<ul><ul><li>Independent forum around a place or common interest </li></ul></ul><ul><ul><li>Platform set up by an organisat...
<ul><li>The variety of formats makes it hard to estimate the scale of usage of online communities. In terms of general tak...
<ul><li>The views of peers online – even those not personally known – consistently emerge as amongst the most highly trust...
<ul><li>Why do communities form? </li></ul><ul><li>Interest:  Communities of people who share the same interest or passion...
Community of interest Source: http://mygarden.rhs.org.uk/forums/
Community of action Source: http://fairtradetowns.ning.com/
Community of place Source: http://www.sheffieldforum.co.uk/
Community of practice Source: http://www.communities.idea.gov.uk
Community of circumstance Source: http://www.tripadvisor.com/
and also: Community of innovation? Source: http://mystarbucksidea.force.com/
Types of online community Led by individuals Led by organisations Content oriented Conversation oriented Magazine  off-sho...
Types of online community Led by individuals Led by organisations Content oriented Conversation oriented http://www.kumb.c...
Goals for community engagement Listening Audience insight,  understanding views Buzz generation Stimulating discussion, en...
Identifying relevant communities <ul><li>Define a list of keywords and potential synonyms, including slang or casual terms...
Identifying relevant communities <ul><li>Try dedicated forum or social media search tools  </li></ul><ul><ul><li>Omgili:  ...
<ul><li>Five things to look for: </li></ul><ul><li>Number of topics and posts  </li></ul><ul><ul><li>not just the number o...
2.8m uniques/month 27,000 forum posts/day 50 volunteer moderators 82,000 pageviews 150+ case studies 900 posts/month
 
<ul><ul><li>What’s been your experience of finding and working with online communities? </li></ul></ul><ul><ul><li>What ar...
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Online communities: why they matter and what to do about it

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Steph's potential content for a session at UKGovcamp 2011 about online communities

Published in: Technology

Online communities: why they matter and what to do about it

  1. 2. <ul><ul><li>Independent forum around a place or common interest </li></ul></ul><ul><ul><li>Platform set up by an organisation, to which it invites customers, stakeholders, staff etc for marketing, customer support or research purposes </li></ul></ul><ul><ul><li>Discussion by people on the web, generally </li></ul></ul>Online community, eh?
  2. 3. <ul><li>The variety of formats makes it hard to estimate the scale of usage of online communities. In terms of general take-up of social networking: </li></ul><ul><ul><li>40% of UK adults now use social networking sites at home. Nearly 25m access Facebook, up 31% in a year </li></ul></ul>Source: Ofcom Communications Market Report 2010
  3. 4. <ul><li>The views of peers online – even those not personally known – consistently emerge as amongst the most highly trusted </li></ul>
  4. 5. <ul><li>Why do communities form? </li></ul><ul><li>Interest: Communities of people who share the same interest or passion. </li></ul><ul><li>Action: Communities of people trying to bring about change. </li></ul><ul><li>Place: Communities of people brought together by geographic boundaries. </li></ul><ul><li>Practice: Communities of people in the same profession or undertake the same activities. </li></ul><ul><li>Circumstance: Communities of people brought together by external events/situations. </li></ul>Source: http://www.feverbee.com/2010/11/different-types-of-communities.html
  5. 6. Community of interest Source: http://mygarden.rhs.org.uk/forums/
  6. 7. Community of action Source: http://fairtradetowns.ning.com/
  7. 8. Community of place Source: http://www.sheffieldforum.co.uk/
  8. 9. Community of practice Source: http://www.communities.idea.gov.uk
  9. 10. Community of circumstance Source: http://www.tripadvisor.com/
  10. 11. and also: Community of innovation? Source: http://mystarbucksidea.force.com/
  11. 12. Types of online community Led by individuals Led by organisations Content oriented Conversation oriented Magazine off-shoots Fan forums Hyperlocal sites Customer forums Community blogs Campaign communities Big group forums
  12. 13. Types of online community Led by individuals Led by organisations Content oriented Conversation oriented http://www.kumb.com/forum/ http://www.nme.com/boards/ http://conservativehome.blogs.com/thetorydiary/ http://en.community.dell.com/
  13. 14. Goals for community engagement Listening Audience insight, understanding views Buzz generation Stimulating discussion, encouraging sharing Discussion & Response Driving take-up, asking for feedback Co-production Working with a community to produce a resource
  14. 15. Identifying relevant communities <ul><li>Define a list of keywords and potential synonyms, including slang or casual terms </li></ul><ul><li>Use Google search adding ‘+chat’ or ‘+forum’ to find communities on that topic: </li></ul>
  15. 16. Identifying relevant communities <ul><li>Try dedicated forum or social media search tools </li></ul><ul><ul><li>Omgili: http://omgili.com </li></ul></ul><ul><ul><li>SocialMention: http://socialmention.com </li></ul></ul><ul><ul><li>Alexa toolbar (sense of site traffic/popularity): http://alexa.com </li></ul></ul>
  16. 17. <ul><li>Five things to look for: </li></ul><ul><li>Number of topics and posts </li></ul><ul><ul><li>not just the number of views </li></ul></ul><ul><li>Date of last post in the main threads </li></ul><ul><ul><li>is the forum dormant? are only some threads active? </li></ul></ul><ul><li>Structure & management </li></ul><ul><ul><li>introductory threads for new members, FAQ etc? </li></ul></ul><ul><li>Contact details for owner/moderator </li></ul><ul><li>Member list </li></ul><ul><ul><li>can give a sense of scale, but many might be inactive/spam </li></ul></ul>
  17. 18. 2.8m uniques/month 27,000 forum posts/day 50 volunteer moderators 82,000 pageviews 150+ case studies 900 posts/month
  18. 20. <ul><ul><li>What’s been your experience of finding and working with online communities? </li></ul></ul><ul><ul><li>What are the pros and cons of partnering with vs building communities? </li></ul></ul><ul><ul><li>Who is (or should be) doing the liaison with external online communities? </li></ul></ul>

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