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    Tong quan internet marketing Tong quan internet marketing Document Transcript

    • iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing Lesson 1 INTERNET MARKETING & DIGITAL MARKETING © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 1 © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 2Khóa "Chuyên viên Internet Marketing" 1
    • iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 3 © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 4Khóa "Chuyên viên Internet Marketing" 2
    • iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 5 © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 6Khóa "Chuyên viên Internet Marketing" 3
    • iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 7 © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 8Khóa "Chuyên viên Internet Marketing" 4
    • iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 9 © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 10Khóa "Chuyên viên Internet Marketing" 5
    • iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 11 © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 12Khóa "Chuyên viên Internet Marketing" 6
    • iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 13 © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 14Khóa "Chuyên viên Internet Marketing" 7
    • iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 15 © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 16Khóa "Chuyên viên Internet Marketing" 8
    • iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 17 © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 18Khóa "Chuyên viên Internet Marketing" 9
    • iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 19 © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 20Khóa "Chuyên viên Internet Marketing" 10
    • iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 21 © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 22Khóa "Chuyên viên Internet Marketing" 11
    • iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 23 © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 24Khóa "Chuyên viên Internet Marketing" 12
    • iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 25 iNET Marketing & Question? © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 26Khóa "Chuyên viên Internet Marketing" 13
    • iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing Review • 1. E-Marketing bao g m E-Commerce? – a. Đúng – b. Sai • 2. L i th c a Digital Marketing là? – a. Đo lư ng đư c hi u qu – b. Ti p c n KH 24/7 – c. Thông tin / d li u lưu tr đư c – d. T t c đi u đúng. • 3. Web 2.0 khác web 1.0 đi m: “C ng đ ng t o ra n i dung và chia s cho nhau”. – a. Đúng – b. Sai © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 27 Review (cont ) • 4. Trong mô hình hành vi Ngư i tiêu dùng m i: AISAS, các ch S có nghĩa là: – a. Search / Show – b. Search / Share – c. Show / Share • 5. M t WEBSITE bao g m m t ho c nhi u WEBPAGE? – a. Đúng – b. Sai © 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 28Khóa "Chuyên viên Internet Marketing" 14