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Jbl harman group youth ink case study
 

Jbl harman group youth ink case study

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Letsintern.com helped the Harman Group plan, build and manage a brand awareness campaign to boost product trials for JBL among the youth in top colleges across India.

Letsintern.com helped the Harman Group plan, build and manage a brand awareness campaign to boost product trials for JBL among the youth in top colleges across India.

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    Jbl harman group youth ink case study Jbl harman group youth ink case study Presentation Transcript

    • Talent | Youth MarketingCase StudyClient : JBL (Harman Group)Hear the TruthYouth:INK – Brand Engagement by Letsintern.com
    • Talent | Youth MarketingCase StudyClient : JBL (Harman Group)Hear the TruthYouth:Ink – Brand Engagement by Letsintern.com
    • Talent | Youth MarketingCreate brand awareness and product trials for JBLamong the youth in collegesby engaging student influencers who echo thebrand value, those that live & love music everyday.OBJECTIVE
    • Talent | Youth Marketing• 20 Influencers recruited asyouth brand ambassadors• Influencer profiles ( Age 19 - 23 )1. Music Lovers & Party enthusiasts2. Sound engineers, DJ by hobby3. High on networking4. Singers, band members5. Influencers – who set trendsAPPROACH
    • Talent | Youth Marketing• JBL Youth Ambassadors to flaunt the brand and new youth range ofJBL products on campus / youth hangouts and House Parties• To curate events for JBL in College Fest and youth events.• Create content for the brand, generate feedback.• Drive engagement with brand through music gigs, product display incampus/parties and discount vouchers for ambassadors friends onwide variety of products• Drive GENUINE Social Media conversation, Word of Mouth advocacy- sharing brand and product attributes for JBL, key elements andbrand message among Ambassadors’ friends.PROGRAM MECHNICS
    • Talent | Youth Marketing• Leveraging Letsintern.com’s dynamic platform• In campus branding via posters• Leveraging LetsIntern social media presenceSELECTION – Attracting applications
    • Talent | Youth MarketingApplication formSELECTION – Attracting applications
    • Talent | Youth MarketingEmailers to the Letsintern database
    • Talent | Youth MarketingSocial Media Promotions
    • Talent | Youth MarketingIn Campus Promotion via Posters
    • Talent | Youth MarketingTraining and Inductions
    • Talent | Youth MarketingProgram in Action Products being used at different occasions byAmbassadors - JBL experiencesProduct Trials
    • Talent | Youth MarketingProgram in ActionTaking the brand & products to everyday lives!In CampusProduct Trials
    • Talent | Youth MarketingSocial MediaGenuine conversations by ambassador’sFriends after product experiences
    • Talent | Youth MarketingSocial Media Engagement
    • Talent | Youth MarketingSocial Media Engagement
    • Talent | Youth MarketingContent Marketing
    • Talent | Youth MarketingJBL YOUTH AMBASSADORS PRODUCT PHOTO SHOOT
    • Talent | Youth Marketing
    • Talent | Youth Marketing
    • Talent | Youth Marketing
    • Talent | Youth Marketing
    • Talent | Youth MarketingJBL YOUTH AMBASSADORSSPECIAL INTERVIEW WITH YVES VAN (TOMORROWLANDSRESIDENT DJ) FOR JBL PRODUCT REVIEW
    • Talent | Youth Marketing
    • Talent | Youth Marketing318225537507447534224432 44730523993025975 85222305190 18380141189 185219 21918401002003004005006007008009001000W 1 W 2 W 3 W 4 W 5 W 6 W 7 W 8 W 9 W 10 W 11 W 12 W 13Number ofTotalContactsNumber ofProduct TrialsSample Performance
    • Talent | Youth Marketing• JBL Youth Ambassadors posting brand information, productinformation, images and creating content online go generate hype andpromoting Harman Facebook page and E Commerce Website.• Hundreds of Ambassadors friends are reached every week withindividual product trials giving genuine feedback.• Successful music events in college fests by creating a new property forJBL in campus.• Converting product trials into sales by giving discount coupons toAmbassadors friends and other marketing collaterals to creat strongbrand image.• And more…….*Confidentiality clauses restrict sharing more details of particular programRESULTS
    • Talent | Youth MarketingThanks!If you want to build a brand communityand have real engagement with the youth.Get in touch..Pranay Swarup: pranay.swarup@letsintern.comSalman Noor: Salman.noor@letsintern.com