Presented by Les Robertson, Consultant, Virtually Possible<br />SOCIAL MEDIA FOR BUSINESSBASICS<br />
PRESENTER<br />
UNDERSTANDING THE WEB <br /><ul><li>web 1.0 vs. web 2.0
service is key
freemium drives business</li></ul>SOCIAL MEDIA MARKETING<br /><ul><li>how social media is used
how social media benefits your business
5-steps to success</li></ul>WHERE TO BEGIN<br /><ul><li>internet marketing
top 3 sites and others</li></ul>HOW TO MAXIMIZE SOCIAL MEDIA EFFORT<br /><ul><li>5-steps to engaging social media
time commitment: what’s involved
productivity tools</li></ul>AGENDA<br />
UNDERSTANDING THE WEB<br /><ul><li>web 1.0 vs. web 2.0
service is key
freemium drives business</li></ul>UNDERSTANDING THE WEB<br />Web 2.0 |  Social Media Marketing |  Where to Begin | Maximiz...
WEB 1.0<br />UNDERSTANDING THE WEB<br />
WEB 2.0<br />UNDERSTANDING THE WEB<br />
UNDERSTANDING THE WEB<br />Web 1.0<br />Web 2.0<br />
THE NETWORK IS THE PLATFORM<br />	Web 2.0… The Machine is Us/ing Us<br />http://www.youtube.com/watch?v=6gmP4nk0EOE<br />U...
SERVICE IS KEY<br />	Business has shifted from a Goods-Value Focus to a Service-Value Focus where value is being co-create...
UNDERSTANDING THE WEB<br />$<br />$<br />$<br />vs.<br />$<br />Goods Focus<br />Service Focus<br />
FREEMIUM DRIVES BUSINESS IN WEB 2.0 <br />Free +Premium<br />=<br />Freemium<br />UNDERSTANDING THE WEB<br />
UNDERSTANDING THE WEB<br />
SOCIAL MEDIA MARKETING BEST PRACTICES<br /><ul><li>how social media is used
how social media benefits your business
5-steps to success</li></ul>SOCIAL MEDIA MARKETING<br />Web 2.0|  Social Media Marketing |  Where to Begin | Maximize<br />
HOW SOCIAL MEDIA IS USED<br />	Social Media Revolution<br />http://www.youtube.com/watch?v=sIFYPQjYhv8<br />SOCIAL MEDIA M...
HOW SOCIAL MEDIA IS USED<br />	Social Media is a complex, organic, online conversation.<br />	An open-communication networ...
HOW SOCIAL MEDIA IS USED<br />SOCIAL MEDIA MARKETING<br />
You can’t afford to be invisible…<br />SOCIAL MEDIA MARKETING<br />
…because decisions are made wit the heart!<br />SOCIAL MEDIA MARKETING<br />Web 2.0|  Social Media Marketing |  Where to B...
Social Media Marketing = Relationship Marketing<br />
HOW SOCIAL MEDIA IS USED<br />Social Media Marketing = Relationship Marketing<br />SOCIAL MEDIA MARKETING<br />
HOW SOCIAL MEDIA IS USED<br />	Social Networking in Plain English<br />http://www.youtube.com/watch?v=6a_KF7TYKVc<br />SOC...
Listen to online users…<br />SOCIAL MEDIA MARKETING<br />
HOW SOCIAL MEDIA IS USED<br />	Social Media in Plain English<br />http://www.youtube.com/watch?v=MpIOClX1jPE<br />SOCIAL M...
HOW SOCIAL MEDIA BENEFITS YOUR BUSINESS<br />	Increase exposure to<br /><ul><li>	support your products and services
	create new business by converting prospects
	reinforce credibility and retain clients
	create buzz for events and campaigns
	improve search engine visibility</li></ul>	Expand reach to<br /><ul><li>create strategic partnerships
	identify and recruit influencers to spread your message
	gain competitive intelligence across diverse audiences
	be an industry leader – not a follower
	get your message out to many - FAST</li></ul>SOCIAL MEDIA MARKETING<br />
Generate exposure for your business.65% of entrepreneurs, executives and career professionals experience increased exposur...
Increase traffic.80% of entrepreneurs, executives and career professionals reported an increase in traffic to their websit...
Build new business partnerships.62% of entrepreneurs, executives and career professionals who participated in social media...
Bring in new qualified leads.Over 50% of entrepreneurs, executives and career professionals generated qualified leads afte...
