Nokia Indiafest 2013 - YouthINK Internship Program | Case Study


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Nokia Indiafest is that platform that gives students to showcase their talents and be judged by the legends in the industry. joined the initiative as a youth partner and now after the huge success we have put together some analysis around the activity and engagement that the event drove.

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Nokia Indiafest 2013 - YouthINK Internship Program | Case Study

  1. 1. Title sponsor Multiplex SponsorSupported By Prize Sponsor
  2. 2. Nokia Indiafest 2013Fest of the bestEvery person is born with the will to win, the want to make it to the top and thehunger to prove their worth among the best of the best. All through our liveswe wait for the opportunity to break out from our normal routines and dosomething extraordinary, something that changes the way the world looks at usand the way we look at ourselves.At Nokia Indiafest 2013 the platform is bigger, the stakes better and thegratifications are holier than wow. Nokia Indiafest is that platform that givesstudents to showcase their talents and be judged by the legends in the industry.It is truly the fest of the best.
  3. 3. Indiafest2011Channel V’s attempt for the firstever truly pan India College festival.
  4. 4. Indiafest2012Letsintern joins asthe youth partner
  5. 5. •Effective penetration of IndiaFest into colleges by building aPeer to Peer Marketing channel (Highest on Effectiveness andConversions)EFFECTIVEPENETRATION•Building an exclusive and dynamic network of Cluster Managers,V Reps & IndiaFest Campus Managers (CMs) across the targeted7 cities.CAMPUS MANAGER•To conceptualize and structure IndiaFest 2013 including MiniIndiafests and Zonals. All 26 events were executed at each of thezonalsSTRUCTURE•Uniqueness in team structure. Getting more involvement fromcollege students in terms of volunteering and registrationsUNIQUENESS•Generate Measurable Deliverables at each phase of thecampaign to build momentum and hype.MEASUREABLE MILESTONEObjectives
  6. 6. IF 2012 IF 2013CM’s 300 500Footfall Finale 12000+ 30000+ParticipantRegistrations13,000+ 50,000 +Zonal Events Select based onresponseAll events at eachzonalCompetitions 30 26Finale Participation 1400 1500
  7. 7. Pan India Campus Manager Campaign designed forunique and unparalleled Youth Brand Activation.Key Aspect : Choosing the right influencer. Networkswith students of different interests within the college.Campus ManagerProgramWho?ACTIVE IN CULTURAL FESTS: Influencing peers - initiate plans to taketheir college to IndiaFest- Goa! Students like Cultural Secretaries andGeneral Secretaries fit this profile.Aware of college ground realitySharing content for online portals between friends and not viaadvertisements.Direct access inside colleges/classrooms.
  8. 8. PROFILES OF SAMPLE CMs (these are among the existing500 LetsIntern College Ambassadors across India)Devi Chakrabarti-PresidencyCollege, Kolkata.No of Friends on FB- 1808Cultural Secretary ofcollegeSwapnil Khetan-Sardar Patel Institute ofTechnology, MumbaiNo of Friends on FB- 957Debate Head of College
  9. 9. Aneesh Prasad-SRM, Chennai.No of Friends on FB- 1283Free Lance Photographerand Motion picture expert.Esha Alvi-School of Fashion Technology.No of Friends on FB- 1094Fashion Designer and Vicepresident of the council.
  10. 10. What do they do?CampusManagerDistributingMarketingCollateralsSharingCompleteDatabase ofteamsCollegeCampaignsContentCreationFestival Tie-up’sPOSTER HANDOUTSContacting concerning faculty andexisting teams that participatein festsComprehensive Database of EveryTeam in CollegeSharing information about the bestfestival happening in town for atie-upBuild keen interest in campaign atcampusPoint of contact between theparticipant and the V-rep
  11. 11. Core Planning TeamstructureProjectHeadCoreTeamClusterManagerV RepsCampusManager
  12. 12. 020406080100120Campus ManagersCampus Managers
  13. 13. Zonals92 Campus Managers ; 100+ Colleges targeted1482 Participants;DELHIPerformances by: Jalebee CartelMUMBAI69 Campus Managers ; 60+ Collegestargeted1027 Participants;Performances by: DJ Suketu, Shaair + Func
  14. 14. MumbaiZonalsDelhi Zonals
  15. 15. 93 Campus Managers ; 60+ Colleges targeted1160 Participants;KOLKATAPerformances by: DJ Suketu, Jalebee CartelPune53 Campus Managers ; 35+ Collegestargeted889 Participants;Performances by: DJ Suketu
  16. 16. Kolkata andPune
  17. 17. Other Zonals• Bangalore67 Campus Managers; 30+ Colleges;682 Participants; Awaiting Footfall• Chennai104 Campus Managers; 30+ Colleges;649 Participants; Awaiting Footfall• Goa60 Campus Managers; 30+ Colleges;649 Participants; Awaiting Footfall
  18. 18. Goa Finale- 18th and 19th Jan2013
  19. 19. Goa Facts and FiguresNo of Events - 26Participants - 1500+Footfall - 30000+
  20. 20. 147210271160649682649889Participation CountDelhiMumbaiKolkataChennaiBangaloreGoaPune
  21. 21. Follow Letsintern.comFacebook – – – Plus – –
  22. 22. Thank You!For queries-Sudeep Ghosh+91