Following Little Digital Footprints:What Technology Directors Should Know AboutMedia Used by K-8 Learners Outside of School To make informed decisions for purchasing, What resources After School Access To Students’ can students access outside planning, and capacity building, technology directors If we could glimpse into of the lab andTechnology maintain in the K-8 education space must day? beyond the school our students’ homes, what Leslie Pirtle broad and current understanding of students’ BSULeslie524 INST Pirtle a Might these be exploited to extend learning? StateAnne Hird might weuse and preferences Professor University afterschool technology see? Bridgewater February 8, 2012 INST 524 Professor Hird February 22, 2010
Technology in the Home 2. 3 er Vi rd de co o Re Ga m eo e id Co lV ns ita AVERAGE* HOME SWEET HOME ol ig es 1D 2 Computers 2.5 Radios 2.8 DVD or VCR Players 3.8 Televisions*According to a Kaiser Family Foundation 2010 study, “...based on a nationally representative survey of 2,0023rd–12th grade students, ages 8–18, including a subsample of 702 respondents who also volunteered tocomplete seven-day media use diaries. The study was conducted from October 20, 2008 through May 7, 2009.” (Rideout, Foehr, & Roberts, 2010)
22% Have On-Board 19% Use PortableTV or DVD Player DVD Player Often*Among 8-18 year olds
“Of the 71.1% of kids whoused the Internet in the last 30 days, 83.4% did their Web surfing at home.” At School: 29.6% Bookstore /Library: 6.82%.” (Rideout, Foehr, & Roberts, 2010)
“3 out of 4 kids went online in the last 30 days 61% of 6-7 year olds 76% of 8-9 year olds 85% of 10-11 year olds” According to GfK Mediamark Research & Intelligence, LLC (2011)
Since 2004,18% more kidshave logged on ...comparedwith just a 10% jump in theoverall online population. ...while gross populationof kids under 14 is in decline. (Marketing Charts, 2009, June)
“Eight- to eighteen-year-olds spend more time withmedia* than in any other activity... ...that’s “an average of more than 7½ hours a day, seven days a week.”*TV, Movies, Video, Music, Video Games, Computers, Newspapers, Magazines and Books. Time spent texting and talking on cellphones was not included, however time spent watching media on a cell phone was included in the study. (Rideout, Foehr, & Roberts, 2010)
Computing Listening u p 27 Minute s up 4 7 Minute s Gaming Watching TV up 38 Minut up 24 es Minut es*Among 8-18 year olds (Rideout, Foehr, & Roberts, 2010)
“…just as children begin to make the transition intoadolescence, their media use explodes” Media Use by Age, in Hours Computers Video Games Television 8-10 yr. olds – :46 8-10 yr. olds – 1:01 11-14 yr. olds – 1:46 11-14 yr. olds – 2:25 Music Total Media Use 8-10 yr. olds – 3:41 11-14 yr. olds – 5:03 8-10 yr. olds – 1:08 8-10 yr. olds – 5.29 11-14 yr. olds – 2:22 11-14 yr. olds – 8.20 (Rideout, Foehr, & Roberts, 2010)
“If a 13-year-old boy is watching a TV show on Hulu, is he watchingTV or using a computer? Obviously he’s doing both.”“If a teenage girl has music playing on hercomputer in the background as she dresses forschool, is she using a computer, or is shelistening to music? Obviously she’s doing both.”“As the lines between media continue to blur, it gets more complicated to count and categorize young peoples’ media consumption.” “Should media use be measured by the platform (TV screen, mobile device, computer), by the type of content being accessed (music, TV shows, websites), or by some other paradigm altogether?” (Rideout, Foehr, & Roberts, 2010)
That’s Thus, the Reading, once In 2008, Americans 3.36 zettabytes,** average person in decline, tripledconsumed information* and 10,845 trillion consumes 100,500 from 1980-2008-- for about 1.3 trillion words – and this words and 34 attributed to our hours, --nearly doesn’t count time gigabytes preference for 12 hours a day. at work. every day. interactivity “Thanks to computers, a full third of words and more than half of bytes are now received interactively.”*information: defined as “flows of data delivered to people.” Measured in bytes, words & hours of consumer information.**zettabyte: 1021 bytes, or, a million, million gigabytes. (Bohn, 2010)
How Minority Kids Surpass White Kids in Daily Media Use 1 ½ hr. more computer time1 hr. more listening to music 1-2 hr. more t.v. & video time ½ hr. - 40 min more gaming time (Center on Media and Human Development School of Communication Northwestern University, 2011).
