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Be  Bold  Stand  Out And  Get  Noticed
Be  Bold  Stand  Out And  Get  Noticed
Be  Bold  Stand  Out And  Get  Noticed
Be  Bold  Stand  Out And  Get  Noticed
Be  Bold  Stand  Out And  Get  Noticed
Be  Bold  Stand  Out And  Get  Noticed
Be  Bold  Stand  Out And  Get  Noticed
Be  Bold  Stand  Out And  Get  Noticed
Be  Bold  Stand  Out And  Get  Noticed
Be  Bold  Stand  Out And  Get  Noticed
Be  Bold  Stand  Out And  Get  Noticed
Be  Bold  Stand  Out And  Get  Noticed
Be  Bold  Stand  Out And  Get  Noticed
Be  Bold  Stand  Out And  Get  Noticed
Be  Bold  Stand  Out And  Get  Noticed
Be  Bold  Stand  Out And  Get  Noticed
Be  Bold  Stand  Out And  Get  Noticed
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Be Bold Stand Out And Get Noticed

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Presentation delivered at the NSA DC chapter May 2009.

Presentation delivered at the NSA DC chapter May 2009.

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  • I really like what you said about sharing more than you promote. That is a million dollar piece of info. Keep up the great work. You trully practice what you preach
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  • Speaker Feedback/Evaluation Form*Please return this form to Lethia Owens International, Inc.  Our goal is to help you produce results! This evaluation is designed to measure your satisfaction with this presentation as well as provide us with information to continually improve our products and services. Event: American Cancer Society – When Gifts Collide Brilliance is Born Date: 09-10-08Please print your name and email address below or attach your business card.Name: ________________________ Email: ____________________________________________ Overall I would rate the program: 1) Poor (2) Fair (3) Good (4) Great 5) ExcellentThe value of the information presented: 1) Poor (2) Fair (3) Good (4) Great 5) ExcellentI learned new skills I can use immediately: 1) Poor (2) Fair (3) Good (4) Great 5) ExcellentThe speakers were engaging & enthusiastic: 1) Poor (2) Fair (3) Good (4) Great 5) Excellent Comments and the Most Valuable Point (MVP) you took away today: ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ *Thanks for providing your email so that we may continue to share success strategies with you.
  • Transcript

    • 1. Be Bold, Stand Out
      & Get Noticed
      Presented By:
      Lethia OwensLethia Owens International, Inc.
    • 2. Your Powerful Personal Brand
      It’s the decisive moments
      ... and every single interaction and
      transaction collectively that shapes
      your personal brand.
      A consensus about who you are,
      Your reputation, public image,
      legend, character.
      Your personal brand is the
      collective opinion
      about you!
    • 3. Powerful Personal Brands Work While You Sleep
      • A clear brand attracts the right opportunities.
      • 4. Brand champions are able to effectively promote you.
      • 5. A powerful brand creates traction.
    • Position Yourself as an Expert
      • Be authentic.
      • 6. Powerful questions spark engaging conversations.
      • 7. Engaging conversations attract listeners.
      • 8. Share more than you promote.
      • 9. Experts have deep knowledge within their industry but thought leaders shape where the industry is going.
    • Keep Your Purpose in Mind
      • To connect with relatives and friends?
      • 10. To engage prospects and clients?
      • 11. To network with colleagues and business leaders?
    • Membership Sites
      • Creating community
      • 12. Educate, engage, empower
      • 13. Comments on your blog
      • 14. Forums
    • Brand & Keyword Analysis
      http://www.google.com/trends - See what people are searching for
      http://www.google.com/insights/search/# - Gain insight on the usage for a particular keyword
      http://www.google.com/analytics/ - Analyze your website visitors
      http://www.thetopicthing.com - aggregate of information on a company or person
    • 15. Social Media – 1 Hour/Day
      • Netvibes.com – Create a one page portal
      • 16. RSS Feeds – Google Blog Search, Twitter Updates & Searches, Google Analytics, etc.
      • 17. Google Reader – Read and follow your favorite blog updates, news and online information
    • Why Top SE’s Love Social Media
      • Social media allows you to build depth and search engines, depth = expertise.
      • 18. Social media help search engines get to know who you are and what you have to offer.
    • Website Pitfalls
      • Duplicate content.
      • 19. Stuffing your keywords.
      • 20. Duplicate submission to search engines.
      • 21. Keyword stuffing on your web page.
      • 22. Squeeze pages that have little content.
    • Identify 30 things you can do immediately to drive more traffic to your website and online store.
    • 23. Sell Massive Copies
      • Buy the book, get the teleseminar for free.
      • 24. Setup an affiliate and JV with others.
      • 25. Bonus offers with a high value.
    • Attract 1,000 New Subscribers
      • Every time you speak, offer a bonus via SNing
      • 26. Do radio interviews and promote free bonuses
      • 27. Offer free bonuses as part of someone else’s product launch
      • 28. Create a viral video.
      • 29. Offer a bonus when someone tells their friend about your site.
    • Monetize Your Brand
      • Hang Your Content
      • 30. Link Your Content
      • 31. Promote Your Content
    • Measuring Your SNing RIO
      • Number of New Friends, Followers & Fans.
      • 32. Number of JV opportunities.
      • 33. Number of Media Appearances (Radio, TV, Interviews)
      • 34. Number of eIntroductions
      • 35. Number of Leads
      • 36. Number of Conversions
      • 37. Dollar Amount
    • “True discovery consists not in finding new landscapes, but in seeing the same landscape with new eyes.”
      Marcel Proust (1871–1922)
      French novelist
    • 38. “May all the good you desire
      be the least you receive.”
      ~ Lethia Owens
      Email: Lethia@LethiaOwens.com
      Phone: (636) 244-5041
      Thank You

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