American Football Nike Pro Combat

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This is a project for Nike Pro Combat. The team i led was tasked with developing a strategic concept/platform for making Combat the undisputed base layer product of choice. They ended up using the name of our concept for the multi-million dollar campaign that debuted this football season featuring Adrian Peterson.

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American Football Nike Pro Combat

  1. 1. NIKE PRO COMBAT
  2. 2. HOW DO WE MAKE NIKE PRO THE UNDISPUTED BASELAYER OF CHOICE FOR OUR ATHLETE ?
  3. 3. STRATEGY COMBAT NIKE PRO Nike
  4. 4. STRATEGY Football Basketball Baseball & Global Football
  5. 5. LACKS DEFINITION IN THE MIND OF OUR CONSUMER
  6. 6. UNDER ARMOUR HAS A CLEAR DEFINITION Under Armour photos
  7. 7. BASE = LAYER OBSTACLE OPPORTUNITY
  8. 8. SO HOW DO WE DEFINE NIKE PRO COMBAT ?
  9. 9. ATHLETE PRO ME vs. LOOK FEEL INFLUENCE TEAM PLAY
  10. 10. BRAND INSPIRE & INNOVATE ALWAYS ON OFFENSE
  11. 11. NOT EMPOWERING THEM TO FEEL INVINCIBLE
  12. 12. TRANSFORMATION
  13. 13. PLAYER BEAST
  14. 14. NIKE PRO COMBAT: Enabling the transformation.
  15. 15. VIDEO
  16. 16. Brian Dawkins
  17. 17. KOBE
  18. 18. Black Mamba Black Mamba
  19. 19. Beyonce BEYONCE
  20. 20. SASHA FIERCE
  21. 21. ONLINE RETAIL EXPERIENTIAL
  22. 22. ONLINE RETAIL EXPERIENTIAL
  23. 23. Dorian Bell Dorian Bell The Ohio State Single ONLINE Dorian Bell has joined Alterego.
  24. 24. Alterego on Facebook Dorian Bell D-Stroy TRAMPLE THE DEAD HURDLE THE WEAK LEFT SIDE...STRONG SIDE!!! LET”S DO THIS TONIGHT! ONLINE GAME TIME BABY... ACT A FOOL!
  25. 25. Dorian Bell D-Stroy Dorian Bell The Ohio State Single ONLINE Dorian Bell has joined Alterego.
  26. 26. ALTEREGO ONLINE
  27. 27. ONLINE
  28. 28. ONLINE RETAIL EXPERIENTIAL
  29. 29. RETAIL
  30. 30. RETAIL
  31. 31. RETAIL
  32. 32. RETAIL
  33. 33. ONLINE RETAIL EXPERIENTIAL
  34. 34. Experiential
  35. 35. Experiential
  36. 36. Platform Football for Other Athlete Sports Egos Define Pro Combat for other sports and give them an alterego platform. FUTURE
  37. 37. THANK YOU.

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