huh?
                       
“Social
Media
Marketing”






Presented by Spiderpop Media
Social Media is the collection of tools and online
spaces available to help individuals and
businesses accelerate their in...
In other words…


           Social Media 
           is people having
           conversations 
           online
Why should you care?
Often, these conversations are about you.
People are sharing their thoughts and ideas here…

                              •  Blogs
                              • ...
Social networks are now a regular part of the
online experience with 64.1% of active internet
users spending time managing...
394,000,000
                                          users watch video clips online 




Universal
McCann’s
Wave
3
Report...
321,000,000
                                          users read personal blogs 




Universal
McCann’s
Wave
3
Report
2008...
78%
of consumers trust peer recommendations
only 14% trust advertisers
25% 
of search results for the World’s Top 20 largest
brands are links to user-generated content
34% 
of bloggers post opinions about products  brands
80% 
of Twitter usage is outside of Twitter…people update
anywhere, anytime…imagine what that means for bad
customer exper...
Starting to get the picture?
So, what can 
Social Media Marketing 
      do for you?
Improved search engine rankings
Low cost 
Learn customer preferences
Gain credibility of the “crowd” 
Increased traffic to ...
Planning Begins

   Strategic Consulting: Development of a full marketing and branding campaign
   utilizing social media
...
Optimize
Profiles

                                                       
for


                                         ...
Creative Services 

       Banner Advertising: One click of the mouse and viewers are directed to products
       and serv...
Now, let’s get started!
Image Credits

           http://www.activegarage.com/what-is-social-media

           http://farm3.static.flickr.com/2231/...
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Social Media Marketing, huh?

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Spiderpop Media Social Media Presentation
Leslie Jarrard
Social Media Strategists
leslie@spiderpopmedia.com

Published in: Technology
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Social Media Marketing, huh?

  1. 1. huh? 
“Social
Media
Marketing”

 Presented by Spiderpop Media
  2. 2. Social Media is the collection of tools and online spaces available to help individuals and businesses accelerate their information and communication needs. ! comminitymanagers.pbwiki.com


  3. 3. In other words… Social Media is people having conversations online
  4. 4. Why should you care?
  5. 5. Often, these conversations are about you.
  6. 6. People are sharing their thoughts and ideas here… •  Blogs •  Micro Blogs •  Online Chat •  Widgets •  RSS •  Social Networks •  Social Bookmarks •  Message Boards •  Podcasts •  Video Sharing Sites •  Photo Sharing Sites •  Virtual Worlds •  Wikis
  7. 7. Social networks are now a regular part of the online experience with 64.1% of active internet users spending time managing their profile. Universalmccannwave4


  8. 8. 394,000,000 users watch video clips online Universal
McCann’s
Wave
3
Report
2008


  9. 9. 321,000,000 users read personal blogs Universal
McCann’s
Wave
3
Report
2008


  10. 10. 78% of consumers trust peer recommendations
  11. 11. only 14% trust advertisers
  12. 12. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  13. 13. 34% of bloggers post opinions about products brands
  14. 14. 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?
  15. 15. Starting to get the picture?
  16. 16. So, what can Social Media Marketing do for you?
  17. 17. Improved search engine rankings Low cost Learn customer preferences Gain credibility of the “crowd” Increased traffic to your website Brand building Driving conversations Customer Engagement Reputation management …and Increase sales in your product or service
  18. 18. Planning Begins Strategic Consulting: Development of a full marketing and branding campaign utilizing social media Social Media Policy Development: Assistance in the development of your internal and external social media policies Social Media Management: Implementation and management of your campaign Social Media Training: Training so that you can effectively implement and manage your own campaign Presented by Spiderpop Media
  19. 19. Optimize
Profiles
 
for

 Social
Network
 Install
 Reputation
 
Web

 
Sites
 Management
 Analytics
 Provide Create

 Customer SEM
 Insight Your Strategy

 Social Media Campaign Content Begins Email Syndication Marketing Plan Web Site Blog SEO Marketing Keyword Search Presented by Spiderpop Media
  20. 20. Creative Services Banner Advertising: One click of the mouse and viewers are directed to products and services on your website User Centric Design: Places the customer at the center of the product and design process Ecommerce Platform: Better images and videos increase online sales Landing Pages: Makes users happy, increases conversion rate of your website, and takes the viewer directly to the information they are looking for Rich Media: Communicates information with powerful images, video, audio, animation, applications, and games Presented by Spiderpop Media
  21. 21. Now, let’s get started!
  22. 22. Image Credits http://www.activegarage.com/what-is-social-media http://farm3.static.flickr.com/2231/2336528544_12c8c64896.jpg http://www.easyweddingsearch.com/pro/wp-content/uploads/businessweekblog.gif http://www.socialmediatoday.com/SMC/62067 Credits UniversalMcCannRepot Wave 4 Socialnomics.net – Eric Qualman http://mashable.com/2008/12/29/benefits-of-social-media-marketing/ comminitymanagers.pbwiki.com Presented by Spiderpop Media
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