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  • 1. ¡Porque no todo lo que brilla es oro!
  • 2. Objetivo  Informa sobre los beneficios de un determinado producto o servicio.  Busca inclinar al sujeto hacia el producto anunciado.
  • 3. Vías de Comunicación
  • 4. Ventajas
  • 5. Desventajas
  • 6. Desventajas