5-STEPS TO SUCCESS<br />SOCIAL MEDIA MARKETING<br />
5-STEPS TO SUCCESS<br />Strategy<br /><ul><li>Establish a highly focused plan of action aimed at your target customers</li...
WHERE TO BEGIN<br /><ul><li>internet marketing
top 3 sites and other dominant niche sites</li></ul>WHERE TO BEGIN<br />Web 2.0|  Social Media Marketing |  Where to Begin...
INTERNET MARKETING<br />WHERE TO BEGIN<br />??<br />??<br />Homepage<br />
INTERNET MARKETING <br />WHERE TO BEGIN<br />??<br />Profit<br />Homepage<br />
INTERNET MARKETING <br />WHERE TO BEGIN<br />??<br />Profit<br />Homepage<br />
INTERNET MARKETING<br />WHERE TO BEGIN<br />??<br />Profit<br />Homepage<br />
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EMBERS soc med4biz (june2010) v.3

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Social Media for Business Basics pilot program for EMBERS Vancouver entrepreneurs. Covers the basics of Web 2.0; Why Social Media is important for business; and How to engage your customers.

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  • Conversion funnel
  • Conversion funnel
  • Address Q3- Goals and action plans
  • EMBERS soc med4biz (june2010) v.3

    1. 1. Presented by Les Robertson, Consultant, Virtually Possible<br />SOCIAL MEDIA FOR BUSINESSBASICS<br />
    2. 2. PRESENTER<br />
    3. 3. UNDERSTANDING THE WEB <br /><ul><li>web 1.0 vs. web 2.0
    4. 4. service is key
    5. 5. freemium drives business</li></ul>SOCIAL MEDIA MARKETING<br /><ul><li>how social media is used
    6. 6. how social media benefits your business
    7. 7. 5-steps to success</li></ul>WHERE TO BEGIN<br /><ul><li>internet marketing
    8. 8. top 3 sites and others</li></ul>HOW TO MAXIMIZE SOCIAL MEDIA EFFORT<br /><ul><li>5-steps to engaging social media
    9. 9. time commitment: what’s involved
    10. 10. productivity tools</li></ul>AGENDA<br />
    11. 11. UNDERSTANDING THE WEB<br /><ul><li>web 1.0 vs. web 2.0
    12. 12. service is key
    13. 13. freemium drives business</li></ul>UNDERSTANDING THE WEB<br />Web 2.0 | Social Media Marketing | Where to Begin | Maximize <br />
    14. 14. WEB 1.0<br />UNDERSTANDING THE WEB<br />
    15. 15. WEB 2.0<br />UNDERSTANDING THE WEB<br />
    16. 16. UNDERSTANDING THE WEB<br />Web 1.0<br />Web 2.0<br />
    17. 17. THE NETWORK IS THE PLATFORM<br /> Web 2.0… The Machine is Us/ing Us<br />http://www.youtube.com/watch?v=6gmP4nk0EOE<br />UNDERSTANDING THE WEB<br />Web 2.0 | Social Media Marketing | Where to Begin | Maximize <br />
    18. 18. SERVICE IS KEY<br /> Business has shifted from a Goods-Value Focus to a Service-Value Focus where value is being co-created with Consumers, and no longer simply created by the Business. <br />UNDERSTANDING THE WEB<br />The Market<br />The Business<br />The Consumer<br />
    19. 19. UNDERSTANDING THE WEB<br />$<br />$<br />$<br />vs.<br />$<br />Goods Focus<br />Service Focus<br />
    20. 20. FREEMIUM DRIVES BUSINESS IN WEB 2.0 <br />Free +Premium<br />=<br />Freemium<br />UNDERSTANDING THE WEB<br />
    21. 21. UNDERSTANDING THE WEB<br />
    22. 22. SOCIAL MEDIA MARKETING BEST PRACTICES<br /><ul><li>how social media is used
    23. 23. how social media benefits your business
    24. 24. 5-steps to success</li></ul>SOCIAL MEDIA MARKETING<br />Web 2.0| Social Media Marketing | Where to Begin | Maximize<br />
    25. 25. HOW SOCIAL MEDIA IS USED<br /> Social Media Revolution<br />http://www.youtube.com/watch?v=sIFYPQjYhv8<br />SOCIAL MEDIA MARKETING<br />Web 2.0| Social Media Marketing | Where to Begin | Maximize<br />
    26. 26. HOW SOCIAL MEDIA IS USED<br /> Social Media is a complex, organic, online conversation.<br /> An open-communication network powered by:<br />SOCIAL MEDIA MARKETING<br />
    27. 27. HOW SOCIAL MEDIA IS USED<br />SOCIAL MEDIA MARKETING<br />
    28. 28.
