Web Marketing Consultant
CHRIS AL‐ASWAD

WHAT IS WEB MARKETING?
WHAT IS WEB MARKETING?
Web Marketing embraces a new model of
Web Marketing embraces a new model of
marketing via the Internet which brings the
consumer to the product, rather than vice versa.
consumer to the product, rather than vice versa.

Web Marketing involves a spectrum of services. These
include but are not limited to:
i ld b li i d
Review of your site content or structure
1.
Technical advice on website development: for example,
Technical advice on website development: for example
2.
2
hosting, redirects, error pages, use of JavaScript
Content development
3.
Management of online business development campaigns
4.
Keyword research
5.
SEO training
SEO training
6.
6
Expertise in specific markets and geographies.
7.
source: Google.com/support/webmasters

FIVE THINGS I CAN DO FOR YOUR COMPANY
FIVE THINGS I CAN DO FOR YOUR COMPANY
Improve Initiate and
search build
Internet
results for Create Buzz. Research. relationships
p
Advertising.
Advertising
your with target
website. community.

Improve •SEO (Search
search
search Engine
Engine
Optimization)
results
results Evaluation
for your
y •SEO Marketing
Campaign
website

NATURAL SEARCH VS. PAID SEARCH
NATURAL SEARCH VS PAID SEARCH
The latest studies reveal The best SEO campaign
The latest studies reveal The best SEO campaign
that natural search is the involves a combination of
most effective way to both natural and paid
generate leads.* search marketing.
Most companies do not With paid search, your
exploit the full potential traffic results are
of natural search immediate but you pay
because it requires long
because it requires long for your position.
for your position
term effort.
*EConsulting

Internet Advertising
Internet Advertising
• As your personal marketing consultant, I will
closely study your target audience and find the
y yy g
best strategy to reach them through advertising.
• I will develop a network of affiliates (third parties)
I will develop a network of affiliates (third parties)
to promote your product.
• I will manage your online ads.

IN SEARCH RESULTS
IN SEARCH RESULTS

ON RELEVANT WEB PUBLICATIONS
ON RELEVANT WEB PUBLICATIONS

As a professional writer, creating buzz is my
A fi l it ti b i
forte.
Some possibilities:
S ibiliti
a) We create a blog for your product/service.
b) I write press releases for your website.
c) We engage the target audience with creative
web videos or free/web computer
applications.
d) In forums and on blogs, I can also participate
in conversations about your product.

INITIATE AND BUILD RELATIONSHIPS WITH TARGET
COMMUNITY
Manage a growing list of contacts for your
a growing list of contacts for your
business.
Identify key members of your target community
key members of your target community
and expose them to your product.
Solidify l ti hi th
S lidif relationships through website
h b it
sponsorships and link building.

FIVE THINGS I CAN DO FOR YOUR COMPANY
FIVE THINGS I CAN DO FOR YOUR COMPANY
Improve Initiate and
search build
Internet
results for Create Buzz. Research. relationships
p
Advertising.
Advertising
your with target
website. community.

IF YOU ARE INTERESTED . . .
IF YOU ARE INTERESTED
The next step is to create Chris Al Aswad, Web
The next step is to create Chris Al‐Aswad, Web
a customized marketing Marketing Consultant
plan to suit your needs Cell: 773‐818‐8828
and objectives. Home: 309‐585‐0318
Email:
Email:
escapeintolife@yahoo.com