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Advent of the information age and globalization has brought information seekers to a single location, i.e. the web.

Advent of the information age and globalization has brought information seekers to a single location, i.e. the web.

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    E  Learning E Learning Presentation Transcript

    • Team TARA
      AmbujAgarwal
      Ann Thomas
      Rashmi Gupta
      TamasMandal
    • Presentation Guide
      What is e-learning
      Online classroom
      Online Tutoring
      Online tests
      Online references
      Interactive Learning through games ( CHI )
      Lecture broadcasts
    • Online Classrooms
      A real time interaction between instructor and students.
      Web or video conferencing technology is used to present online courses and asynchronous interaction.
      Provides practical advice, learner-centered pedagogy and online learning communities.
    • Instruction modes for Online Classroom
      Online Classrooms
      Virtual Classroom
      learning environment created in the virtual space.
      Improves the quality and effectiveness of education by using the computer to support a collaborative learning process.
      Hypertext Courses
      Structured course material is provided electronically and can be viewed with a browser. Hyperlinks connect text, multimedia parts and exercises.
    • Online Classrooms
      Instruction modes for Online Classroom
      Video-based courses
      Video-streaming technologies is used.
      Video is watched by means of freeware or plug-ins e.g. Windows Media Player, RealPlayer.
      Audio-based courses
      only the sound track of the lecturer is provided with a text transcription of the lecture.
    • Instruction modes for Online Classroom
      Online Classrooms
      Animated courses:
      Enriched text-oriented or audio-based course material by animations. Animations are created using Macromedia Flash or similar technologies.
      Web-supported textbook courses:
      Students read and reflect on the chapters by themselves.
      Class meetings are held to discuss matters in a chatroom.
    • Online Classrooms
      Use of e-learning platform, Learning Management System– LMS, such as Blackboard, WebCT, OLAT, Moodle, JoomlaLMS, SharePointLMS, Tadaros.
      Second Life
      WebEx
      real time collaboration using an interactive whiteboard, chat, and VOIP technology that allows audio and video sharing.
      Platforms
    • Online Classrooms
      Heritage Key
      Is a platform for historical education.
      Virtually recreates important archaeological sites such as Tutankhamun’s tomb.
      Support real-time communication through messaging and live conversations using Skype.
      Platforms
    • Online Classrooms
      Some Players
    • Online Classrooms
      Some Players
      K-12 Education Curriculum
    • Online Classrooms
      Some Universities
    • Online Classrooms
      Revenue Sources
      Direct Enrollment of students which is 60-70% of the amount spent on traditional school settings.
      Selling partial solutions to schools that offer hybrid classroom online programs.
      Materials sold directly to consumers including parents who home school their children.
      Projects undertaken as a part of the learning for the participants add to the revenue.
      Contract with agencies and organizations for the training of their employees.
    • Online Tests
      BITSAT: BITS Admission Test
      CAT 2010: Common Admission Test
      GRE: Graduate Record Examination
      NMAT: NMIMS Admission Test
      GMAT: Graduate Management Admission Test
    • Conducting Organizations
      Online Tests
      Conducting Organisations
      Prometric
      Kaplan
      British Council
      Et al
    • Supporting Businesses
      Online Tests
      Mock tests growing at a fast pace
      Players
      Brilliant Tutorial
      Career Launcher
      Kaplan
      Princeton
      Etc.
    • Online References
      Advent of the Information Age
      Content addition by users
      Self Regulatory Mechanism
      Easy access to internet
      Low cost of information
      All these are fuel for the growth of online references
    • Online References
      Famous References
    • Revenue Model
      Online References
      • Advertising Revenue
      • Selling Goods and Services
      • Pay Per Impression (CPM)
      You are paid according to the number of times the advertiser's banner is displayed on your site.
