Advertising webquest

Advertising Webquest
In this webquest, you and your partner will explore various websites to learn more about advertising today.

Directions
Read the instructions on each slide before clicking on the link to a website.
Both members of the group should record their answers to be turned in.

Product Placement
Think of two movies that you or your partner saw over the last year.
Look for those movies on the list below, if they are not there, pick other movies.
Record the number of product placements in that movie and list five examples (if that many).
Feel free to take some time to explore this cite and look up as many films as you like.
http://www.brandchannel.com/brandcameo_films.asp

Commercials
Pick two commercials from the site below.
Answer the following questions
What product is being advertised?
Summarize the commercial.
Who is the target audience?
What is the ad’s claim?
What type(s) of claim(s) are featured in the ad?
What is the slogan or jingle, if any?
http://www.advertisementave.com/

How Ads Influence Self-Image
Go to the site below and click on the picture. Follow the instructions and then answer the following questions.
How could images like this affect women AND men?
How do you feel about altering images in the media? Give me YOUR opinion.
http://demo.fb.se/e/girlpower/retouch/retouch/index.html

THE END
Now go design two of your own ads using at least two different claims on each ad!!!

Advertising webquest

by Lelsie Terrell on May 11, 2010

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Advertising webquest — Presentation Transcript