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Dods charted findings

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    Dods   charted findings Dods charted findings Presentation Transcript

    • Digital skills in central government In October 2013, Claremont Communications commissioned Dods, a leading information provider to the public sector, to conduct research into current attitudes to social media in central government, and barriers to use. These findings are based on an online survey of 1,722 members of the Civil Service World network. Source: Dods research for Claremont Communications Methodology: online survey of 1,722 central government contacts in October 2013
    • Digital skills in central government About one in five central government respondents uses social media for work 74% 18% I use social media in my role I do not use social media and I do not manage those who do 5% 3% I am responsible for social media communications within my organisation I manage those who user social media Source: Dods research for Claremont Communications Methodology: online survey of 1,722 central government contacts in October 2013
    • Digital skills in central government Social media will become more important to government Q. How important do you think the use of social media will be for achieving your aims in 12 months' time? Please select the statement that most closely reflects your views Much less important than today 1% Less important than today 1% 25% As important as today More important than today Much more important than today 37% 20% Source: Dods research for Claremont Communications Methodology: online survey of 1,722 central government contacts in October 2013
    • Digital skills in central government Social media promises the ability to reach audiences and get feedback quickly, at low cost Q. How do you / would you like to use social media? 73% To communicate information instantly to a wide audience 66% To reach target audiences in a cost-effective way 60% To gather feedback from target audiences 56% To influence target audiences’ attitudes and behaviour 55% To raise the profile of your organisation 54% To listen to and monitor conversations about a specific topic 53% To inform and support target audiences for the effective operation of services 52% To show that your organisation is innovative and progressive 46% To inform and support target audiences in times of crisis 0% 10% 20% 30% 40% 50% 60% 70% 80% Source: Dods research for Claremont Communications Methodology: online survey of 1,722 central government contacts in October 2013
    • Digital skills in central government Within government, people tend to feel their organisations’ capacity to use social media is weak Q. How would you rate your organisation’s level of skill in using social media? Don't Know 12% Very High 3% Very low 13% High 10% Low 29% Average 33% Source: Dods research for Claremont Communications Methodology: online survey of 1,722 central government contacts in October 2013
    • Digital skills in central government Half of central government staff feel their own level of social media skill is low Don't Know 14% Q. How would you rate your current level of skill in using social media on behalf of your organisation? Very High 5% Very low 27% High 9% Average 25% Low 20% Source: Dods research for Claremont Communications Methodology: online survey of 1,722 central government contacts in October 2013
    • Digital skills in central government Just one in five feel confident their organisation can evaluate social media effectiveness Q. How confident are you that your organisation understands how to measure the effectiveness of social media? Don't Know 11% Very confident 3% Not at all confident 14% Confident 17% Not confident 29% Neither confident nor not confident 26% Source: Dods research for Claremont Communications Methodology: online survey of 1,722 central government contacts in October 2013
    • Digital skills in central government Access, policy and culture are barriers to social media use Q. To what extent are the following barriers to your organisation using social media as effectively as possible? 64% Being unable to access social media sites because of IT/equipment limitations 54% A lack of clarity about how social media use fits into your organisation’s wider communications strategy 51% An organisational culture that does not currently support the use of social media 49% Being unable to effectively manage risks of social media use 45% A lack of skills and/or confidence in communicating through social media 43% A lack of time to use social media 36% Being unable to measure the effectiveness of using social media compared to other communication channels 25% The 24/7 nature of social media not being compatible with office hours 24% A lack of IT skills 0% 10% 20% 30% 40% 50% 60% Source: Dods research for Claremont Communications Methodology: online survey of 1,722 central government contacts in October 2013 70%
    • Digital skills in central government Are managers paying lip service to social media support? Q. To what extent do you agree with the following statements about attitudes to social media in your organisation? In general, my organisation views social media in a 5% positive light 30% 26% 18% 11% 11% Strongly agree Agree I discuss how my organisation can use social media with 6% colleagues 29% 16% 25% 19% 5% Neither agree nor disagree Disagree Strongly disagree Managers in my organisation embrace the use of social 3% media 18% 24% 28% 17% 11% Don't know Source: Dods research for Claremont Communications Methodology: online survey of 1,722 central government contacts in October 2013
    • Digital skills in central government The Digital Skills Gym is a flexible programme of practical learning experiences and connections being developed to help individuals grow their digital communications skills in exactly the ways they need. It is being developed by a group of trainers and practitioners in digital communication, most of whom have a public or charity sector background, led by Helpful Technology & Claremont Communications. We are working with a small group of organisations to pilot the model in the first quarter of 2014. For more details, contact Steph Gray or Simon Booth-Lucking on 020 3012 1024 or hello@helpfultechnology.com Source: Dods research for Claremont Communications Methodology: online survey of 1,722 central government contacts in October 2013