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EECI 2009 Keynote

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    Notes on slide 1

    - Welcome to EECI
    - Thank you to...
    - Whoooz Webmedia: Adrian, Janneke, Louise, & Robert
    - Sponsors: Mailchimp, EngineHosting, Erskine
    - Speakers: I’m looking forward to seeing how you push the limits
    - Everyone here. May this be the first of many.

    - Rick build a CMS from the very beginning. He build a site for Nancy, not a blog.
    - He wanted a balance of flexibility and control
    - He wanted something that stayed out of the way
    - He didn’t want the tool to make assumptions about what he wanted to create

    - Rick build a CMS from the very beginning. He build a site for Nancy, not a blog.
    - He wanted a balance of flexibility and control
    - He wanted something that stayed out of the way
    - He didn’t want the tool to make assumptions about what he wanted to create

    - Rick build a CMS from the very beginning. He build a site for Nancy, not a blog.
    - He wanted a balance of flexibility and control
    - He wanted something that stayed out of the way
    - He didn’t want the tool to make assumptions about what he wanted to create

    - Rick build a CMS from the very beginning. He build a site for Nancy, not a blog.
    - He wanted a balance of flexibility and control
    - He wanted something that stayed out of the way
    - He didn’t want the tool to make assumptions about what he wanted to create

    How we got started

    Can’t install pM Pro 1.0 anymore because it requires php3.

    The hype was all about blogs, but the innovators build websites faster, more efficiently, and competed at new levels.

    My story as business case because it describes a large number of our community

    Pushing Boundaries
    This is what our community does; guides development
    Community went beyond blogging quickly
    Led directly to ExpressionEngine
    Stats on improvements, features, implemented feature requests
    Setting the stage for 2.0

    Talk about the success of the last 3-4 years

    Majority of EE sites use only the default features.

    But the core community expands what’s possible everyday.

    Majority of EE sites use only the default features.

    But the core community expands what’s possible everyday.

    Majority of EE sites use only the default features.

    But the core community expands what’s possible everyday.

    Majority of EE sites use only the default features.

    But the core community expands what’s possible everyday.

    Embraced by the well known.
    Used by everybody.
    Affordable.

    Commercial, but embraces open source. CI is open source, leveraging jQuery

    Best of both worlds, brought together.

    Talk about the specific goals of 2.0.

    Control specifically in:
    Installation
    Templates
    Presentation

    Pitch DA’s presentation on feature development, EE 2 new feature demo

    Leopard to Snow Leopard

    Around 55% of all new customers in 2009 were by freelancers. At least that’s what the survey indicates.

    2 Favorites

    EECI 2009 Keynote - Presentation Transcript

    1. Foundations: ExpressionEngine 2.0 Leslie Camacho President, EllisLab Inc. leslie.camacho@ellislab.com http://twitter.com/knight777
    2. The Journey to 2.0
    3. The Journey to 2.0 It started 9 years ago with Nancy Sinatra...
    4. The Journey to 2.0 It started 9 years ago with Nancy Sinatra... Rick needed to build a website, not a blog
    5. The Journey to 2.0 It started 9 years ago with Nancy Sinatra... Rick needed to build a website, not a blog Enable creativity by staying out of the way
    6. The Journey to 2.0 It started 9 years ago with Nancy Sinatra... Rick needed to build a website, not a blog Enable creativity by staying out of the way Make as little assumptions as possible
    7. Community Driven We sold it as a blogging tool. You used it as a CMS. Quickly outgrew its “blog tool” roots. First glimpse at what the community would become.
    8. ExpressionEngine 1.0 2 years to create (one year in beta) 70,000+ lines of code Launched with 17 Add-ons
    9. ExpressionEngine 1.6.8 • 168,000+ lines of code • 30 1st Party add-ons • Hundreds of 3rd party add-ons • Here’s what you are doing with EE...
    10. The Trend
    11. The Trend These web sites are really custom web applications.
    12. The Trend These web sites are really custom web applications. They bridge with other solutions.
    13. The Trend These web sites are really custom web applications. They bridge with other solutions. Tight integration is becoming a necessity.
    14. The Trend These web sites are really custom web applications. They bridge with other solutions. Tight integration is becoming a necessity. EE 1.x is used as a framework.
    15. The Future A web professional’s success will be the ability to deliver websites that are web applications customized to specific client needs. The line between website and web application is disappearing.
    16. Foundation > Features
    17. EE 2.0: The Foundation ExpressionEngine the best commercial CMS Proven in the market. 102,000+ Members registered. CodeIgniter is a highly praised framework. Rasmus Lerdorf, creator the PHP programming language, prefers CodeIgniter “because it is faster, lighter and the least like a framework.”
    18. ExpressionEngine + CodeIgniter = Next gen web publishing
    19. EE 2.0: Features!!! • Features still important! • 50+ new features/improvements • Brand new UI • File Manager • Image Editor • Emphasis on control
    20. EE 2.1 • EE 1.0 to EE 1.6.8 implemented hundreds of new features and updates based on community feature requests. • Return to a normal EllisLab dev cycle • Performance, Security, Stability review
    21. Pricing
    22. Pricing Non-commercial $149
    23. Pricing Non-commercial $149 Commercial $299
    24. Pricing Non-commercial $149 Commercial $299 Upgrade = $50 for EE 1.6.3+
    25. Pricing Non-commercial $149 Commercial $299 Upgrade = $50 for EE 1.6.3+ Corporate licensing/support on fast track
    26. The Freelancer Freelancer $99 Specifically for a small web agency’s professional website (5 people or less) Client work requires Non-commercial or Commercial license
    27. The Transition • EE 1.6.8 will be available as a download for all EE 2.0 purchases. You can use one or the other on a single license, but not both. • Upgrade from 1.6.8 to 2.0 for free in the above scenario. • More details will be available closer to release.
    28. And now, a message from Derek Jones, CTO
    29. **jones video**
    30. ExpressionEngine 2.0 December 1st, 2009
    31. See EE 2.0 • Look for Derek, Leslie, or John Henry in the Lounge, we’ll give you a tour. • Exclusive look at EE 2.0 from EE Insider, (http://eeinsider.com) starting Monday. • More information throughout November
    32. Q &A

    + Leslie CamachoLeslie Camacho, 3 weeks ago

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