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Swot analysis

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  • 1. SWOT Analysis  Give the firm a comparative advantage in the marketplace  Perceived strengths can include good customer service, high-quality products, strong brand  image, customer loyalty, innovative R&D, market leadership, or strong financial resources  Weaknesses result when competitors have potentially exploitable advantages over the firm Aguilar, Janyne
  • 2. Opportunities  These are environmental factors that favour the firm  They may include a growing market for the firm’s products (domestic and international), shrinking competition, favourable exchange rate shifts, or identification of a new market or product segment Threats  They are environmental factors that can hinder the firm in achieving its goals  Examples would include a slowing domestic economy, additional government regulation, an increase in industry competition, threats of entry, etc Aguilar, Janyne SWOT Analysis
  • 3. SWOT ANALYSIS Name The Coca Cola Company Industries served Beverages Geographic areas served Worldwide Headquarters U.S. Current CEO Muhtar Kent Revenue $ 48.01 billion (2012) Profit $ 9.01 billion (2012) Employees 146,200 Main Competitors PepsiCo Inc., Dr Pepper Snapple Group, Inc., Unilever, Groupe Danone, Kraft Foods Inc., Nestlé S.A. and others. Company background Coca Cola SWOT analysis 2013 Aguilar, Janyne
  • 4. Strengths Weaknesses 1.The best global brand in the world in terms of value ($77,839 billion) 2.World’s largest market share in beverage 3.Strong marketing and advertising 4.Most extensive beverage distribution channel 5.Customer loyalty 6.Bargaining power over suppliers 7.Corporate social responsibility 1.Significant focus on carbonated drinks 2.Undiversified product portfolio 3.High debt level due to acquisitions 4.Negative publicity 5.Brand failures or many brands with insignificant amount of revenues Coca Cola SWOT analysis 2013 Aguilar, Janyne
  • 5. Opportunities Threats 1.Bottled water consumption growth 2.Increasing demand for healthy food and beverage 3.Growing beverages consumption in emerging markets (especially BRIC) 4.Growth through acquisitions 1.Changes in consumer preferences 2.Water scarcity 3.Strong dollar 4.Legal requirements to disclose negative information on product labels 5.Decreasing gross profit and net profit margins 6.Competition from PepsiCo 7.Saturated carbonated drinks market Coca Cola SWOT analysis 2013 Aguilar, Janyne
  • 6. ANALYSIS Name PepsiCo Inc. Industries served Beverages, Food Geographic areas served Worldwide Headquarters U.S. Current CEO Indra Nooyi Revenue $ 65.492 billion (2012) Profit $ 6.178 billion (2012) Employees 297,000 Main Competitors The Coca-Cola Company, Dr Pepper Snapple Group, Inc., Mondelez International, Inc., Hansen Natural Corporation, National Beverage Corp., Kraft Foods Inc., The Kellogg Company, ConAgra Foods, Inc., Nestlé S.A. and others. Company background PepsiCo SWOT analysis 2013Aguilar, Janyne
  • 7. Strengths Weaknesses 1.Product diversity 2.Extensive distribution channel 3.Corporate Social Responsibility (CSR) projects 4.Competency in mergers and acquisitions 5.22 brands earning more than $1 billion a year 6.Successful marketing and advertising campaigns 7.Complementary product sales 8.Proactive and progressive 1.Overdependence on Wal-Mart 2.Low pricing 3.Questionable practices (using tap water but labeling it as mountain spring water) 4.Much weaker brand awareness and market share in the world beverage market compared to Coca-Cola 5.Too low net profit margin PepsiCo SWOT analysis 2013Aguilar, Janyne
  • 8. Opportunities Threats 1.Bottled water consumption growth 2.Increasing demand for healthy food and beverage 3.Growing beverages consumption in emerging markets (especially BRIC) 4.Growth through acquisitions 1.Changes in consumer preferences 2.Water scarcity 3.Strong dollar 4.Legal requirements to disclose negative information on product labels 5.Decreasing gross profit and net profit margins 6.Competition from PepsiCo 7.Saturated carbonated drinks market PepsiCo SWOT analysis 2013Aguilar, Janyne