      • Pay Per Click (PPC)
      Only paid when visitors click the advertiser's banner on the site. The amount paid is usually higher than the pay per impression scheme.
      • Pay Per Sale or Lead
      The highest payment rates with this method,
      It has the lowest conversion rate of the three schemes. You will only earn if your visitors click through the banner and either purchase an item from the advertiser or take some other prescribed action (eg, sign up for a service).
    • Class Room V/s e-Learning
      • Cost structure:
      • Cost element Classroom E-learning
      • Fixed cost:
      • Facilities or buildings High Low
      • Computer equipment Low High
      • Travel cost High Low
      • To deliver course cost High Low
      • Maintenance Low High
      Variable cost:
      • Prior arrangement for Programme Low High
      • Technological Low High
    • Interactive Learning
      Social Networking Applications
      Online Quizzes
      Interactive games like typeracer, jumble the word etc.
      Small Mobile games ( Project MILIE by UCB doctoral candidate )
      Interactive TV with the help of DTH
    • 3-D Virtual Environments
      • Open Cobalt Project for
      hyperlinked virtual learning
      Spaces
      • Second Life
      • Touch and Feel learning
      • Being in the environment
      • Practical Experience for
      Better understanding and retention
    • Podcasts
      Lecture Broadcast
      • Services like iTunes and Odeo
      • Powerful distribution system for everything from lectures to language lessons, films to labs, audio books to tours
      • Stanford, Harvard etc on iTunesU
    • Lecture Broadcast
      iTunes U
    • Lecture Broadcasts
      MIT’s OpenCourseWare, IIT lectures
      Youtube channels for most major universities
      Screencastsdirectly from browsers and making the video available online
      For the teacher:
      The combination of video and audio to mimic the one on one experience of the classroom
      Deliver clear, complete instructions unlike text.
      For the learner:
      ability to pause and rewind
      advantage to move at their own pace, something a classroom cannot always offer.
    • Lecture Broadcasts
      Universities going Web 2.0
      • Academic degree and certificate programs online
      • Processing online: Online registration, e-counselling
      online textbook purchase
      • Submissions Online
      • Sharing resources via Slideshare etc
    • Lecture Broadcasts
      • NTPEL Programme – IITs and IISc
      • For supplementary material and lectures
      • One hour videos in 110 different subjects
      • Podcasts are still at a nascent stage in India
      • Podbharti – in Indian languages
      • Business Bytes etc
    • Lecture Broadcasts
      Revenue Models - Direct
      Subscription or One Time Payment
      Most journals like JSTOR, Project Muse, ProQuest, ScienceDirect
      Free-mium: Subscription + Ads
      Economist (www.economist.com ) and The Financial Times (www.ft.com)
      Pay Per Use
      appealing to users who are unable or unwilling to commit to a longer-term
      Institutional Payments
      Capitaline
    • Lecture Broadcasts
      Revenue Models - Indirect
      Host Institution Support
      Prestigious Universities
      Corporate Sponsorships
      MIT Courseware by Ab Initio
      Advertising
      Classified Ads, Display Ads, Search Ads
      Philanthropic Funding
      License content Models
      Revenues are generated for content owners in the form of royalties
      Bloomberg licenses news stories – up to 20 per day
      Content creator (Time Inc., The Guardian) may syndicate content to a portal or aggregator (Yahoo!, MSN)
    • Lecture Broadcasts
      Tools for collaborative learning
      Spreadsheets, sharing docs
      Mind mapping, Diagrams
      Student/ Teacher Blogs
      Photo, Video sharing
      Online tests, quizzes
      Tutorial series for training in companies
      Microlearning
      Quizzes with multiple choice options with on mobile applications
      Word of the day as daily RSS-feed or email
      Flashcard-software
    • E-Learning
      Porter’s analysis
      Substitute products:
      Traditional Classrooms
      Books
      fearof technology
      Threat of new Entrants.
      Easy to enter
      Need to differentiate
      Competitive Rivalry within Industry.
      High
      Bargaining power of suppliers and Buyers
      High
    • Thank You