UX at Episerver - Commerce

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Recent presentation I did for a product team, Commerce, at EPiServer in Stockholm. Team consisted of developers and product management.

Recent presentation I did for a product team, Commerce, at EPiServer in Stockholm. Team consisted of developers and product management.

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  • 1. UX at EPiServer Christopher McCann, UX Team lead Wednesday 16 July 14
  • 2. What is UX ? What is your definition ? Wednesday 16 July 14
  • 3. Wednesday 16 July 14
  • 4. “User experience” encompasses all aspects of the end user's interaction with the company, its services, and its products. Jakob Nielsen and Don Norman Wednesday 16 July 14
  • 5. Good Usability User Needs Business Needs Technology Useful Valuable Feasible Wednesday 16 July 14
  • 6. UX Process ... sort of START HERE HypothesisDevelop Concepts Refine Designs Bring to LifeValidate Understand Users Wednesday 16 July 14
  • 7. Research Wednesday 16 July 14
  • 8. You are not the User Only through research can we uncover people’s pain, needs, and goals, in context. Wednesday 16 July 14
  • 9. Why Customer Research ? “Insights about your customers or users were never discovered sitting at your f?*king couch”. - Will Evans Wednesday 16 July 14
  • 10. Insight Graph Source: Norman, Landauer 2000 Will Evans Insights People 0 12$ Lots$ People& Insights& zero&users&give&zero&insights& Wednesday 16 July 14
  • 11. Types of Customer Research Strategic Product Direction 'Validate your convictions' Product Development 'Expose user to hypothesis designs' Optimization 'Refine the design' • In-person interviews • Observational Walkthroughs • Diary Studies • Storyboard Feedback • Prototype Validation • Scenario Testing • Usability testing - pre release • Live testing - post release • A/B Testing Qualitative Quantiative Refinement Wednesday 16 July 14
  • 12. Commerce User Research Parm Rebecca Emily Therese Wednesday 16 July 14
  • 13. Ideation - Develop Concepts Wednesday 16 July 14
  • 14. Ideation - Design Studio Design Studio provides a structure for pairing the iterative design processwith generation of numerous ideasand solutions for a given problem. Wednesday 16 July 14
  • 15. DIVERGE CONVERGE Create Choices Make Choices Wednesday 16 July 14
  • 16. Sketch. Pitch. Critique. Wednesday 16 July 14
  • 17. Everything will be timed Wednesday 16 July 14
  • 18. 5:3:2 Wednesday 16 July 14
  • 19. Sketching Square, triangle, circle, line Just enough to communicate idea Does this solve the problem outlined ? More from presentation / critique then sketches themselves. Wednesday 16 July 14
  • 20. 5minutes to sketch 6-8 concepts Wednesday 16 July 14
  • 21. Critique 3minutes to Pitch How you addressed the goals Wednesday 16 July 14
  • 22. 2minutes to critique 2-3 ways design solves problems 1-2 ways of improving design Wednesday 16 July 14
  • 23. Warning Design Studio will NOT generate the final solution ! Wednesday 16 July 14
  • 24. Commerce Design 15 Wednesday 16 July 14
  • 25. Refine the Design Wednesday 16 July 14
  • 26. The Real Design Process Magic Wednesday 16 July 14
  • 27. Sketch → Low Fi →   Hi Fi Wednesday 16 July 14
  • 28. Refine and add details Interface pattern library Synchronize products unify solutions between product Industry best practices / trends Magic Powers Wednesday 16 July 14
  • 29. Validate Wednesday 16 July 14
  • 30. •DS Gopher, Everett ? ‘The only way to know if you like something is to try it’ Validate what we have built Wednesday 16 July 14
  • 31. Is all this making a difference ? MEASURE SOMETHING Wednesday 16 July 14
  • 32. SUS - Standard Usability Scale Wednesday 16 July 14
  • 33. EPiServer UX Principles Collaborative Design over designing on an island. Design + Product Management + Development = 1 team Generate many options over quickly coming to a solution Repeatable & Routine over consistently new processes and methods Focus on solving the right problem over designing the next “cool” feature. Early customer validation over releasing products with unknown end-user value. Quick design over heavy wireframes, or specs Measuring KPIs over undefined success metrics Wednesday 16 July 14
  • 34. UX isn’t a skill set UX is a mindset Wednesday 16 July 14