Brand Profile
Liza Etienne
Liza Etienne weaves her market segment expertise with her passion for
innovation and branding to advise corporate leadership on effective Hispanic
growth strategies, including marketing, communication and new-product
development. She is a seasoned marketing consultant with a flair for seeing the
bigger picture. By embracing a holistic approach, her consultant work focuses on
full integration, innovation and long-term commitment as key ingredients in
successful Hispanic strategies. For example, she positions and develops
marketing and branding as the soul of Hispanic strategies but advises that,
without full integration across cross-functional corporate groups and distribution
channels, most strategies will not survive. Her innovation stretches beyond
branding and new-product development to finding creative work-arounds to
obstacles such as finding innovative ways to augment limited retailer data,
supporting non-Spanish speaking staff, devising creative methods to quantify
results, and effectively reaching Hispanic sub-segments.
Liza Says: I advise a client that if they are going to dedicate resources and
budgets to Hispanic markets, they truly need to invest for the long haul, think
beyond traditional marketing, take risks, and anticipate a fair share of unusual
roadblocks along the way.
Liza’s Vision: Marketing and new-product development can be the change
agents within a corporation to help focus cross-functional teams to channel
energies toward the execution of effective, sustainable and results-focused
strategies. But they are not the only players within a corporation who need to
lead and think about Hispanic initiatives.
Liza’s Purpose: To analyze the larger picture and develop strategies that
empower and establish the appropriate resources and infrastructure for larger
organizations to effectively develop and market sustainable Hispanic programs
today and in the future.
Liza’s Attributes: Connected, creative, ambitious, collaborative, international,
community-oriented, passionate, resourceful and forward-thinking.
Liza Etienne | 612.867.1413 | liza.etienne@yahoo.com