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Energy leaks waste



Original storyboard for Energy Drips video

Original storyboard for Energy Drips video



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  • The sound of a dripping faucet is a visceral remainder that water is being wasted. We also feel compelled to take action to stop a faucet from leaking.
  • This is an attempt to use the leaky faucet frame to describe phantom load.
  • ID specific home electronics as leaky faucets.
  • Show that remote controls signal these “leaky faucets.” Another photo could be a coffee table with all the different remote controls that a house might have.
  • Introducing behavior in the form of computer usage as a form of energy waste.
  • Similarly with cell phone chargers.
  • The Model T frame is an attempt to show that we are using an old-fashioned, outmoded and inefficient technology.
  • The modern CFL is state of the art and energy efficient.
  • This is the beginning of a set up to show how leaky and uninsulated houses are also leaky faucets.
  • The glowing house = energy waste.
  • The melting icicle frame = house heat loss = leaky faucet frame
  • Teapot as house frame
  • Tea cozy as house insulation frame
  • Smoke from chimney echoes the teapot metaphor. Combustion efficiency is related to the leaky faucet.
  • A lot of little actions (and some big) can make a big difference.
  • Keeping the auditory imagery of drip, drip to energy waste by adding ka-ching to making money. Also adding the “I am smart by taking this action” frame. Ending with a call to action.

Energy leaks waste Energy leaks waste Presentation Transcript

  • Drip drip drip.The sound of a leakyfaucet.Water being wasted.Money pouring downthe drain.
  • These red lights are an energy equivalent to the drip, drip, drip of a leaky faucet.
  • They show thatthese devicesare still usingelectricity, eventhough you’veturned them“off.”Drip drip drip
  • If it can beturned on witha remote, it isusingelectricity.Drip drip drip.
  • 75% of theenergy used byyour computerhappens whenthere is no onein front of it.Drip drip drip.
  • The chargetime for atypical cellphone chargeris about 3hours. Theother 21 hoursthe charger isplugged intothe wall iswasted energy.Drip drip drip.
  • In 1910 GE 1910beganproducingtungstenfilamentincandescentlamps. ModelTs were alsocoming offFord’s Detroitassembly lines.Drip drip drip.
  • 2010Today’scompactfluorescentlamps (CFLs)use 50-70%less light thanincandescentswhile providingthe sameamount andquality of light.
  • A warm andcozy home.
  • Heating up theneighborhood.
  • The warm glowof your house.The sound ofmelting icicles.Drip drip drip.
  • Warm air rises.Keep that warmair in yourhouse bysealing leaksgoing into yourattic.
  • Keep your heatto yourself.Make sure yourhouse isproperlyinsulated.
  • Inefficientfurnaces andwater heaterssend a lot ofenergy up thechimney.Drip drip drip.
  • $241 billion isspent in the U.Seach year onenergy forhome use.Splash!!!This could bereduced bymore than onehalf throughmore efficientenergy use.
  • Turn the soundof drip, drip,drip to ka-ching,ka-ching, ka-ching.Plug yourenergy leaks.