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Cyber Monday Event Presentation
Cyber Monday Event Presentation
Cyber Monday Event Presentation
Cyber Monday Event Presentation
Cyber Monday Event Presentation
Cyber Monday Event Presentation
Cyber Monday Event Presentation
Cyber Monday Event Presentation
Cyber Monday Event Presentation
Cyber Monday Event Presentation
Cyber Monday Event Presentation
Cyber Monday Event Presentation
Cyber Monday Event Presentation
Cyber Monday Event Presentation
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Cyber Monday Event Presentation

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Transcript

  • 1. Presented By: Les PattersonCourtesy Of: TheNewsCenter & TheNewsCenter.tv
  • 2. My Credentials 1994 - The Beta Team of Smartpages.com (GTE / Verizon). 1997 -The Digital Rep for Thomson Newspapers (Globe and Mail). 2000 -The National & Local Digital Rep for The Indianapolis Star (Gannett). 2007 - Digital Sales Manager for ABC-TV affiliate WRTV-TV, in Indianapolis market (McGraw-Hill). 2009 - North American Digital Negotiator for Well and Wise Online, for the US and Canada. 2011 – Digital Sales Director for TheNewsCenter.tv (Gray Broadcasting)
  • 3. TheNewsCenter.tv PageViews In August, 2012, TheNewsCenter.tv had *1,168,438 pages viewed. *Source: Clickability.com
  • 4. TheNewsCenter.tv UniqueVisitors In August, 2012, TheNewsCenter.tv had *180,494 unique visitors. *Source: Clickability.com
  • 5. What is Cyber Monday? Cyber Monday is the Monday following Black Friday. It is the highest revenue generating day, of the year, for most retailers, restaurants and service- oriented businesses. Wikipedia defines Cyber Monday this way: “Cyber Monday is a marketing term for the Monday immediately following Black Friday, the Friday following Thanksgiving Day in the United States, created by companies to persuade people to shop online. The term made its debut on November 28, 2005 in a Shop.org press release entitled “„Cyber Monday‟ Quickly Becoming One of the Biggest Online Shopping Days of the Year”.
  • 6. What‟s The Big Deal??Cyber Monday Online SalesSource: comScore, Inc. Cyber Monday Online Sales Source: comScore, Inc. Sales Day Year (millions % Change of US$) November 27 2006 $610 N/A November 26 2007 $730 20% December 1 2008 $846 16% November 30 2009 $887 5% November 29 2010 $1,028 16% November 28 2011 $1,251 22%
  • 7. Are We Alone? Cyber Monday United States, Canada, UnitedObserved by Kingdom, Portugal, Germany and ChileDate Monday after Black Friday2011 date November 282012 date November 262013 date December 2Celebrations Shopping U.S. Thanksgiving, Black FridayRelated to and Christmas
  • 8. TheNewsCenter Cyber Monday More than just an ecommerce sale. Both Web and TV Promos. Web Splash Page with your CM offer and link to your web site. Run of Site (ROS) ads that promote YOUR business and/or offer. Television schedule that will enhance YOUR branding before, during and after, the CM Event. A „Secret Code‟ will be revealed on TheNewsCenter.tv, on Nov. 26th. The code will be redeemed at the retailer‟s place of business. The code will only be valid from the 26th, to the COB on the 27th. The code will no longer be available, nor promoted, after Nov. 26th.
  • 9. Pencil Push Down Homepage Ad
  • 10. Corner Peel Homepage Ad
  • 11. November 26th, 2012Source : Calendar 360.com
  • 12. Summary Cyber Monday is the largest retail / restaurant revenue day of the year. Cyber Monday on TheNewsCenter and TheNewsCenter.tv gives your business a one-two punch heading into Q4. The best Web and Television value of the year. Limited available space. Reserve your spot NOW.
  • 13. THANK YOU FOR COMING!!

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