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How rakuten is planning to run their entire

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  • 1. How Rakuten is planning to run their entire business in English Pham Van Thanh - s118024612/19/2012 1
  • 2. 1. Content• What is the Rakuten• Why they choose English to business• How they use English in business• The benefits of using English• The challenges• Why other companies can’t do it• Conclusion• Reference12/19/2012 2
  • 3. 2. What is the Rakuten• Rakuten is a Japanese e-commerce company• Largest e-commerce site in Japan and one of largest e-commerce site in the world• Founded in February 1997, founder and CEO is Hiroshi Mikitani• Revenues is $4,7 billion and profit is approximately $866 million in 201112/19/2012 3
  • 4. 3. Why they choose English to business• Rakuten will choose English as its official language• All meetings will be in English, even the menu of cafeteria is also in English• The season of choosing English: – They want to expand their business overseas – Convenient in transaction with foreign companies – English is the most popular language in the world12/19/2012 4
  • 5. 4. Why they choose English to business(cont.) – A lot of foreign people in Japan don’t understand Japanese• Improve the communication ability of employees with foreign people• Create competitive advantages with other companies12/19/2012 5
  • 6. 5. The benefits of using English• They can expand their business overseas• Deploying policies about foreign people easily• Using English is also a nice way to improve the communication ability of employees with foreign people in the context of customers using English are increasing12/19/2012 6
  • 7. 6. The challenges• Employees will be fired if they can’t speak English in 2 year• It make a quite strong pressure for who is weak in English• Using English maybe make everyone understand the content of meeting hardly• Speaking fluently English in 2 year is not easy12/19/2012 7
  • 8. 7. Why other companies can’t do it• Companies which lack transaction with foreign companies is not comfortable in English to run their business• Companies which have not plan to expand their business overseas and the English proficiency of employees is low is also have not to use English as official language12/19/2012 8
  • 9. 8. Conclusion• It has many challenges to using English in run business• If this plan is succeed, it will bring a lot of chances: – Expanding the business – Improve the quality of service – Make competitive advantages with other companies12/19/2012 9
  • 10. 9.Refrence• http://en.wikipedia.org/wiki/Rakuten• http://www.japantimes.co.jp/text/nn2010071 6f1.html• http://ajw.asahi.com/article/economy/busines s/AJ20120630006412/19/2012 10

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