    29. 29. You can’t afford to be invisible…<br />SOCIAL MEDIA MARKETING<br />
    30. 30. …because decisions are made wit the heart!<br />SOCIAL MEDIA MARKETING<br />Web 2.0| Social Media Marketing | Where to Begin | Maximize ROI <br />Source<br />Support<br />
    31. 31. Social Media Marketing = Relationship Marketing<br />
    32. 32.
    33. 33. HOW SOCIAL MEDIA IS USED<br />Social Media Marketing = Relationship Marketing<br />SOCIAL MEDIA MARKETING<br />
    34. 34. HOW SOCIAL MEDIA IS USED<br /> Social Networking in Plain English<br />http://www.youtube.com/watch?v=6a_KF7TYKVc<br />SOCIAL MEDIA MARKETING<br />Web 2.0| Social Media Marketing | Where to Begin | Maximize<br />
    35. 35. Listen to online users…<br />SOCIAL MEDIA MARKETING<br />
    36. 36. HOW SOCIAL MEDIA IS USED<br /> Social Media in Plain English<br />http://www.youtube.com/watch?v=MpIOClX1jPE<br />SOCIAL MEDIA MARKETING<br />Web 2.0| Social Media Marketing | Where to Begin | Maximize <br />
    37. 37. HOW SOCIAL MEDIA BENEFITS YOUR BUSINESS<br /> Increase exposure to<br /><ul><li> support your products and services
    38. 38. create new business by converting prospects
    39. 39. reinforce credibility and retain clients
    40. 40. create buzz for events and campaigns
    41. 41. improve search engine visibility</li></ul> Expand reach to<br /><ul><li>create strategic partnerships
    42. 42. identify and recruit influencers to spread your message
    43. 43. gain competitive intelligence across diverse audiences
    44. 44. be an industry leader – not a follower
    45. 45. get your message out to many - FAST</li></ul>SOCIAL MEDIA MARKETING<br />
    46. 46. Generate exposure for your business.65% of entrepreneurs, executives and career professionals experience increased exposure through social media marketing efforts<br />Visibility is about interacting too…<br />
    47. 47. Increase traffic.80% of entrepreneurs, executives and career professionals reported an increase in traffic to their website67% increased email/newsletter lists through social media marketing<br />
    48. 48. Build new business partnerships.62% of entrepreneurs, executives and career professionals who participated in social media marketing for only a few months closed new business and established new partnerships<br />SOCIAL MEDIA MARKETING<br />
    49. 49. Bring in new qualified leads.Over 50% of entrepreneurs, executives and career professionals generated qualified leads after only a few months of participation in social media marketing<br />
    50. 50. 5-STEPS TO SUCCESS<br />SOCIAL MEDIA MARKETING<br />
    51. 51. 5-STEPS TO SUCCESS<br />Strategy<br /><ul><li>Establish a highly focused plan of action aimed at your target customers</li></ul>Establish your presence <br /><ul><li>Set your self up where your target customers are</li></ul>Expand your reach<br /><ul><li>Numbers are not enough, focus on quality connections</li></ul>Nurture Relationships<br /><ul><li>People like, trust, and want to interact with people they know</li></ul>Properly maintain your presence<br /><ul><li>Keep update at least at the pace of your network</li></ul>SOCIAL MEDIA MARKETING<br />
    52. 52. WHERE TO BEGIN<br /><ul><li>internet marketing
    53. 53. top 3 sites and other dominant niche sites</li></ul>WHERE TO BEGIN<br />Web 2.0| Social Media Marketing | Where to Begin | Maximize <br />
    54. 54. INTERNET MARKETING<br />WHERE TO BEGIN<br />??<br />??<br />Homepage<br />
    55. 55. INTERNET MARKETING <br />WHERE TO BEGIN<br />??<br />Profit<br />Homepage<br />
    56. 56. INTERNET MARKETING <br />WHERE TO BEGIN<br />??<br />Profit<br />Homepage<br />
