Your SlideShare is downloading. ×

EMBERS soc med4biz (june2010) v.3

552

Published on

Social Media for Business Basics pilot program for EMBERS Vancouver entrepreneurs. Covers the basics of Web 2.0; Why Social Media is important for business; and How to engage your customers.

Social Media for Business Basics pilot program for EMBERS Vancouver entrepreneurs. Covers the basics of Web 2.0; Why Social Media is important for business; and How to engage your customers.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
552
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Conversion funnel
  • Conversion funnel
  • Address Q3- Goals and action plans
  • Transcript

    • 1. Presented by Les Robertson, Consultant, Virtually Possible
      SOCIAL MEDIA FOR BUSINESSBASICS
    • 2. PRESENTER
    • 3. UNDERSTANDING THE WEB
      • web 1.0 vs. web 2.0
      • 4. service is key
      • 5. freemium drives business
      SOCIAL MEDIA MARKETING
      • how social media is used
      • 6. how social media benefits your business
      • 7. 5-steps to success
      WHERE TO BEGIN
      • internet marketing
      • 8. top 3 sites and others
      HOW TO MAXIMIZE SOCIAL MEDIA EFFORT
      • 5-steps to engaging social media
      • 9. time commitment: what’s involved
      • 10. productivity tools
      AGENDA
    • 11. UNDERSTANDING THE WEB
      • web 1.0 vs. web 2.0
      • 12. service is key
      • 13. freemium drives business
      UNDERSTANDING THE WEB
      Web 2.0 | Social Media Marketing | Where to Begin | Maximize
    • 14. WEB 1.0
      UNDERSTANDING THE WEB
    • 15. WEB 2.0
      UNDERSTANDING THE WEB
    • 16. UNDERSTANDING THE WEB
      Web 1.0
      Web 2.0
    • 17. THE NETWORK IS THE PLATFORM
      Web 2.0… The Machine is Us/ing Us
      http://www.youtube.com/watch?v=6gmP4nk0EOE
      UNDERSTANDING THE WEB
      Web 2.0 | Social Media Marketing | Where to Begin | Maximize
    • 18. SERVICE IS KEY
      Business has shifted from a Goods-Value Focus to a Service-Value Focus where value is being co-created with Consumers, and no longer simply created by the Business.
      UNDERSTANDING THE WEB
      The Market
      The Business
      The Consumer
    • 19. UNDERSTANDING THE WEB
      $
      $
      $
      vs.
      $
      Goods Focus
      Service Focus
    • 20. FREEMIUM DRIVES BUSINESS IN WEB 2.0
      Free +Premium
      =
      Freemium
      UNDERSTANDING THE WEB
    • 21. UNDERSTANDING THE WEB
    • 22. SOCIAL MEDIA MARKETING BEST PRACTICES
      • how social media is used
      • 23. how social media benefits your business
      • 24. 5-steps to success
      SOCIAL MEDIA MARKETING
      Web 2.0| Social Media Marketing | Where to Begin | Maximize
    • 25. HOW SOCIAL MEDIA IS USED
      Social Media Revolution
      http://www.youtube.com/watch?v=sIFYPQjYhv8
      SOCIAL MEDIA MARKETING
      Web 2.0| Social Media Marketing | Where to Begin | Maximize
    • 26. HOW SOCIAL MEDIA IS USED
      Social Media is a complex, organic, online conversation.
      An open-communication network powered by:
      SOCIAL MEDIA MARKETING
    • 27. HOW SOCIAL MEDIA IS USED
      SOCIAL MEDIA MARKETING
    • 28.
    • 29. You can’t afford to be invisible…
      SOCIAL MEDIA MARKETING
    • 30. …because decisions are made wit the heart!
      SOCIAL MEDIA MARKETING
      Web 2.0| Social Media Marketing | Where to Begin | Maximize ROI
      Source
      Support
    • 31. Social Media Marketing = Relationship Marketing
    • 32.
    • 33. HOW SOCIAL MEDIA IS USED
      Social Media Marketing = Relationship Marketing
      SOCIAL MEDIA MARKETING
    • 34. HOW SOCIAL MEDIA IS USED
      Social Networking in Plain English
      http://www.youtube.com/watch?v=6a_KF7TYKVc
      SOCIAL MEDIA MARKETING
      Web 2.0| Social Media Marketing | Where to Begin | Maximize
    • 35. Listen to online users…
      SOCIAL MEDIA MARKETING
    • 36. HOW SOCIAL MEDIA IS USED
      Social Media in Plain English
      http://www.youtube.com/watch?v=MpIOClX1jPE
      SOCIAL MEDIA MARKETING
      Web 2.0| Social Media Marketing | Where to Begin | Maximize
    • 37. HOW SOCIAL MEDIA BENEFITS YOUR BUSINESS
      Increase exposure to
      • support your products and services
      • 38. create new business by converting prospects
      • 39. reinforce credibility and retain clients
      • 40. create buzz for events and campaigns
      • 41. improve search engine visibility
      Expand reach to
      • create strategic partnerships
      • 42. identify and recruit influencers to spread your message
      • 43. gain competitive intelligence across diverse audiences
      • 44. be an industry leader – not a follower
      • 45. get your message out to many - FAST
      SOCIAL MEDIA MARKETING
    • 46. Generate exposure for your business.65% of entrepreneurs, executives and career professionals experience increased exposure through social media marketing efforts
      Visibility is about interacting too…
