Your SlideShare is downloading. ×
Business Video
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Business Video

281
views

Published on

This presentation covers some of the fundamentals of business-to-business video, as shared by Cisco at the Videonomics conference on April 26, 2012.

This presentation covers some of the fundamentals of business-to-business video, as shared by Cisco at the Videonomics conference on April 26, 2012.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
281
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • The three main categories that comprise Enterprise Video are: Video Communications, Video Content and Video Security.Enterprise Video Communications incorporates telepresence, video conferencing, video telephony and video-enabled desktop messaging applications. The Cisco solutions for video communications include Cisco TelePresence, the video components of Unified Communications and Cisco WebEx.Enterprise Video Content is a rapidly growing market category that refers to a subset of Enterprise Video technologies. This subset enables organizations to capture, transform and share video-based knowledge with solutions such as recording and streaming, transcoding and analytics, enterprise content distribution and desktop video sharing. The Cisco solutions for video content include Digital Media Systems and Media Transformation and Analytics.Enterprise Video Security is the third category included in Enterprise Video. Enterprise Video Security is comprised of the Cisco Physical Security portfolio including video surveillance, incident response, and integrated access control.One of the key take-aways from Cisco’s video strategy is to evolve from the traditional, silo-ed way of thinking about these technologies to taking a more comprehensive and architectural approach to your video strategy. This architectural approach enables interoperability across your entire video portfolio and a networked set of media services, opening opportunities to explore a new ways to use video in your organization.
  • Transcript

    • 1. Leslie Drate, April, 2012© 2010 Cisco and/or its affiliates. All rights reserved.© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
    • 2. • Cisco is the worldwide leader in networking. We transform how people connect, communicate and collaborate• Our customers include world- class enterprises, global service providers, small businesses and consumers• #62 in the 2011 Fortune 500 with $40B in revenue© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
    • 3. • Video accounts for half (51%) of total U.S. Internet traffic across multiple devices (Nielsen, 2012)• Video-related traffic is growing exponentially and is expected to account for 91 percent of Internet data *John Chambers, CEO of Cisco flow within three years© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
    • 4. Communications + Content + Security Video-enabled Phones Signage Video Surveillance Cisco IP Cameras & Video Analytics Enterprise Video Sharing Web Conferencing IP Dispatch Video Security Telepresence and (video ,UC, data) Apps & Endpoints Video Conferencing Video Analytics Security Ops Manager© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
    • 5. • Video consumption is up 43% from just a year ago• The average viewer in the US watched ~4 videos/day in Jan. „12• 84% of the US audience watched videos online in Jan. „12 *Source: ReelSEO, Internet Retailer© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
    • 6. • The percentage of non-desktop video plays more than doubled in Q4 ‟11• Viewers are more than twice as likely to complete a video when watching on a non-desktop device• Videos 10 minutes or longer accounted for 30% of hours watched on mobile devices, 42% on tablets, and 75% on connected TV devices and game consoles.© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
    • 7. 96% of tech buyers watch tech-related videos! 84% forward, share or post tech-related videos! *IDG 2012 study with 6,622 B2B IT decision makers© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
    • 8. • YouTube is the second largest search engine on the web• Web pages with video have a 50% better chance showing up on the first page of Google than pages with just text (Forrester Research)• Cisco features videos prominently, and they are usually in the top clicked-on items on the page© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
    • 9. S M T W Th F S 92% watch or download tech-related videos during the work week 50% on the 27% before 53% during 61% after 50% on the weekends normal business normal business normal business weekends hours hours hours© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 *IDG 2012 study with 6,622 B2B IT decision makers
    • 10. =• There‟s no relationship between the cost of a video and the number of views or completion rates • A video datasheet can easily receive more clicks than a high-end, agency- produced video over time• There are visitors who browse and visitors who are fact finding • Browsers are more likely to look at video overviews • Fact finders want to drill down, so they will look at datasheets© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
    • 11. • Evaluate the metrics to determine where the video received the most views • Does it get more clicks on your site or social media? • Keep videos intended for social media short – 90 seconds• Make the length appropriate for the medium and content type • Cisco.com videos range from 1 minute to 45 minutes • Invested decision makers will invest more time in videos with product information© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
    • 12. TubeMogul study in Q1 CY‟10. Hundreds of media companies (i.e. CBS), news outlets (i.e. AP) and YouTube stars (i.e.sxephil) were included in thesample, which spans video sites and platforms© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
    • 13. Fewer than 1% of YouTube videos ever break one million views© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
    • 14. • All videos are posted to Cisco.com (preferably in more than one place) and YouTube• Remember to link to videos from other pages and sites• Video is also a big asset for our blog posts, Facebook, and other social media© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
    • 15. • Cisco has 86 global sites• Localization is not always an ROI decision because site visitors expect a well- rounded experience• We always try to translate video on global homepages Cisco China© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
    • 16. YouTube is the second largest search engine on the Web• Use your keyword at the beginning of the title, description, and tag• When tagging on YouTube, the first keyword you use is weighted most heavily• Use relevant tags – 2 to 4 keywords – don‟t keyword spam© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
    • 17. 1. More people are watching more video, and using multiple devices to do it2. Site visitors who view video are more valuable to your sales efforts3. There‟s no relationship between the cost of the video and the number of views4. Invest once and post your videos in many places – your website (in multiple places), YouTube, blogs, Facebook, etc.5. Contain the length of your video 1. 90 seconds on YouTube 2. 2 or 3 minutes on your site6. Optimize your video for search7. Don‟t allow your stakeholders to set out to make a “viral video”© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
    • 18. Thank you.Twitter: lesliedrateEmail: ldrate@cisco.com