    57. 57. INTERNET MARKETING<br />WHERE TO BEGIN<br />??<br />Profit<br />Homepage<br />
    58. 58. INTERNET MARKETING <br />WHERE TO BEGIN<br />
    59. 59. TOP 3 SITES AND OTHER DOMINANT NICHE SITES<br />Top 3:<br />Twitter<br />Linked In<br />Facebook<br />Others:<br />Youtube, Flickr, Biznik, Fastpitch, Plaxo, Merchant Circle, QAlias<br />WHERE TO BEGIN<br />
    60. 60. TWITTER<br />What? Microblog, limited to 140 characters<br />How? People (Tweeps) use this to Follow their others and topics/trends with the use of the # (Hastag)<br />Companies use this to create a voice/identity and market products and services<br />WHERE TO BEGIN<br />
    61. 61. 5-WAYS TO USE TWITTER<br />Pitch followers<br /><ul><li>Create contests, give-aways, promos, etc</li></ul>Reward customer engagement <br /><ul><li>Mention and give praise or tangible benefits (see 1)</li></ul>Market Research<br /><ul><li>Survey, get feedback, listen, spy</li></ul>Target Specific Audiences<br /><ul><li>Find employees or contacts, identify niche groups</li></ul>Add Valuable Content<br /><ul><li>Be an interesting resource</li></ul>WHERE TO BEGIN<br />
    62. 62. TWITTER<br />WHERE TO BEGIN<br />
    63. 63. TWITTER<br />WHERE TO BEGIN<br />
    64. 64. TWITTER<br />WHERE TO BEGIN<br />
    65. 65. FACEBOOK, LINKED IN, PLAXO<br />What? Social Networks, a microsite for your business and you within the social framework where you can connect and interact.<br />How? Create and populate online profiles, and connect with people and organizations in a qualified manner.<br />WHERE TO BEGIN<br />
    66. 66. FACEBOOK, LINKED IN, PLAXO<br />WHERE TO BEGIN<br />
    67. 67. FACEBOOK<br />WHERE TO BEGIN<br />
    68. 68. HOW TO MAXIMIZE SOCIAL MEDIA EFFORT<br /><ul><li>5-steps to engaging social media
    69. 69. time commitment: what’s involved
    70. 70. productivity tools</li></ul>MAXIMIZE <br />Web 2.0| Social Media Marketing | Where to Begin | Maximize <br />
    71. 71. SOCIAL MEDIA MARKETING<br />5-STEPS TO ENGAGING SOCIAL MEDIA<br />
    72. 72. 5-STEPS TO ENGAGING SOCIAL MEDIA<br />Watch<br /><ul><li>Watch what others are doing – Customers and Competitors</li></ul>Share <br /><ul><li>Get Involved by sharing a link to other info, people, etc.</li></ul>Comment<br /><ul><li>Display your knowledge or expertise, give praise, criticize, etc.</li></ul>Produce<br /><ul><li>Create new content</li></ul>Host<br /><ul><li>Bring people to you</li></ul>SOCIAL MEDIA MARKETING<br />
    73. 73. TIME COMMITMENT: WHAT’S INVOLVED<br /> Experience shows that overtime, Social Media, done well, is a significant time commitment. Start SMALL and grow!.<br />MAXIMIZE <br />
    74. 74. MAXIMIZE<br />Strategy<br />Nurture Relationships<br />Iterate & Grow<br />Establish Presence & Expand Reach<br /><ul><li>Plan your presence
    75. 75. Develop and refine your target & approach
    76. 76. Set-up accounts
    77. 77. Populate with your existing network
    78. 78. Make new connections
    79. 79. Measure your effectiveness
    80. 80. Adjust & Adapt
    81. 81. Keep activating
    82. 82. ACTIVATE</li></li></ul><li>PRODUCTIVITY TOOLS<br /><ul><li>HootSuite
    83. 83. Tweetdeck</li></ul>MAXIMIZE <br />Web 2.0| Social Media Marketing | Where to Begin | Maximize <br />
    84. 84. PRODUCTIVITY TOOLS<br />MAXIMIZE <br />Web 2.0| Social Media Marketing | Where to Begin | Maximize ROI <br />
    85. 85. PRODUCTIVITY TOOLS<br />MAXIMIZE <br />Web 2.0| Social Media Marketing | Where to Begin | Maximize ROI <br />
    86. 86. Thank You<br />
    87. 87. Q & A ?<br />

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