    • 47. Increase traffic.80% of entrepreneurs, executives and career professionals reported an increase in traffic to their website67% increased email/newsletter lists through social media marketing
    • 48. Build new business partnerships.62% of entrepreneurs, executives and career professionals who participated in social media marketing for only a few months closed new business and established new partnerships
      SOCIAL MEDIA MARKETING
    • 49. Bring in new qualified leads.Over 50% of entrepreneurs, executives and career professionals generated qualified leads after only a few months of participation in social media marketing
    • 50. 5-STEPS TO SUCCESS
      SOCIAL MEDIA MARKETING
    • 51. 5-STEPS TO SUCCESS
      Strategy
      • Establish a highly focused plan of action aimed at your target customers
      Establish your presence
      • Set your self up where your target customers are
      Expand your reach
      • Numbers are not enough, focus on quality connections
      Nurture Relationships
      • People like, trust, and want to interact with people they know
      Properly maintain your presence
      • Keep update at least at the pace of your network
      SOCIAL MEDIA MARKETING
    • 52. WHERE TO BEGIN
      • internet marketing
      • 53. top 3 sites and other dominant niche sites
      WHERE TO BEGIN
      Web 2.0| Social Media Marketing | Where to Begin | Maximize
    • 54. INTERNET MARKETING
      WHERE TO BEGIN
      ??
      ??
      Homepage
    • 55. INTERNET MARKETING
      WHERE TO BEGIN
      ??
      Profit
      Homepage
    • 56. INTERNET MARKETING
      WHERE TO BEGIN
      ??
      Profit
      Homepage
    • 57. INTERNET MARKETING
      WHERE TO BEGIN
      ??
      Profit
      Homepage
    • 58. INTERNET MARKETING
      WHERE TO BEGIN
    • 59. TOP 3 SITES AND OTHER DOMINANT NICHE SITES
      Top 3:
      Twitter
      Linked In
      Facebook
      Others:
      Youtube, Flickr, Biznik, Fastpitch, Plaxo, Merchant Circle, QAlias
      WHERE TO BEGIN
    • 60. TWITTER
      What? Microblog, limited to 140 characters
      How? People (Tweeps) use this to Follow their others and topics/trends with the use of the # (Hastag)
      Companies use this to create a voice/identity and market products and services
      WHERE TO BEGIN
    • 61. 5-WAYS TO USE TWITTER
      Pitch followers
      • Create contests, give-aways, promos, etc
      Reward customer engagement
      • Mention and give praise or tangible benefits (see 1)
      Market Research
      • Survey, get feedback, listen, spy
      Target Specific Audiences
      • Find employees or contacts, identify niche groups
      Add Valuable Content
      • Be an interesting resource
      WHERE TO BEGIN
    • 62. TWITTER
      WHERE TO BEGIN
    • 63. TWITTER
      WHERE TO BEGIN
    • 64. TWITTER
      WHERE TO BEGIN
    • 65. FACEBOOK, LINKED IN, PLAXO
      What? Social Networks, a microsite for your business and you within the social framework where you can connect and interact.
      How? Create and populate online profiles, and connect with people and organizations in a qualified manner.
      WHERE TO BEGIN
    • 66. FACEBOOK, LINKED IN, PLAXO
      WHERE TO BEGIN
    • 67. FACEBOOK
      WHERE TO BEGIN
    • 68. HOW TO MAXIMIZE SOCIAL MEDIA EFFORT
      • 5-steps to engaging social media
      • 69. time commitment: what’s involved
      • 70. productivity tools
      MAXIMIZE
      Web 2.0| Social Media Marketing | Where to Begin | Maximize
    • 71. SOCIAL MEDIA MARKETING
      5-STEPS TO ENGAGING SOCIAL MEDIA
    • 72. 5-STEPS TO ENGAGING SOCIAL MEDIA
      Watch
      • Watch what others are doing – Customers and Competitors
      Share
      • Get Involved by sharing a link to other info, people, etc.
      Comment
      • Display your knowledge or expertise, give praise, criticize, etc.
      Produce
      • Create new content
      Host
      • Bring people to you
      SOCIAL MEDIA MARKETING
    • 73. TIME COMMITMENT: WHAT’S INVOLVED
      Experience shows that overtime, Social Media, done well, is a significant time commitment. Start SMALL and grow!.
      MAXIMIZE
    • 74. MAXIMIZE
      Strategy
      Nurture Relationships
      Iterate & Grow
      Establish Presence & Expand Reach
      • Plan your presence
      • 75. Develop and refine your target & approach
      • 76. Set-up accounts
      • 77. Populate with your existing network
      • 78. Make new connections
      • 79. Measure your effectiveness
      • 80. Adjust & Adapt
      • 81. Keep activating
      • 82. ACTIVATE
    • PRODUCTIVITY TOOLS
      MAXIMIZE
      Web 2.0| Social Media Marketing | Where to Begin | Maximize
    • 84. PRODUCTIVITY TOOLS
      MAXIMIZE
      Web 2.0| Social Media Marketing | Where to Begin | Maximize ROI
    • 85. PRODUCTIVITY TOOLS
      MAXIMIZE
      Web 2.0| Social Media Marketing | Where to Begin | Maximize ROI
    • 86. Thank You
    • 87. Q & A ?

    ×