Top 4 “...gaming has Devices for Gaming:come out on top as • Computer the most popular • Videogame Systemactivity (85% usage • Cell Phonepenetration among • PDMP* device users)” (Marketing (Afan, 2009) Charts, 2008) ” 86.8% of youths Biggest increaseplayed a video game in game playingin the last 30 days via happens at age 9 one of the four while 82% of kids 2-5 platforms...” play games on one of the 4 devices (Kelly, 2009) (Afan, 2009) *Portable Digital Music Player
80% growth in child* cell phone ownership between 2005-2009 *Ages 6-11 (Business Insider, 2010). Average Daily Cell Phone Use in Minutes Talking 33 Listening to Music 17 ids* of k s Playing Games 17 68% one 2010) Watching TV 15 10, ll ph 20 ce k,By a d ar Listening, playing or watching other media 49 M h *Ages 8-11,ia e d (M *Does not include texting (Rideout, Foehr, & Roberts, 2010).
“Cell ownership among boys increased 47.6% since 2007, compared with a 17.2% increase among girls.”“Girlstypical day, 46% maketo 18-year‑ olds report sending text“In a are more apt to of 8- calls and send text messages whileboys are more likelyphone. Those who do text estimate thatandmessages on a cell to instant message, access the Internet theydownload games,of 118 messages...”send an average music and video.”--Anne Marie Kelly, SVP, Marketing & Strategic Planning at MRI. (Media Mark, 2010)
Tablet PC & E-reader 70% of parentsE-reader purchases ownership allow their kids togrew 9% during the grew from 18% to use their IPAD 2011 holiday 29% Dec ‘11 according to 2011 season* to Jan ‘12 PBS Survey* During November and December (Rainie 2012) (Rainie 2012) (Grothaus 2011)
Personal Media by Age Ha Percent Who Own Each n Ga d h e o ne m ldCell Ph e P Vi lay deo er IPo 8- d 11 10 y /M -1 r. P 3P 4 y ol lay r. ds er ol – ds 65 –6 % 9% 31% lds – 69% yr. o 8-10 yr. olds – 4 11-1 8-1 e r put 0 11- yr. o Portable CD 14 l yr. ds – 6 Com old s – 1% op /Tape Player 80% Lapt 17% s – 27% old – 0 yr. olds 8-10 yr. olds – 9% 8-1 4 yr. 1 11-14 yr. olds –16% 11-(Grothaus 2011)
What Parents are Saying “Speaker (2004) reports that most “The two67% of obstacles that improvedto use students major parents surveyed feel their learning is students say they “21st century learners are motivated by “...were willing to buy elementarylearning. As “…a majority of their their school face eveschool: filters to gain producedmobile integrating technology intochildren from accessing at r‘read-write’ that stop them a access “Npersonal devicesweb hasimmediatea generation bschool a learning device for efore hifve scschools allowed it, and “The librarians the they more interesting, technology makessaid hofor either will and bansof whtowebsites theyto communicate with peers. ols homework thethreaders who are motivated to communicate of answers t to bneed interestedtinetheirst e er or n and o interactive, fa percent) ue (18 percent) uy may (46 ced h qlove ion or t fo...seemed and their screenestablished authors.” enjoyable particularly xt kids today inReadingon usingdigitalownbmobile devices and rma iofrom a e ooiss. withttheirspeerewritersdevices comfortable so rbythese and k in hen e ctro n ipurchase ebooks in the order le children usingadily ava at school.” learning cellphones) doing, discovering, W so much c familiar for most Brown, 2002, as cited by Afan, 2009) nic (namely ilab eapernextn (Jonesyears.”students.“ -d two K-12 l th interacting”e, so hto accessaonline&textbooks. up-to and buyi textbooks (Jones & Brown,ng har(Guernsey,u2009) 2011) ate, d-bo nd c (Watters, 2002, as cited by Afan,2011) become di (Watters, 2011) opies, fficult to ju stify.” (Big Think Editors, 20 11).
Will Your SchoolEmbrace the Change?Harness the Power? Keep Pace?
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Please Address Questions and Comments to: Leslie PirtleLPIRTLE@student.bridgew.edu