their search abilities
    • rely more on search engines
    • are more trusting and tolerant of them
    Search Engine Users
  • 6. Instructional Approach
    • Strategy, not a tactical approach
    • Get personal with Google
    • Expand their horizons – use more than one search engine
    • Understand the differences
  • 7. Google and Beyond…
    • What are the unique features of both Google and specialized search engines that support student learning?
    • What are good tips to teach students for more effective searching?
    • What are the best resources to teach about search engines and stay current?
  • 8. Handouts
    • My blog –http://www.infosearcher.com
    • scroll down left side column; under workshops
  • 9. Google’s special features
    • Search on synonyms
    • Find definitions
    • Find links and resource websites
    • Google News
    • Google Alert
  • 10. Find synonyms
    • Using the query [~inexpensive travel] will give results for cheap, low cost, affordable, or inexpensive travel.
  • 11.  
  • 12. Definitions from the Google Glossary
    • For a quick definition enter “define” or “what are” along with your term [what are blogs] or [define blog]
    • Google returns a list of results, with a definition spelled out right at the top of the list, with the web site the definition was taken from
  • 13.  
  • 14. More definitions
    • If you use the syntax define: such as [define:global warming] Google returns a list of definitions from various web sources
  • 15.  
  • 16. Find links and resource websites
    • intitle:global intitle:warming (intitle:links l intitle:resources)
    Locate websites that contain additional links and resources on specific topics
  • 17.  
  • 18. Google News
    • When Google finds current news relating to your query, it includes up to three headlines that link to news stories.
    • The news links, which are placed on the top of the page of hits, include the news item’s published time in relationship to your search (ex. released 53 minutes ago).
  • 19.  
  • 20. Google Alert
    • Offers email updates of the latest Google results
  • 21. Google Alerts
  • 22. Do backwards linking
  • 23. Find Command
  • 24. Keeping up to date with Google
  • 25. http://www.researchbuzz.org/wp
  • 26. Librarian’s Newsletter
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31. Trends in Search Engines
    • Visual/Graphic Interface
      • Kartoo
      • Mooter
      • Music Plasma
    • Clustering
      • Clusty
      • Grokker
    • Go Global
      • Newseum
  • 32. Visual/Graphic Interface
    • Kartoo
    • Mooter
  • 33. 44 http://www.kartoo.com
  • 34.
    • http://www.mooter.com
  • 35. Clustering
    • Clusty
    • Grokker
  • 36. http://www.vivisimo.com
  • 37.  
  • 38.  
  • 39. Grokker
    • http://www.grokker.com
  • 40.  
  • 41. Go Global
    • Newseum
  • 42. http://www.newseum.org
  • 43.  
  • 44.  
  • 45. Search Engines & Subject Directories
  • 46. Search Engines
    • Complies sites through computer robots and spiders – commonly called “crawlers”
    • Better for specific information and pages buried deep in a Web site
    • Use unique keywords or a combination
    • Allows field searching and limiting
    • More up-to-date and larger than directories
  • 47. Subject Directories
    • Subject Directories
    • Compile sites through human intervention
    • Better for broad topics
    • Uses directory and sub-directory menus
    • Helpful to see broader content of subjects
    • Good for finding information on general topics, current events and commercial products
    • Virtual Libraries
    • Same searching characteristics as a subject directory
    • Have value added – evaluated websites
  • 48. 73 http://lii.org
  • 49. 55
  • 50. 74 http://www.ipl.org
  • 51.  
  • 52.  
  • 53.  
  • 54.  
  • 55.  
  • 56.  
  • 57. 78 http://www.kn.pacbell.com/wired/bluewebn/
  • 58.  
  • 59. http://sunsite.berkeley.edu/KidsClick!/
  • 60.  
  • 61. http://www.factmonster.com
  • 62. The best Web-based resources to support effective searching
  • 63.
    • Search Engine Watch
    http://www.searchenginewatch.com
  • 64. http://21cif.imsa.edu/
  • 65. http://www.noodletools.com/debbie/literacies/information/5locate/adviceengine.html
  • 66. http://www.infopeople.org/search/chart.html
  • 67. Teaching Students to Search
    • Integrated into the curriculum
    • An inquiry process, not topic research
    • Searchers preference: independence
    • Best strategies: Collaborative groups, interactive library Web sites, pathfinders, student reflective blogs
    • Post search engine strategies and updates on your school library blog!
  • 68. Thank you!
    • http://www.infosearcher.com