The internet is creating the “proactive consumer” in healthcare.
“ Life science meets lifestyle” (W.Rosenzweig, Physic Ventures)
Moving from products to “the science of service delivery” (J. Grossman, Harvard Business School).
The Healthcare System of Today: Which iPod do I trust? Regulators Pharmaceutical Companies Payers Providers Suppliers Caregivers Device Manufacturers Employers
The Patient of Today – The iPod: What accessory do I choose? Eastern Medicines/Treatments Generics Pharmaceuticals Supplements Regulated Devices Non-Regulated Devices Nutraceuticals Physical Activities
Factors influencing the patient consumer decision making Internet sites TV Music Food preferences Newspapers/ journals Pharmacist Pharma DTC Health/nutrition stores