Be Bold, Stand Out <br />& Get Noticed<br />Presented By:<br />Lethia OwensLethia Owens International, Inc.<br />
Your Powerful Personal Brand<br />It’s the decisive moments<br />... and every single interaction and <br />transaction co...
Powerful Personal Brands Work While You Sleep<br /><ul><li>A clear brand attracts the right opportunities.
Brand champions are able to effectively promote you.
A powerful brand creates traction.</li></li></ul><li>Position Yourself as an Expert<br /><ul><li>Be authentic.
Powerful questions spark engaging conversations.
Engaging conversations attract listeners.
Share more than you promote.
Experts have deep knowledge within their industry but thought leaders shape where the industry is going.</li></li></ul><li...
To engage prospects and clients?
To network with colleagues and business leaders?</li></li></ul><li>Membership Sites<br /><ul><li>Creating community
Educate, engage, empower
Comments on your blog
Forums</li></li></ul><li>Brand & Keyword Analysis<br />http://www.google.com/trends - See what people are searching for<br...
Social Media – 1 Hour/Day<br /><ul><li>Netvibes.com – Create a one page portal
RSS Feeds – Google Blog Search, Twitter Updates & Searches, Google Analytics, etc.
Google Reader – Read and follow your favorite blog updates, news and online information</li></li></ul><li>Why Top SE’s Lov...
Upcoming SlideShare
Loading in...5
×

Be Bold Stand Out And Get Noticed

817

Published on

Presentation delivered at the NSA DC chapter May 2009.

1 Comment
1 Like
Statistics
Notes
  • I really like what you said about sharing more than you promote. That is a million dollar piece of info. Keep up the great work. You trully practice what you preach
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
817
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide
  • Notes: ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • Notes: ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • Notes: ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • Notes: ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • Speaker Feedback/Evaluation Form*Please return this form to Lethia Owens International, Inc.  Our goal is to help you produce results! This evaluation is designed to measure your satisfaction with this presentation as well as provide us with information to continually improve our products and services. Event: American Cancer Society – When Gifts Collide Brilliance is Born Date: 09-10-08Please print your name and email address below or attach your business card.Name: ________________________ Email: ____________________________________________ Overall I would rate the program: 1) Poor (2) Fair (3) Good (4) Great 5) ExcellentThe value of the information presented: 1) Poor (2) Fair (3) Good (4) Great 5) ExcellentI learned new skills I can use immediately: 1) Poor (2) Fair (3) Good (4) Great 5) ExcellentThe speakers were engaging & enthusiastic: 1) Poor (2) Fair (3) Good (4) Great 5) Excellent Comments and the Most Valuable Point (MVP) you took away today: ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ *Thanks for providing your email so that we may continue to share success strategies with you.
  • Be Bold Stand Out And Get Noticed

    1. 1. Be Bold, Stand Out <br />& Get Noticed<br />Presented By:<br />Lethia OwensLethia Owens International, Inc.<br />
    2. 2. Your Powerful Personal Brand<br />It’s the decisive moments<br />... and every single interaction and <br />transaction collectively that shapes <br />your personal brand.<br />A consensus about who you are, <br />Your reputation, public image, <br />legend, character.<br />Your personal brand is the<br />collective opinion <br />about you!<br />
    3. 3. Powerful Personal Brands Work While You Sleep<br /><ul><li>A clear brand attracts the right opportunities.
    4. 4. Brand champions are able to effectively promote you.
    5. 5. A powerful brand creates traction.</li></li></ul><li>Position Yourself as an Expert<br /><ul><li>Be authentic.
    6. 6. Powerful questions spark engaging conversations.
    7. 7. Engaging conversations attract listeners.
    8. 8. Share more than you promote.
    9. 9. Experts have deep knowledge within their industry but thought leaders shape where the industry is going.</li></li></ul><li>Keep Your Purpose in Mind<br /><ul><li>To connect with relatives and friends?
    10. 10. To engage prospects and clients?
    11. 11. To network with colleagues and business leaders?</li></li></ul><li>Membership Sites<br /><ul><li>Creating community
    12. 12. Educate, engage, empower
    13. 13. Comments on your blog
    14. 14. Forums</li></li></ul><li>Brand & Keyword Analysis<br />http://www.google.com/trends - See what people are searching for<br />http://www.google.com/insights/search/# - Gain insight on the usage for a particular keyword<br />http://www.google.com/analytics/ - Analyze your website visitors<br />http://www.thetopicthing.com - aggregate of information on a company or person<br />
    15. 15. Social Media – 1 Hour/Day<br /><ul><li>Netvibes.com – Create a one page portal
    16. 16. RSS Feeds – Google Blog Search, Twitter Updates & Searches, Google Analytics, etc.
    17. 17. Google Reader – Read and follow your favorite blog updates, news and online information</li></li></ul><li>Why Top SE’s Love Social Media<br /><ul><li>Social media allows you to build depth and search engines, depth = expertise.
    18. 18. Social media help search engines get to know who you are and what you have to offer.</li></li></ul><li>Website Pitfalls<br /><ul><li>Duplicate content.
    19. 19. Stuffing your keywords.
    20. 20. Duplicate submission to search engines.
    21. 21. Keyword stuffing on your web page.
    22. 22. Squeeze pages that have little content.</li></li></ul><li>Identify 30 things you can do immediately to drive more traffic to your website and online store. <br />
    23. 23. Sell Massive Copies<br /><ul><li>Buy the book, get the teleseminar for free.
    24. 24. Setup an affiliate and JV with others.
    25. 25. Bonus offers with a high value.</li></li></ul><li>Attract 1,000 New Subscribers <br /><ul><li>Every time you speak, offer a bonus via SNing
    26. 26. Do radio interviews and promote free bonuses
    27. 27. Offer free bonuses as part of someone else’s product launch
    28. 28. Create a viral video.
    29. 29. Offer a bonus when someone tells their friend about your site.</li></li></ul><li>Monetize Your Brand<br /><ul><li>Hang Your Content
    30. 30. Link Your Content
    31. 31. Promote Your Content</li></li></ul><li>Measuring Your SNing RIO<br /><ul><li>Number of New Friends, Followers & Fans.
    32. 32. Number of JV opportunities.
    33. 33. Number of Media Appearances (Radio, TV, Interviews)
    34. 34. Number of eIntroductions
    35. 35. Number of Leads
    36. 36. Number of Conversions
    37. 37. Dollar Amount</li></li></ul><li>“True discovery consists not in finding new landscapes, but in seeing the same landscape with new eyes.” <br />Marcel Proust (1871–1922)<br />French novelist<br />
    38. 38. “May all the good you desire <br />be the least you receive.”<br />~ Lethia Owens<br />Email: Lethia@LethiaOwens.com<br />Phone: (636) 244-5041<br />Thank You <br />

    ×